Financials
Playtika eyes bullish 40% direct-to-consumer revenue
DTC sales were up 1.3% year-over-year to $175.9m in Q2
Company Profile
Wooga
Website
www.wooga.com
About
Founded in 2009, Wooga - derived from the words ‘World Of Gaming’ - is a market leader for story-driven casual games. Based in Berlin, around 300 employees from 50 different nations develop high quality games with engaging stories at the core of the experience. Wooga’s aim is to play a memorable and positive part in people’s lives and create joyful moments they look forward to playing everyday. Wooga is part of Playtika and the maker of June's Journey. The world's leading hidden object game. For more, visit wooga.com.
Related People
Matt Hood
Senior Talent Acquisition Manager
Vinícius Gerez
Principal UA Manager
Martin Rusev
Associate publishing director
Marco Rizzotti
Senior 3D Character Artist
Jens Begemann
Founder & CEO
Martin Müller
Vice president of games
Amanda Gicharu
Game Writer
Matt Roberts
Head of Studio
Dennis Korf
Managing director
Lenka Kaciakova
Director of Operations
Rebecca Harwick
Lead Writer, Adventure Studio
Kaspar Hübener
Product Manager
Jan Miczaika
COO
Philipp Stelzer
Live Ops & Ads Lead
Annelie Biernat
Lead Product Manager
Nai Chang
MD
Hermione McKee
Chief Financial Officer
Maike Steinweller
Head of Communications
Glenna Buford
Engineering Lead
Melanie Zimmermann
Head of Marketing at Wooga
Sebastian Kriese
Partnerships & Corporate Development
+18 more
Accolades
Articles featuring Wooga
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Studio Strategy
Inside Wooga’s strategic shift
New MD Dennis Korf on prioritising June's Journey, learning from Claire's Chronicles and what comes next
Hot Five
Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Losses
Wooga struck by around 50 layoffs as Claire’s Chronicles: Solitaire cancelled
The news comes as the developer moved into its new office
Jobs Roundup
September's Mobile Movers: Tripledot president steps down, The Raine Group appoints new MD, Aghanim hires VP, and more
Our regular roundup of the mobile games industry's movers and shakers
Green Gaming
$700,000 raised in Playing for the Planet’s Green Game Jam 2023
40 games were entered into the Green Game Jam, focused on preserving three endangered species
Milestone
Making history and smashing milestones with June's Journey
Wooga’s vice president of games Martin Müller celebrates June's Journey $1billion milestone
Hot Five
Hot Five: Unity 6, Monopoly Go’s major milestone and Supercell’s creator support
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Major Milestone
June’s Journey’s $1billion revenue makes German gaming history
Wooga’s flagship has reached the $1 billion mark just after sixth anniversary - the first game from Germany to do so
Interview
Nai Chang of Wooga: “One of the key parts of success is understanding your players”
Wooga’s managing director gives his thoughts on building the hugely successful June’s Journey and the studio’s presence at Pocket Gamer Connects Helsinki
Open For All
Why diversity in game development matters - and can produce better game
How Berlin’s Wooga became a role model for diversity in both games and workplace
Milestone
Wooga celebrates $500 million milestone
Wooga has seen its title June's Journey reach $500 million in lifetime revenue
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Gaming Gone Green
Supercell, Tilting Point, and Edgeworks among winners at Green Game Jam 2022
Hay Day, Terragenesis, and June's Journey among mobile titles celebrated
Highlighting Diversity
Wooga's Switchcraft leads the way for casual puzzle mobile game diversity
63% of main cast come from BIPOC backgrounds, with 38% LGBTQ+
Switchcraft Sorceress
Wooga launches magical themed match-3 Switchcraft worldwide
Features wider diversity in narrative, such as sexuality and disability
Save The Planet
Wooga pledges up to $20,000 to reforestation charity TreeSisters
Through its Root to Rise campaign
Poc In Mobile
"I know for many of my colleagues I’m the first and possibly only Black person they have ever interacted with"
Wooga writer Amanda Gicharu journey from East Africa to Berlin
Riddle Solver
June's Journey saw 178,000 try to solve its Railway Riddles campaign
"We are incredibly grateful to our dedicated community of players for their continued enthusiasm and could not be prouder of their in-game achievements yet again"
Found A Clue
Wooga is bringing its players together to solve a new murder mystery in June's Journey
