Changes Ahoy
Former PlayStation president Shawn Layden predicts the end of gaming as we know it
Does the games industry stand on the precipice of change?
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Google's mission is to organize the world's information and make it universally accessible and useful.
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Noah Falstein
Chief Game Designer
Jennifer Lui
Senior Product Manager
David Foster
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CEE Mobile Gaming Lead
Jennifer Chan
Business Development Manager, Google Play Apps & Games
Sundar Pichai
CEO
Greg Hartrell
Director of Product Management: Android/Google Play
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Video Game Analytics and Monetization Business Development
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Global Head Gaming Partnerships and Head Mobile APAC
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Head of Google Play Apps and Games - South East Asia, India and Australia
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Articles featuring Google
Google Goes Blockchain
Inside Google’s blockchain content policy
The tech giant has recently revealed its policy on in-app blockchain and NFT and commentators are digging deep as to what it all means
Indie Funding
Google opens applications for its latest Indie Games Fund
The tech giant will distribute $2 million to small studios in Latin America
Data.ai Report
In-app spending hit a record $67.5 billion in the first half of 2023
Mobile spend has returned to growth following declines in 2022
Blockchain Gaming
Google to allow NFT in apps and games sold through Google Play
The move marks a significant shift in policy for the tech giant
Big Festival
Google's guide to growing your mobile game in 2023
At BIG Festival, Google took to the stage to discuss how games can achieve evergreen status
Shock Report
Google accused of misleading its advertisers on over 80% of ad placements
“Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions
Legislation
Google's ads business under threat from EU Commission
The European Commission has sparred with Google before
Acquiblizz
The UK’s Competition and Markets Authority blocks the Microsoft Activision Blizzard deal
Microsoft was unable to address the CMA’s concerns regarding how the deal would affect competitors in the cloud gaming space
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Analytics
Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
Feature
Hypercasual macro overview in 2023 for developers
Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
Microsoft App Store
Microsoft hopes to launch its mobile app store next year
The tech giant hopes to capitalise on changes to regulations regarding alternative app stores
Acquivision Blizzard
Microsoft, Activision, and Sony: The story so far
As the deal inches towards a conclusion Microsoft still face opposition in both the mobile and console spaces
Children In Gaming
Almost a quarter of children’s games in the UK violate the ICO’s age appropriate design code
The Children’s Code sets out standards which companies must follow in order to stick to data protection law
Acquivision Blizzard
Microsoft signs deals with Nvidia for Call of Duty on GeForce Now
The company announced the deal at a press briefing to discuss its acquisition of Activision Blizzard
Job News
AdInMo appoints Scopely and Animoca Brands veterans
Multiple new hires bring experience from Google, EA, and Paramount Pictures
Changes Ahead
Google opens the door to alternative app stores in India
Following requirements by the CCI Google have made the first moves to allow in-app billing outside Google's own Play Store.
Google Vs. The Doj
“Google abuses its monopoly power". The Department of Justice’s lawsuit against Google explained
The DoJ and eight US states are suing the tech giant for anticompetitive behaviour
Downturn
Google parent company announces 12,000 jobs to be cut
Alphabet CEO broke the news to staff via email on Friday
Acquivision Blizzard
Google and Nvidia chime in on Microsoft’s acquisition of Activision Blizzard
The companies have expressed their concerns in the deal
2022 Highlights
2022 In Review – November’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Let's look back to November
Win The Launch!
Win the Launch: How Google is helping game developers successfully launch their games
Jen Lui, Senior Product Manager at Google, tells PocketGamer.biz how Google is helping mobile game developers launch their games in a competitive market
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Don’t Be Evil
21 million consumers launch class action lawsuit against Google
The users claim Google Play violated US anti-competition laws
Pakistan’s Gaming Market
Pakistan halts overseas payments for mobile gaming
Telecommunication companies reportedly fell foul of the country’s regulations
Mobile Monopoly
Apple and Google investigated by UK regulator over suspected cloud gaming and mobile duopoly
In the UK, 97 percent of mobile web browsing took place on Apple and Google browsers last year
Investment
Aoca Game Labs receives investment from Google Play’s Indie Game Fund
The company from Bahia participated in Google’s #WeArePlay editorial, and received a portion of a $2m investment from the corporation
Google Vs. Epic
Lawsuit claims Google struck a $360 million deal to prevent Activision Blizzard creating its own app store
The lawsuit claims Google has struck at least 24 deals to prevent competition
Streaming Singularity
Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming
As multi-use mediums such as TVs and mobile phones include more subscription services, what does this mean for consoles?
Google Report
New Google report suggests a delicate balance when it comes to in-game advertising
33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
Mobile Mavens
Stadia may be gone, but will the entire cloud gaming sector go with it?
Industry experts react to the closure of Google Stadia
Google Pay
India’s antitrust watchdog fines Google for $113 million
The country found that Google abused its dominant position in the market
Lawsuit
Epic and Match Group are expanding their lawsuit against Google
The two companies have stated that Google is violating US antitrust laws
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022
Intrusive Ads
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
Making Changes
Google Play to allow alternative billing systems, but only for non-gaming apps
Changes to be made as a result of the Digital Markets Act
Listen Learn Love
The PocketGamer.biz podcast is BACK with Google on games
Season 2 of the world’s favourite mobile games podcast is your chance to hear from the pioneers, creators, founders and thought leaders from the world of pocket gaming
Insider Insight
Optimising for opportunity: How Google is helping game developers build for long-term success
Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run
Pgc Toronto
Google shares their secrets on how stability issues affect your app's success
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Browser Bash
Google and Apple’s mobile browser dominance investigated by UK regulator
UK competition regulator announces plans to take action against the tech giants' hold over browsers and cloud gaming
Google It
Google: only 16% of mobile gamers want NFT-based games
Player base split on engagement with in-game ads, motivation to start mobile titles, and NFT-based games of little interest
Play Store Policy
Google to permit third-party payment systems for Match Group
Following lawsuit from Match regarding payment systems and revenue share
Update Or Disappear
Older Android apps must update to remain discoverable and downloadable
New rules come into effect in November
Partner Up
Google Play brings new features for higher earning developers
Developers must generate over $5 million monthly and must be in "good standing" to qualify
Standards Stated
South Korea approves new app marketplace rules
Apple and Google required to allow third-party payments
Subscription Service Expands
Google Play Pass launches in India with more than 1,000 titles
Requiring Android 4.4 or above to run
Garena Of Africa
Carry1st raises $20 million to create the "Garena of Africa"
Will expand into the co-development of mobile games
At It Again
Krafton sues Garena, Apple, and Google over Free Fire copyright infringement
Demands the app be removed and damages paid
Gaze Into The Crystal Ball
PocketGamer.biz’s predictions for 2022 mobile gaming
NFTs, the metaverse, and hybrid monetisation