Iaroslav Kobozev discusses how mobile studios predict long-term profitability from early user acquisition performance

Jakub Remiar discusses the evolution of 4x games and the rise of hybrid onboarding

Oleg Batrakov shares on how the studio evolved after Helix Jump to create Little Farm Story

Ivona Pinjak analyses player churn across ad networks, formats and platforms using Unity's AdQuality tool

Evgenii Dobrelia examines how closer collaboration between product and marketing teams is becoming critical in an increasingly competitive games market

Giacomo Maragliulo explains how player motivations are reshaping UA strategy and stronger hybridcasual performance

Iaroslav Kobozev discusses how AI is reshaping the skills and workflows for marketing analysts

The Loom Games acquisition isn't just a great exit story. It's a signal that the games industry hasn't fully reckoned with yet

Balancy breaks down Gossip Harbor’s approach to onboarding players through live ops

Tom Storr from The Experimentation Group explores how AI is speeding up game prototypes and why experience is still key

Nikita Tikhomirov talks on building successful products around a studio’s core expertise

Ada Mockute Jaime shares insights on how culture-led campaigns drive engagement and strengthen communities

Balancy's leaders speak on the evolution of live ops and what comes next for studios

Sergey Martinkevich talks on long-term growth in a mobile market dominated by legacy hits

Martin Macmillan explores why finance leadership in mobile games is driven by complexity not just revenue

Julia Gorbunova and Oscar Clark discuss the shifting strategy of games marketing

Evgeny Maurus shares insights on the shifting mobile games market and what studios must do to stay competitive

Supersonic's Guy Yogev shares why engagement metrics now define sustainable success in mobile game publishing

Omri Grinberg explains how data-driven iteration builds today’s mobile game hits

The founder of m00m world shares on turning an audio series into a full media universe where the digital world meet the physical one

AppQuantum’s Yuriy Makhanov on why nurturing player community from day one can make or break your game

GameBiz Consulting’s Božo Janković shares how small in-game changes led to big surprises in ad performance

Antonina Belova discusses why speed is now a live ops strategy

GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation

Wiggin’s Peter Lewin breaks down what indie developers need to know when negotiating publishing deals

Experts at Supersonic from Unity break down how to turn new players into loyal gamers

GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts

Elran Ettinger offers insights on creating the best first impressions on players

Analysis from around the industry