Market Report
Asia and MENA video game revenue set to surpass $100bn by 2030
Niko Partners' report shows China's mini games now account for nearly 20% of mobile game spending
Company Profile
Niko Partners
Website
www.nikopartners.com/
About
Market research firm specialising in the Asian video game scene.
Articles featuring Niko Partners
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Market Growth
Asia and MENA games revenue set to hit $88.97bn in 2025
The regional gamer population is also set to reach o 1.7bn this year
Chart Rankings
October 2025 mobile game charts: New hits rise as PUBG Mobile falls
Our monthly look at the global mobile game rankings across the App Store and Google Play
Market Overview
Niko Partners: Southeast Asia's games market forecast to hit $6.47 billion in 2029
Niko Partners' Darang Candra provides an overview of the region's games sector
Pgc Dubai
MENA region is open to global IPs but players want games "made for them"
Niko Partners analyst Mohamed Zaher spoke at the PGC Dubai GameExpo Summit 2025 about trends, stats and investment outlooks in the MENA region
Rapid Growth
The state of Southeast Asia's games industry in 2025
From mobile dominance to creative development Southeast Asia's games market continues to grow
Market Growth
Player spending on games in China grew to $49.2bn in 2024
Revenue is forecast to reach $54.8bn by 2029
Marvellous Mena
MENA-3 games market set to reach $2.8bn by 2029
A Niko Partners report found that the region had 72 million gamers at the end of 2024
Market Report
Asia and MENA games markets hit $86.6 billion in 2024
Revenue is projected to reach $96bn by 2029
Pgc Jordan
Game industry leaders to gather at Pocket Gamer Connects Jordan 2024 next week
Combining the very best of the MENA region to meet, network, and innovate with top games professionals...
India Insights
Why India's mobile gamers are more willing to spend in battle royale hits Battlegrounds Mobile and Free Fire
New report delves into player habits and market dynamics in the country
New Approvals
China approves 15 import games, delivering a total of 76 import approvals in 2024
Nintendo secured approvals for Mario Golf: Super Rush and Paper Mario: The Origami King
Multi-platform Gaming
Japan and Korea's 97 million gamers drive growth for multi-platform games
The latest Niko Partner's report shows a clear shift as Japanese mobile players embrace console and PC
State Of Play
Two-thirds of Chinese mobile gamers play mini games
650 million players drive mini games growth while gamers aged 18-22 now play more hours per week than those aged 23 and up
Resilient Growth
Asia and MENA to reach 2 billion gamers by 2028 as revenue soars past $85 billion in 2023
India is the fastest-growing market and is expected to add 277 million gamers by 2028
Mobile Mavens
Mobile Mavens: What's the state of play for the MENA region?
Our Mavens share their thoughts on MENA market opportunities and offer advice for those doing business in the region
Regional Realities
India leads the charge while pricing concerns hinder Asian uptake in new monetisation report
Niko Partners' report shows that in-game purchases accounted for 87.8% of player spending in Asia, the Middle East and North Africa.
App Monetisation
Out-of-app monetisation outside of Google Play and the Apple App Store is on the rise
Coda and Niko Partners' insight into mobile game monetisation provides alternative revenue strategies and key insights for publishers
Predicting Prosperity
China’s gaming rebound is go and on track for $47.8 billion revenue this year
Niko Partners projects a 5.2% YoY rise in gaming revenue
Data
South-east Asian mobile gaming market to exceed $7 billion in revenue by 2027
Mobile games remain the dominant part revenue in the region
Indian Market
Indian gaming market set to generate $868 million in revenue in 2023
96.8% of Indian gamers play on smartphone or tablets
Niko Partners Report
Five biggest mobile genres of 2022 in MENA and Asian markets revealed: RPG leads the pack
The RPG genre generated 50% more revenue than strategy, MOBA, puzzle, and battle royale games combined
Female Gamers
37% of gamers in Asia are female, with mobile as their preferred platforms
The gender split in the mobile-first SEA region is more even
China Changes
Chinese game licences in 2023 could surpass the past two years combined
Niko Partners points out the positives of recent changes in China
Mena Mobile
Driven by mobile, MENA games revenue predicted to reach $2.8 billion by 2026
Estimated 2022 games revenue was $1.8 billion
Niko Partners Forecast
MENA-3 games market to grow 56% by 2026
Niko Partners predicts that the combined revenue of Saudi Arabia, the UAE, and Egypt will reach $2.8 billion
2022 In Review
2022: The Games Market In Numbers
Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year
Outside News
Chinese game services go dark in memory of former Chinese premier
A National Day of Mourning in China includes the temporary cessation of services for money online games on multiple platforms
Chinese Market
Chinese mobile market revenue to decline for first time in two decades
China’s lucrative mobile sector, has been forecast to decline for the first time in twenty years
Report
Female gamers make up 35% of all players in Asia, and prefer strategy, racing and roleplaying games
A recent, wide-ranging report has gathered data on female gamers in Asia and their consumer habits, revealing some interesting insights.
