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Indian Government launches ‘Create in India Challenge' initiative to support creators

The competition features 25 challenges in fields ranging from animation, filmmaking, video games and music
Indian Government launches ‘Create in India Challenge' initiative to support creators
  • Participants will have the chance to gain international recognition and support that could  potentially elevate their careers
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The Government of India has launched a new ‘Create in India Challenge' initiative to showcase and nurture creative talents in video games, anime, visual arts and esports. 

India's union minister of information and broadcasting Ashwini Vaishnaw launched the initiative as part of the World Audio Visual & Entertainment Summit (WAVES) to provide a global platform for Indian creators. 

The competition features 25 challenges in fields ranging from animation, filmmaking, and music to boost India's creative industries. Participants will have the chance to gain international recognition and support that could  potentially elevate their careers. 

List of competitions 

The Create in India Challenge Season 1 will feature “India's first government-backed esports tournament," a national Game Jam for developers, and an Anime Challenge to boost the anime and manga industry. 

This first season also includes diverse competitions such as the Animation Filmmakers Competition, City Quest, Educational Game Development, Comics Creator Championship, Young Filmmakers Challenge, XR Creator Hackathon, Anti-Piracy Challenge, Trailer Making, and an AI Film Making Competition. 

Finalists can present their work at WAVES as winners will have an opportunity to showcase their work at globally recognised events like Annecy Animation Film Festival. More information will be unveiled on the official website.

India's tech investment is on the up

The news comes following India's prime minister Narendra Modi's firm backing of the country's video games sector during his Independence Day address. 

The PM noted that India's games scene is still influenced by foreign products and revenue sources but he believes that India has the potential to bring its talent into the games world with a transition from consumer to producer. 

With India's biggest publisher Nazara already making big moves in the games industry, Modi is calling on animators to establish a strong global presence and to work collectively. 

His comments drew favourable backing from key Indian gaming executives such as Nitish Mittersain of Nazara, Anurag Choudhary of Felicity Games and Roby John of SuperGaming.