Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy

The Industry Insights feature aims to bring you a roundup of insightful commentary, opinion and analysis on market trends from experts in the sector outside the walls of what we report on PocketGamer.biz

The future of Xbox

Former Xbox exec Laura Fryer recently released this excellent analysis on YouTube about the future of Xbox. It covers the ROG Ally deal and the ‘Xbox Anywhere’ strategy.

Deconstructor of Fun’s Eric Kress has also published his thoughts on LinkedIn, proposing a breakup of Microsoft and Xbox.

Supercell’s experimental release strategy

Mobile market intelligence firm AppMagic has put together a deep dive on Supercell’s “experimental era”, analysing the the launches of Squad Busters and Mo.co.

Roblox expands creator monetisation

Feenix Group studio GM highlights the latest changes for Roblox creators - a new monetisation system for player engagement.

Could Unity’s Vector really challenge AppLovin?

WildCard Games co-founder and COO Josh Chandley puts forward the case for Unity’s Vector to one day overtake the fast-rising ad tech firm AppLovin

Grow a Garden blooms on Roblox

Sawhorse co-founder Nic Hill, DoF’s Jen Donahoe, RTrack founder Luke Shadwell and Max Power Gaming CEO Stephen Dypiangco break down how Grow a Garden became the world’s most played game right now and the future of Roblox.

The new platform gold rush

Elite Game Developers’ Joakim Achren analyses the opportunities for developers on platforms such as Roblox, UEFN, Telegram, Discord and beyond.

Social Casino's evolution

Two and a Half Gamers’ Jakub Remiar discusses the next phase of social casino games, with some titles pulling a similar stunt to the 4X strategy genre’s hypercasual gameplay mashup.

Who owns Pokémon?

Industry analyst Serkan Toto offers some insights into who really controls the Pokémon IP and one company that sold its share for a pittance.