Pgc Digital #7
PGC Digital: Sega's Rowan Tafler breaks down marketing basics and why 'no one really cares about your game'
Sega Searchlight brand director spoke at PGC Digital #7 on the do's and don'ts of marketing
Company Profile
Sega
Website
www.sega.com
About
Sega Corporation is a multinational video game software developer and an arcade software and hardware development company headquartered in Ota, Tokyo, Japan, with various offices around the world.
Related People
Jasmin Hernandez
Associate Production Manager
Accolades
Articles featuring Sega
Big The Cat Missing
Mojang and Sega partner to bring Sonic the Hedgehog to Minecraft
Two-week Sonic-themed event
Sonic Rangers?
Sonic Central debuts Sonic Colors: Ultimate, Sonic 2022 and mobile partnerships
Sonic Dash, Sonic Forces and Sonic Racing all receive new content
Unstoppable
Sega unveils Sonic 30th anniversary event and celebratory video
Sonic Central will take place on May 27th, 2021
Eggman Or Robot-brick
Sega partners with LEGO on Sonic the Hedgehog set
The design was approved by 10,000 fans
Spinning Around
Second Sonic movie enters production next year
From March 15th to May 10th
Arcade Anniversary
Apple Arcade is a "welcome alternative to the free-to-play title", says Sega Hardlight's Neall Jones
Sonic Racing and ChuChu Rocket both launched with Apple Arcade
Farewell
Sega president Kenji Matsubara resigns
Comes just months after he was giving chief publishing officer role
Jobs In Games
Remote Working: Why internships are important according to Sega associate production manager Jasmin Hernandez
"It wasn’t until I was in college that working in these industries even seemed like an option"
Guess Who's Back
Sonic's second movie gets a release date for April 8th 2022
Sega and Paramount to team up again
Run Out Of Steam?
Sonic Dash has generated more revenue than the last five Sonic games combined
Free-to-play releases generated less than $9 million from player spending
Pgc Digital
PGC Digital: Sega Europe's Bobby Wertheim wants to know if you are Sega's next big hit
"Our absolute focus is on building new and original IP"
Going Retro
Sega continues mini console trend with upcoming Game Gear Micro
Comes to Japan on October 6th
Live And Learn
Sega and Paramount Pictures reteam for Sonic the Hedgehog film sequel
Jeff Fowler returning to direct the motion picture
Referee!
Manchester United F.C. raises lawsuit against Football Manager makers
Club alleges that Sports Interactive and Sega have infringed its trademark
Strong All Around
Sega profits rocket by 421%, video games up 50% too
"Strong competitive mobile enviroment"
Excited Yet?
Sega Europe, Tencent, King, Nordeus and NCSOFT all join the talented lineup for Pocket Gamer Connects Digital #2
Revealed: Pocket Gamer Connects Digital #2 adds more top industry speakers to the already incredible line-up of talent
Feel The Music
Sega launches a music brand
Launching soundtracks via other labels in Japan
Time's Up
Sega Heroes and Crazy Taxi Idle Tycoon shutting down following Demiurge split from Sega
Servers close May 21st
Independence
Demiurge becomes an independent studio after its co-founder buys it back from Sega
It will continue to run Marvel Puzzle Quest and Sega Heroes
Cinemas Closing Indefinitely
Sonic the Hedgehog film stopped in tracks as coronavirus delays China release
New date to be announced at a later time
"great Potential"
Sega invests in Indian music startup Flutin
Flutin boasts nine million downloads with over 300,000 daily active users
Still Going Fast
Sonic the Hedgehog movie speeds past $200 million worldwide
Over $100 million made in the US alone.
Fast Money
Sonic the Hedgehog movie sprints to nearly $60 million in its first three days
The film was released on February 14th
Job News
Sega Europe’s John Clark joins Tencent Europe as VP publishing
20-year industry veteran
Gotta Design Fast
Sonic Mania designer helped create Sonic movie's new look
Tyson Hesse said he was “honoured” with task
Sonic Boom
New Sonic movie trailer shows off improved redesign after fan backlash
Shadow of its former self
Gotta Go Slower
Sonic the Hedgehog movie delayed
Film given new February 14th 2020 release date
Movie
Sonic movie director promises drastic design changes following criticism on the hedgehog’s new look
Nine months ahead of release, Sonic is going back to the drawing board
Fast
The first trailer for Sonic The Hedgehog film was 'interesting'
Gotta watch fast
Restructure
Sega restructures its mobile Hardlight studio to integrate directly within Sega Europe
Former development director Neall Jones takes on a new role as Hardlight’s studio director
All Aboard
Sega, Riot and THQ Nordic among the ESA’s six new members
US-based trade body bolsters its ranks with three new and three returning members
Walking The Line
The delicate balancing act behind midcore match-three Sega Heroes
Finding core-casual sweetspot
Jobs News
Sega aims to improve work-life balance for employees
Japanese publisher also interested in addressing addiction
Referred
Mobile gamers referred through organic social channels have up to 67% higher retention
They also have a 63 per cent higher lifetime session count versus non-referred players
Jobs
Sega of America’s Ian Curran and Tatsuyuki Miyazaki take on additional roles as COO and CEO of Atlus USA
Former CEO Naoto Hiraoka bcomes brand owner to promote company's titles worldwide
New Management
Sega of America names Ian Curran as new COO and president
Industry veteran steps into the new role effective today alongside serving position on Atlus USA’s board
Gotta Go Fast
Games streaming service Hatch brings classic Sega titles Crazy Taxi and Virtua Tennis to Android
Other games like Sonic Jump, Sonic 4 Episode 2 and Sonic CD also heading to the platform courtesy of Hatch
Getting Social
Sega and GetSocial study shows that social media is the way to go to engage players
GetSocial's study looks at the 40,000 players brought into Sonic Forces: Speed Battle through non-paid social channels
Together At Last
Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time
Month-long cross-promotional event in Sonic Dash and Pac-Man starts now
How Long Is Forever?
Sega responds to criticism over handling of retro Sega Forever scheme
Mike Evans blames fragmentation, promises improvements
Iap Inspector
How does Crazy Taxi Gazillionaire monetise?
IAPs from the players' perspective
Sega Financials Q4 Fy17
Sega hits $3.2 billion in revenue as profits jump 414%
Hortensia SAGA and Puyopuyo!! Quest continue to perform
Return My King
Beijing-based developer Elex soft-launches Sega-licensed mobile game Total War: King's Return
Base-building with historical accuracy
Crazy Money
Sega turns Crazy Taxi into an idle clicker for soft-launched Crazy Taxi Gazillionaire
All the crazy without the driving
Beyond Japan
Japanese App Annie competitor Fuller raises $4 million from Sega and others to go international
Expanding analytics and making apps easy
Home Growth
Sega Sammy sees 6% growth in Japanese mobile game revenues in FY16 to $375 million
But overall company sales down 5%
Sega Recruit
SEGA hires ex-FunPlus GM Joseph Kim to lead its mobile strategy in the west
FunPlus man doesn't take ages
Animal Magic
Sonic Dash celebrates 100 million downloads with playable Angry Birds characters
Hedgehog vs birds
Dash For Cash
It's accumulated 100 million downloads for Sega, but how many gold rings has Sonic Dash collected?
Most popular Sonic game ever