Liberty Pixel raises $1.1m for casual and hybridcasual games

• The company hit $1M in ARR in under eight months, signalling strong early momentum.
• New titles Roll Masters and Merge Match: Bubble Puzzle, aim to grow its hybrid-casual portfolio.
• Funds will support scaling development, live-ops, and user acquisition efforts.

Mobile game studio Liberty Pixel has raised $1.1 million to accelerate its growth and integrate AI into production. 

The company will also use the funds to expand its development and live ops teams, grow its marketing efforts, and invest in new AI technologies. The latest round brings the studio’s total funding to $2.3m. 

Liberty Pixel also claimed to have reached $1m in annual recurring revenue (ARR) in under eight months as it estimates strong growth through the end of 2025.

The studio is expanding its portfolio with two upcoming titles: Roll Masters and Merge Match: Bubble Puzzle, both designed to deepen its presence in the casual and hybridcasual markets.

Continuous growth 

Liberty Pixel is also integrating AI technologies across its production and marketing pipelines, using them for concept art, adaptive audio, and graphic design, as well as optimising user acquisition. 

“This investment allows us to double down on our growth trajectory, scale our operations, and deliver even more innovative experiences to players worldwide,” said Liberty Pixel co-founder and COO Michal Rahamim Maor. 

“Our rapid revenue growth and strong player engagement validate our approach to creating games that are both fun and sustainable.”

He added: “Roll Masters and Merge Match: Bubble Puzzle represent the next stage of our growth. We've shown that with the right combination of creativity, analytics, and live operations, we can bring games to market that truly resonate with players. 

“This new funding will enable us to scale our team, invest in user acquisition, and enhance our live ops infrastructure to deliver even more engaging experiences."