New Partnerships
ByteBrew teams up with Google Cloud to support developer community with analytics suite
Google wants to "push the boundaries of what's possible in game development."
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Google's mission is to organize the world's information and make it universally accessible and useful.
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Noah Falstein
Chief Game Designer
Mariusz Gasiewski
CEE Mobile Gaming Lead
Jennifer Chan
Business Development Manager, Google Play Apps & Games
Luana André Assumpção
Sundar Pichai
CEO
Alejandro Manchado
Video Game Analytics and Monetization Business Development
Jennifer Lui
Senior Product Manager
Greg Hartrell
Director of Product Management: Android/Google Play
Phil Harrison
Stadia vice-president and general manager
Kunal Soni
Head of Google Play Apps and Games - South East Asia, India and Australia
Sergio Salvador
Global Head Gaming Partnerships and Head Mobile APAC
David Foster
VP of Product Engineering
Mathieu Sneep
Team Lead, Mobile Developer Sales EMEA
Anastasia Selchuk
Industry Manager
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Articles featuring Google
The Battle Endures
Google accuses Microsoft of wanting to "free-ride" on Play Store’s success amid Epic Games legal battle
Microsoft came out in support of Epic Games last week - now Google has responded
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Legal Proceedings
Google wins temporary reprieve in legal showdown with Epic Games
Epic says Google is using “fearmongering" and “unsubstantiated security threats" to maintain control over Android devices
Podcast | Episode 32
Breaking down Google Play's Judgement Day | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 32...
Rise Of The Stores
Google Play’s Judgement Day - Does it matter?
The tech giant's next potential steps and whether rivals can change the status quo in just three years
Microsoft Triumph
Xbox Android app will start game sales next month
Players can use Xbox Cloud Gaming to stream titles they've purchased
Big Tech Breakup?
US mulls Google breakup in antitrust case
Tech giant labels DOJ proposals as "radical" and "government overreach"
Ruling Regulation
Epic beats Google: Play Store must allow third-party app store distribution in US
Starting November 1st, 2024, Google must allow distribution of rival stores from its own
Auto Blocker
Epic files lawsuit against Google and Samsung over “anti-competitive” app Auto Blocker
"This goes against everything we've been fighting for in Epic vs. Apple and Epic vs. Google," says CEO Tim Sweeney
Podcast
Google lead shines a light on the games industry's top trends | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Funding For Games
Google launches $2 million Indie Games Fund for Latin American studios
Indie game developers who have launched a game on Google Play, PC or console are eligible to apply
Week That Was
Apple's acquiescence, Google's guilt, and what to expect from Nintendo's S(Wii)tch… | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Turning Up The Heat
US judge finds Google guilty in landmark search and advertising monopoly case
It’s not just you. Yes, Google did create, and is running an illegal monopoly on search and advertising
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Looking Back
A brief history of the mobile games industry
We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector
Latest Lawsuit
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
Ad Tech Collective Action LLP is taking Google to court, though a date has yet to be set
Podcast | Episode 14
Supercell's Squad Busters goes global and why Steam does discoverability better than mobile | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 14...
Week That Was
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Place Search Ad Here
Mobile's broken app store discoverability
How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users
Now Hear This
Google don't like Epic's proposals (and want everyone to know about it)
The next round of Epic Vs Google is in progress and Google want their side of the argument up front and out in advance
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Podcast | Episode 08
The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 08…
Epic Changes
Epic Games demands Google Play opens up to alternative payment systems after antitrust win
Epic also wants away with scare screens and claims Google's history of "malicious compliance"
Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
Google Says Go
Google lays off 1,000+ employees in stealth as AI takes on the workload
Employees from ad sales, hardware, AR, Pixel, YouTube and more have been quietly let go through the month
App Authority
Japanese legislation looks to confront Apple and Google monopolies in 2024
New regulations could require both Apple and Google to allow alternate billing systems
Epic Response
Epic Games blasts Google's settlement with US states as "no true relief for consumers or developers"
Epic Games has released a settlement following the reveal of Google’s $700 million settlement
Cma Concerns
UK's CMA to resume cloud gaming and mobile web browser investigation
Investigations into Apple and Google will resume on January 24 2024
Google Grumbles
Google agrees to pay $700 million and change app store rules after antitrust settlement
The results of Google’s loss against 50 US attorneys general are finally revealed
Sweeney's Success
"The end of these ridiculous 30% fees is near." Tim Sweeney crows victory in Epic Vs Google battle
Epic Games’ Tim Sweeney has been taking to social media and more to celebrate his win over Google
Guilty Google
An Epic victory: Google found guilty of illegal monopoly in Epic lawsuit
The Epic vs Google case has reached a verdict with a unanimous jury vote finding in favour of CEO Tim Sweeney's anti-App Store crusade
Activision App Store
Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor
The Epic vs Google case reveals past plans for an app store alliance
Best Of The Best
Google Play reveals its Best of 2023 award winners
Familiar names such as Honkai: Star Rail and Monopoly GO lead the charge in Play's round up of 2023's great and the good
Indian Insight
Are core games the road to success? 49% yearly revenue growth projected in India until 2028
Lumikai and Google’s new report projects a $7.5 billion valuation for Indian gaming by 2028
Pay To Play
Fortnite’s $147million ‘bribe’ only highlights Google Play’s ongoing payola problem
Google offered big money to keep Fortnite on Play. Now what’s to stop everyone else from holding the Play Store to ransom?
Epic Vs Google
Game on: The Epic vs Google antitrust trial is officially underway
Epic is taking on Google regarding it's ongoing quest against the big mobile gatekeeper's App Store fees and monopolies
Changes Ahoy
Former PlayStation president Shawn Layden predicts the end of gaming as we know it
Does the games industry stand on the precipice of change?
Google Goes Blockchain
Inside Google’s blockchain content policy
The tech giant has recently revealed its policy on in-app blockchain and NFT and commentators are digging deep as to what it all means
Indie Funding
Google opens applications for its latest Indie Games Fund
The tech giant will distribute $2 million to small studios in Latin America
Data.ai Report
In-app spending hit a record $67.5 billion in the first half of 2023
Mobile spend has returned to growth following declines in 2022
Blockchain Gaming
Google to allow NFT in apps and games sold through Google Play
The move marks a significant shift in policy for the tech giant
Big Festival
Google's guide to growing your mobile game in 2023
At BIG Festival, Google took to the stage to discuss how games can achieve evergreen status
Shock Report
Google accused of misleading its advertisers on over 80% of ad placements
“Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions
Legislation
Google's ads business under threat from EU Commission
The European Commission has sparred with Google before
Acquiblizz
The UK’s Competition and Markets Authority blocks the Microsoft Activision Blizzard deal
Microsoft was unable to address the CMA’s concerns regarding how the deal would affect competitors in the cloud gaming space
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Analytics
Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
Feature
Hypercasual macro overview in 2023 for developers
Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
Microsoft App Store
Microsoft hopes to launch its mobile app store next year
The tech giant hopes to capitalise on changes to regulations regarding alternative app stores