Stores
Supercell to bring Clash Royale to web store
The web-based storefront allows users to make purchases for apps directly from Supercell
Company Profile
Supercell
Website
supercell.com/en/
About
Supercell is a mobile game development company based in Helsinki, Finland.
Founded in May 2010, the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices.
Since then, the company has fully released four mobile games: Hay Day, Clash of Clans, Boom Beach, and Clash Royale, which are freemium games and have been extremely successful for the company, the first two generating revenue of $2.4 million a day in 2013.
Accel Partners invested $12 million in Supercell in 2011, and in October 2013 it was announced that the Japanese company GungHo Online Entertainment and its parent SoftBank had acquired 51% of the company for a reported $2.1 billion. On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, which brought their total stake to 73.2% of the company and made them the sole external shareholder.
In 2016, Supercell reported annual revenues of around €2.11 billion. In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).
In June 2016 Tencent announced a deal to acquire 84.3% of Supercell with USD 8.6 billion. Japan's SoftBank values Supercell at $10.2 billion.
In December, 2016 Supercell launched a web animated series Clash-A-Rama.
Related People
Frank Keienburg
Game Lead
Touko Tahkokallio
Game Lead
Stefan Engblom
Game Designer
Sabrina Carmona
GM, Clash of Clans
Tim Ebner
eSports
Vladislav Perge
Community
Richard Bangs
Game Programmer
Fernanda Oliveira
Game artist
Marika Appel
Community Manager, Clash of Clans
Ayushman Datta Gulpta
Games Designer
Ilkka Paananen
CEO
Laura Gilliland
Game Lead
Lasse Seppanen
GM, London
Drussila Hollanda
Head of New Games
Sheila Ndungu
Marketing
Drew Haycock
Community Manager
Lesley Mansford
Chief people officer
Maya Hofree
GM, Hay Day
Jaakko Harlas
Head of Investments
Victoria Tran
Data Scientist
Sara Bach
President
Ken Taya
Art Producer
Sari Latvala
Game Artist, Hay Day Visual Owner
+20 more
Accolades
Articles featuring Supercell
Insights
What’s next for Supercell?
CEO Ilkka Paananen’s recent blog post gives insight into the Finnish hitmaker's plans for 2023 and beyond
Company Culture
Supercell CEO lays out “the defining challenge” for mobile gaming
Ilkka Paananen explains Supercell’s philosophy and keys to success in his annual blog post
Crossover Incoming
Supercell reveals crossover game Squad Busters with characters from various IPs
Clash of Clans, Hay Day and more to be represented
Sunsets
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game
With the sunsetting of both Apex Legends and Battlefield Mobile, we compare Supercell’s handling of Everdale's closure to EA’s recent misadventures
Acquisitions
Metacore acquires discontinued Supercell game Everdale
The story continues… Despite being shut down by its creators, Everdale is about to start a new life as Metacore acquires the title
Winning At Esports
What do mobile eSports games need to do to win?
eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?
2022 Highlights
2022 In Review – August’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. This time, it’s August
Regulation
What does Finland’s lootbox law actually do?
Loot Boxes may fallen out of vogue as a target of gamer and regulator ire, but their control and restriction is still being debated by regulators
Mobile Monetisation
No more lootboxes. Supercell unveils a new monetisation strategy for Brawl Stars
The company is straying away from lootboxes in favour of deterministic rewards
Women In Games
Marika Appel has been at Supercell for over ten years, and is still as passionate as ever
The Clash of Clans Community Manager talks to us about the importance of Clash Fest, inclusivity in games and... Angry Birds
A Helping Of Hires
Supercell starts up two new studios, with four ex-Riot employees on board
Steve Desilets, Matt Mocarsk, Maya Kylmamaa, Kevin J Bray, Candace Thomas and Charles Lee all join Supercell
Interview
"Not measuring up in long term engagement": Space Ape's Simon Hade on Boom Beach: Frontlines shutdown
We spoke to Space Ape's co-founder on the decision to shutter the game, the company's plans for the future and what lessons the team have learned
Analysis
How Supercell’s biggest update of 2022 rocketed Clash Royale's revenue
Supercell’s latest update to their card-based battler Clash Royale brought in a big boost to revenue, Nadir Garouche broke down some of the reasons for this
Success In Gaming
Finland’s highest earners are in the gaming industry, with Supercell founder Ilkka Paananen leading the charge
The country is a hub of the global mobile gaming industry
Interview
Frank Keienburg, Brawl Stars Game Lead, on Supercellian culture and what other platforms can learn from mobile
We interviewed Frank Keienburg at the impressive Supercell HQ in Helsinki when we visited for the Clash Fest finals in September
Trade
Finnish/Saudi-Arabian trade deal could kickstart further economic collaboration to come
Although the recently announced Finland and Saudi-Arabia trade deal mainly covers more fundamental aspects such as travel and freight, it marks closer relations that could increase other economic interaction
New Studio
Wildlife Studios open new Helsinki studio Stellar Core Games with veterans from Supercell and Rovio
The studio will be led by Touko Tahkokallio and Serdar Soganci
Protests In Iran
Iran blocks Clash of Clans amid ongoing protests
The government fears users are using the game’s chat feature to coordinate protests
Charity Event
One Special Day charity event supports gamers with disabilities
The fundraising event will see multiple games industry companies raising money for the the cause with their video game titles.