Report
Genshin Impact scaling beyond mobile highlighted as defining industry milestone in Niko Partners' Gametech report
The latest cross-platform report goes into the current state of gaming technology with mobile playing an increasing part in pushing tech forward.
Ascension In Asia
Niko Partners: Games with metaverse elements will be most profitable short term
Cloud gaming predicted to reach 500 million in Asia by 2025
Gamescom Asia
Gamescom Asia consumer exhibition goes digital
Gamescom Asia’s consumer exhibition is going to be digital only and will hold two virtual shows and a Steam event page.
The Rise Of Esports
Niko Partners and Gamescom Asia publish analysis of the Southeast Asian market
Esports are a particular draw in one of the world's fastest-growing gaming markets
Gaming In China
Niko Partners: 40% drop in Chinese young gamers after September regulations
However, the number of Chinese gamers will rise to 115 million by 2026, predicts the market intelligence provider
Growing Market
The Asia-10 market will have 826 million gamers by 2024
It is expected to generate $42 billion in 2024
$100 Million Rise
Mobile games revenue grew by $135 million across Malaysia and Singapore
Partly due to a rise in esports
Analytics Report
Niko Partners: Asian cloud games market to reach $3 billion by 2023
An increase of more than 10 times is predicted in the next four years.
Shadow Drop
Update: Pokemon Go has best month for revenue in three years
Worldwide catch 'em all brings in $110 million as Dr. Mario World ends run as worst-performing mobile game from Nintendo
Mobile Esports
Mobile esports games earned $15.3 billion in 2018
Over 51% of China’s domestic games market was grossed by mobile titles.
Chinese Revenue
Tencent and NetEase combined earned $11.1 billion for online games in H1 2019
Mobile games revenue in China grew 13.4 per cent year-on-year in H1
Peacekeepers
Tencent’s battle royale hit Game for Peace could reach $1bn in first year
Niko Partners claims high sales for recent release; speculates on a partnership with Nintendo to release mobile games in China
Region Focus
Region Focus: How China’s big game freeze has made local developers more internationally minded
“It has been a battle to survive the approvals drought and studios have had to get creative”
Rapid Growth
China mobile games revenue to surpass $25 billion by 2023
95 per cent of gamers in China are playing mobile titles; 40 per cent spend money
Unstuck
China's big games freeze finally comes to an end after nine months
New licences set to be issued for fresh launches
China
Niko Partners lowers its China game revenue forecasts as new approvals remain frozen
PC and mobile game sales up 11 per cent, but below forecasts
Guide To China
China's temporary games approval freeze - Your key questions answered
Niko Partners offers a complete breakdown of the current market situation in China and who it's likely to affect
Hot Trends
China mobile game trends H1 2018: Honor of Kings and PUBG Mobile top the grossing and download charts
Niko Partners analyst Daniel Ahmad delves into what the first six months of 2018 tell us about the Chinese mobile games market
Restrictive Policies
China’s block on new game licenses could be coming to an end - but fresh regulations are incoming
Calls to restrict the number of new game releases
Mobile Game Trends
Philippines snapshot: NetEase's battle royale hit Rules of Survival tops grossing charts
Niko Partners' Daniel Ahmad takes a close look at the hottest trends