To create new friendships as lockdown lifts
Pastures New
Interview: Why Jens Begemann thinks now is the right time to leave Wooga
"Wooga is strategically set in the right direction and I miss the early days"
"more Successful Than Ever"
Wooga founder and CEO Jens Begemann departs after 11 years
Former Google head of games Nai Chang will takeover position in June
Remote Working Month
Remote Working: How Wooga's Marco Rizzotti is developing character designs from home
"The quiet environment at home helps me to focus"
Backing Out
Update: Wooga and IronSource become latest companies to skip GDC due to coronavirus
"Ultimately our highest priority is the health"
2019 In Review
Wooga CEO Jens Begemann on why personalisation will be key in 2020
What the players want
One Big Happy Family
June’s Journey Hidden Talents: How to create genuine moments with your players
Wooga provides 7 top tips
Looking Up
Playtika's scale is inspiring to us says Wooga's Jens Begemann
Berlin-based studio CEO shares his thoughts on acquisition, streaming and privacy
Expanding
GDC 2019: InnoGames looking to acquire new mobile IP
First purchase was made in 2017 with Warlords of Aternum
Live And Kicking
Six years on: Wooga on the evolution of hidden object game Pearl's Peril
Pearl’s Peril lead product manager Annelie Biernat speaks to us about the games' success
Facebook Roundtable
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London
War And Peace
InnoGames on taking over Warlords from Wooga and making it all its own
“We had to keep track of our existing community, whatever changes we did had to be considered with them in mind as they like the game as it is”
Big Deal
Social casino giant Playtika acquires Pearl’s Peril dev Wooga
German studio finds a buyer after self-proclaimed 'tough two years'
Diamond
Speaker spotlight: Tim Shepherd, Wooga
Tim Shepherd will be talking about seven years of lessons learned and mistakes made with Diamond Dash at Pocket Gamer Connects Helsinki
Back In The Black
Pearl’s Peril studio Wooga profitable again after 'two tough years'
Appoints former Miniclip chief financial officer Ross Logan as new CFO
Jobs Losses
Pearl's Peril developer Wooga lays off 30 staff as it refocuses on story-driven casual games
Company restructures from in-house studio structure to one based around dev cycles
Magnifying Glass
Are hidden object games still finding success?
Old formula, renewed interest?
Do It Live
Live long and prosper: Understanding the potential of live ops
Developers weigh in on the important of games-as-a-service
Pearl's Audience Growth
Wooga and marketing agency HeyHuman target younger players with new Pearl's Peril influencer campaign
"Are you a friend of Pearl?" campaign looking to expand the four-year-old game's audience
Wooga's New Focus
Live ops and long soft-launches: Wooga's CEO Jens Begemann on its renewed focus for 2017
From casual to midcore and back again
Fulfilling The Vision
InnoGames on finishing what Wooga started with Warlords
Studio Director Philip Bang on the project so far
Promoting Diversity
"As soon as you call it out, people become more aware of it": Wooga on promoting diversity in games
Head of Communications Maike Steinweller discusses the initiatives Wooga is working on to get more women into games
Wooga's New Vp
Wooga appoints new VP of Publishing
David Nixon will now oversee all the marketing and customer care teams
Jobs In Games
Jobs in Games: Wooga's Rebecca Harwick on how to get a job as a Lead Writer
Some top tips in building a career as a game writer
Jobs News
Wooga appoints new Chief Financial Officer
Hermione McKee will have a hand in investment decisions and data driven aspects of game development
New Lords
Strategy specialist InnoGames snaps up Warlords IP from Wooga
CEOs Hendrik Klindworth and Jens Begemann explain the deal
Wooga Interview
Wooga CEO's advice to founders: Prepare to unlearn what you know
Jens Begemann talks at Casual Connect Berlin about his 30 years of making games
Building Your Studio
Moving beyond your network: How to avoid recruitment chaos in the early days of studio life
Wooga Senior Talent Acquisition Manager Matt Hood offers practical advice for employing staff at your new studio
Going Casual
Casual games developers discuss the difficulties of shipping casual mobile games
Martine Spaans leads the chat
Now Playing
Now Playing: Wooga CEO Jens Begemann on Gardenscapes - New Acres
What games are keeping the industry busy after hours?