Game News
Supercell to sunset soft-launch game Everdale
The Finnish developer will close down Clash of Clans spinoff game, which was in beta release, on October 31st.
Game News
IWM partners with Historical Games Network for ‘War Game’ exhibit
The Imperial War Museum’s latest exhibition doesn’t concentrate on objects from a real-world conflict, but instead on video games that recreate war and its effects.
New Studio
Netflix Gaming opens new studio in Helsinki
This marks the company’s second studio in the city
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
10th Anniversary
Game lead at Supercell reflects on Clash of Clans 10th anniversary
"We don't patronize our players. We give them lots of options, and we try our best to make those options clear to understand," said Clash of Clans game lead
Hot Five
Hot Five: August 22nd. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Soft Launch
Space Ape Games' Boom Beach: Frontline soft launch surpasses 1.3 million downloads after 10 days
The London-based mobile games developer aimes to capture the imagination of the Supercell player community with Boom Beach: Frontlines
Clash Quest Closure
Supercell to shelve Clash Quest in September
The game fell below the company’s expectations
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
Lose Yourself In Beatstar
Eminem takes over Beatstar in it’s biggest event yet - and Fortnite could follow
The event coincides with the release of the rapper’s new greatest hits album
Successful Soft Launch
Boom Beach: Frontlines hits number one on Google Play's Top-Free Games chart
The game's soft launch in Italy is an "instant hit" says Space Ape Games co-founder
Booming
Supercell's Boom Beach: Frontlines pre-registration reaches one million players in 48 hours
Second wave of soft launch expanded to 19 more countries including Singapore, Turkey and the UAE
Space Ape X Supercell
What is Space Ape doing with all that Supercell money?
Following Supercell’s $37 million investment, Space Ape Games founder Simon Hade outlines the developer’s scaling plans, including expanding its publishing division with three Beatstar-equivalent titles
A History Of Success
Supercell and King share war stories from the decade of Clash of Clans and Candy Crush
Ilkka Paananen and Sebastian Knutsson discuss their divergent paths, early days of Facebook Gaming, and Apple's hold on a title's success
A Big Investment For Space Ape Games
Supercell makes a further $37 million investment in Space Ape Games
Supercell increases its stake to 75%
Gaming Gone Green
Supercell, Tilting Point, and Edgeworks among winners at Green Game Jam 2022
Hay Day, Terragenesis, and June's Journey among mobile titles celebrated
Make Hay While The Sun Shines
Supercell: looking back on 10 years of Hay Day – part two
Our conversation with Hay Day’s Stephan Demirdjian, Camilla Avellar and Sari Latvala continues, as we discuss development through the pandemic, burnout at Supercell, and the years ahead as the team changes
Making Hay
Supercell: looking back on 10 years of Hay Day – part one
Hay Day’s Stephan Demirdjian, Camilla Avellar and Sari Latvala share their thoughts on Supercell’s overshadowed success story, which released two months before breakaway hit Clash of Clans
Coming To Pc
Supercell reveals PC-exclusive studio, Channel37
Former Ubisoft RedLynx team working on an unannounced PC title
Supercharged
Exclusive: Supercell breaks ground with first investment in NFT gaming
Oxalis Games has raised $4.5 million in a seed round led by Blocore and including Supercell, Animoca Brands, and Sir Ian Livingstone
Supercharged
Supercell acquires majority stake in Trailmix with $60 million investment
Majority stake follows 2018 investment of $4.2 million in the London studio
Slave To The Rhythm
How Beatstar survived 24 killed prototypes in five years
Space Ape Games' Charmie Kim and Simon Hade detail the journey from strategy specialists to music genre success via Ed Sheeran and Stan Bush
Hot Five
Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns
The hottest interviews and features on PG.biz
Work It
Supercell: "Small teams are a part of Supercell’s identity. What became clear is that not all team situations are the same"
Supercell co-chief people officer Lesley Mansford talks about Supercell's journey to evolve its work culture, lessons you can take from their efforts, and combating industry-wide mental health decline and burnout
Racing To Release
Supercell backed Ultimate Studio launches Hot Lap League
First mobile title from EA and Firemonkeys alumni Tony Lay and Mark Zaloumis
Gdc
GDC: challenging Supercell’s ‘sacred cows’ and internal culture
Supercell’s Lesley Mansford details the company’s efforts to discern and improve its internal culture
Gdc
GDC: Supercell talks expanding the Clash of Clans IP
Supercell’s John Cipriani discusses the evolution of the Clash IP throughout its many titles
Community Made
Supercell expands Brawl Stars community competition to allow 2D designs
Winning designs have a chance to be feature in the game
Zero Cell Count
Supercell halt game downloads in Russia and Belarus
Removes titles from app stores, new downloads prevent, access for existing players to be suspended
Sharing Support
Updated March 8: game companies offer support for Ukraine
Supercell, InGameJob, and John Romaro among others