Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Ios Vs Android
Tenjin reports Android apps generated 14% more revenue than iOS apps in Q2 2022
The United States, Japan, and the United Kingdom had the most ad revenue last quarter for both iOS and Android apps
New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Sailing Into The Future
Asmodee Digital renames itself Twin Sails Interactive as it shifts focus
The publisher is focusing on original indie and AA titles
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Rpg Stats
Report: 63% of RPG revenue comes from mobile
Genshin impact was the most streamed title of June 2022
Invest In Yourself
Meet the right investor and secure funding for you game at Pocket Gamer Connects Helsinki
Connect with the business partners of your dreams this year at Pocket Gamer Connects Helsinki! You can sign up for our highly attended matchmaking events today.
A New Way To Monetise
wappier launches promotional pricing to help developers accelerate monetisation
New product adjusts prices based on an individual user's willingness to spend
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
Quarterly Report
Garena sees sharp decreases in year-on-year bookings and revenue
This comes in spite of the continued success of Free Fire
The Significance Of Gen Z
Flexion Mobile new service targets gamers through TikTok influencers
“TikTok has the potential to reach a whole new generation of game players, so it’s vital for developers to include influencers on the platform in their marketing mix," said Audiencly CEO
Clash Quest Closure
Supercell to shelve Clash Quest in September
The game fell below the company’s expectations
Quarterly Report
Tencent reports first quarterly loss since first listing in 2004
The company’s revenue has decreased 3% year-on-year
Mobile Supremacy
Official: Germany is the biggest gaming market in Europe
And 55% of the country's gaming revenue came from mobile markets
New Iaa Feature
Liftoff releases new feature to improve IAA for advertisers
Advertisers who started using new IAA optimisation saw significant performance gains
Their Most Successful Event To Date
Space Ape Games discuss the success of their Eminem crossover event
The event achieved 3.7 million plays and 1.3 million players added Eminem songs to their playlists
Guest Post
Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers
95% of iOS developers generate just 2% of revenue.
Diversity Is Important
Riot Games releases 2021 diversity and inclusion report
Riot Games' diversity and inclusion report reveals a decrease in newly hired underrepresented minorities but an increase in newly hired female employees
Interview
Tilting Point's Samir Agili: The emergence of Web3 games resets the playing field
We spoke to the Tilting Point CEO about Web3, monetisation, and the future of mobile gaming
Speaker Spotlight
Decentraland Foundation’s Marketing Director Marja Konttinen on the metaverse as an open source public good
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Power To The People
Niantic launches New Voyager apprenticeship program in partnership with Tech Elevator
Successful applicants will be given tuition-free training and the opportunity to begin their careers in tech
Metaverse Matters
Meet the all-star speakers of next week's Metaverse Mixer!
Get the rundown on everything happening at our free, open to all event this year at Gamescom. Connect with top metaverse experts, drinks and snacks on us!
Superstar Cfos
How to hire a CFO for your mobile games studio
What makes a good Chief Financial Officer? Pollen CEO Martin Macmillan explains what a mobile games studio needs to know when considering a hire
Return Of Tgdc
Tencent Game Developers Conference returns for its sixth year on August 16th to 17th
Attendees can expect to see guest speakers from Supercell, USC Games, and Sumo Digital, who will share their insights into the development of the game industry
Battle Of The Brands
Is the AppLovin, Unity, and ironSource story really over?
Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight
Heading To Helsinki
Your pocket guide to attending Pocket Gamer Connects Helsinki this September
PG Connects is returning to Helsinki this September 27-28, read up on what’s going on and everything you can look forward to in this marvellous metropolis!
Scientific Partnership
NetEase Games and CCP Games team up to bring Project Discovery to mobile
NetEase Games EVE Echoes players can help scientific research to prevent and cure illnesses through Project Discovery
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
How Old Are You Now?
Pixel Federation celebrates 15 triumphant years in the gaming industry
The developers of Diggy's Adventure currently has a team of 300 people, 140 million players around the world, and offices in two countries
Giving Back
Pokémon Company pledges $25 million to philanthropic initiatives
The donations will support children and equity
Dragon Quest Builders
Yuki Furukawa discusses the development and success of Dragon Quest Builders' mobile port
We spoke to Furukawa regarding the game's journey from PlayStation to mobile
Lose Yourself In Beatstar
Eminem takes over Beatstar in it’s biggest event yet - and Fortnite could follow
The event coincides with the release of the rapper’s new greatest hits album
Upstream
Upstream: the mobile games streaming and esports digest – August 15 2022
PocketGamer.biz and Stream Hatchet break down the monthly stats on mobile games making waves on streaming platforms and esports events
Successful Soft Launch
Boom Beach: Frontlines hits number one on Google Play's Top-Free Games chart
The game's soft launch in Italy is an "instant hit" says Space Ape Games co-founder
The Battle Royale Ends
Unity rejects AppLovin acquisition and reaffirms its commitment to ironSource merger
The company’s board of directors have decided Applovin’s offer isn’t in the company’s best interests
Choose Your Weapon
Choosing the right online tech for your game
Heroic Labs dives into the capabilities of its unique open-source game technologies Nakama and Satori which are powering games around the world
Indie View
We sit down with Minidragon to discuss its record-breaking Big Indie Pitch success
We talk to Minidragon's Hank Choi about The Big Indie Pitch
Bold New Moves
Unity attracts major, local investors as it expands into the Chinese market
The move has attracted investments from some of the country’s tech giants
Independence Day
SuperGaming reveals community playtest figures as Indus' trailer premieres in Time Square
Community playtest showed that 80 per cent of Indus Battle Royal players had a positive sentiment toward the theme of Indo-Futurism
Hot Five
Hot Five: August 15th. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Monestisation Routes
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
Feedback Quest
Feedback and creating content tailored to both PC and mobile communities will be key to 505 Games' F2P Future
505 Games' Head of Free to Play Clive Roberts on the D3 Go! acquisition and beyond
Monetisation's Potential Unleashd
Mobile game subscription service Unleashd expands with two new titles
The services offers free-to-play developers new revenue streams
The Mobile Nation Attacks
Square Enix announces soft launch of Avatar: Generations
The turn-based RPG is set in Nickelodeon’s popular Avatar universe
New Hire
Ex-Crystal Dynamics lead Michael Brinker joins Imagendary Studios
Brinker has been appointed Game Design Director
Success For Product Madness
Product Madness wins gold and silver at Prestigious Employer Awards
The game studio took home a gold trophy for Engagement and Happiness and a silver trophy for Talent Acquisition and Recruitment
New Chapter
Capcom veteran Hiroyuki Kobayashi moves to NetEase Games
"I will strive to continuously create more enjoyable entertainment experiences for everyone at this new company, in this new era," said Hiroyuki Kobayashi
Krafton Not Slowing Down
Krafton Inc reports revenue of $729 million for the first half of 2022
PUBG: Mobile vital to Krafton's successful H1, earning $550 million in mobile business sector
Financial Report
Rovio H1 2022 report: Good results in a market facing headwinds in Q2
The Angry Birds franchise was – as ever – a particularly strong performer
Industry Meet-ups
Europe is the place for games companies to be this summer – don’t miss out!
Don’t miss your chance to connect with the games industry in Europe this summer. Here’s a peek at some of the amazing opportunities that games companies won’t want to miss out on!