Marketing And Demographics 78% of gamers play on mobile, with 44% considering it their primary device
September 15, 2022 Mobile Monetisation Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile Analysis comes from 12 months of data up to June 2022
May 10, 2022 Monetiser Summit The new wilderness of mobile game monetisation AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing
November 23, 2021 Adding Api Ads My.Games partners with PlayerWon to bring mobile-style rewarded ads for free-to-play PC developers Starting with Guild of Heroes and Hustle Castle
November 15, 2021 Monetisation Mix Anchor your game monetisation strategy around these 4 pillars Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
September 29, 2021 Pgc Digital #8 PGC Digital: How to balance monetisation and increase retention Facebook strategic partner managers talk boosting ad exposure
June 29, 2021 Thumbs Up Increasingly more mobile gamers 'like' than 'hate' rewarded video ads Crunching the data with App Annie
April 6, 2021 Trust, Scale And Arpdau How Zynga manages its ad strategy in an era of consolidation In conversation with MoPub
November 9, 2020 Pgc Digital PGC Digital: Facebook Gaming's Olha Muzychenko explains the social growth recipe to meaningful content "Make sure to provide shareable, meaningful moments"
August 13, 2019 Counterpoint Counterpoint: Offerwalls still deliver enormous value in 2019 As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers
March 12, 2019 Ad Tech How live user comments for in-game mobile ads are boosting developer revenues AdTiming explains the benefits of its Creative Timing and AdMuing tools
March 7, 2019 Ads Equals Rewards Google Play begins open beta for rewarded video ads powered by AdMob Feature can be applied to any app
July 23, 2018 Rewarded Video Ads Best practices for implementing six common rewarded video integrations Facebook Audience Network product marketing manager Amelia Zins deals out the advice
July 4, 2018 Spin Me Right Round Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape
May 29, 2018 Mobile Advertising Learn about the present and future of ads in the Mobile Games Advertising Report 2018 In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
May 23, 2018 Stats Static full-screen generate largest revenue share amongst casual games in the West Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
May 16, 2018 Indie Mavens Is ad revenue a good revenue generator for indies in 2018? Our Indie Mavens weigh in
April 30, 2018 Ad Strategy Space Ape's Fastlane: A growth engine fuelled with ads The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue
April 11, 2018 Rewarded More rewarded ad conversions lead to higher user engagement, retention and spend Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results
March 16, 2018 Reaching Out Google Play reveals a slew of new mobile game advertising features Rewarded video, playables and open bidding heading to Google Play and the company's services
March 14, 2018 Rewarded Video Ad Growth Tapjoy ad platform reaches 620 million monthly active users Rewarded video ad views grow 150 per cent year-over-year
January 12, 2018 Facebook Ad Survey 57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game Facebook surveys 6,000 mobile gamers to find out their likes and dislikes
November 16, 2017 'tis The Season 57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season Tapjoy explores the modern mobile gamer and their views on marketing during the holidays
October 26, 2017 Pgc Interview Futureplay on the lucrative potential of view-to-play games CEO Jami Laes discusses how rewarded video ads can improve monetisation
October 19, 2017 About Time Monetisation comes to Instant Games on Facebook Messenger Tests begin for interstitial and rewarded video ads
October 19, 2017 Interactive End Cards Tapjoy launches Interactive End Cards for its rewarded video ads War for the Planet of the Apes saw a 4% CTR using the end cards
August 3, 2017 Rewarding Partnership Zynga makes Unity exclusive rewarded advertising partner To be integrated into all publisher's games that already use rewarded ads
July 21, 2017 Tapjoy Audience Reach Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers Seriously, Jam City, Sega, Zeptolab and more now making use of the platform
June 28, 2017 View The Future View-to-play pioneer Futureplay Games looking beyond clickers to match-3 and more Soft-launching two new games soon
June 28, 2017 Opt In Facebook Audience Network introduces rewarded video ads for mobile games Playrix reports 80% CPM increase
June 22, 2017 Play With Me IronSource opens up entire suite of interactive ads to all clients Performing 400% better in some cases
June 19, 2017 Rewards For All Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch F2P park builder crosses seven million downloads
June 13, 2017 Tapjoy Ad Preferences 79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads Tapjoy asks gamers what ads they like to see
May 16, 2017 Give And Take Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy Tapjoy digs deep into retention and rewards
May 4, 2017 Extending A Bridge Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads Shows promising results in preliminary tests
March 9, 2017 Going Turbo "We're still learning": Dumpling Design on revamping its first game as Dashy Crashy Turbo Travis Ryan talks feature creep, experimental monetisation and getting Apple's attention
March 2, 2017 Ironsource Admob IronSource expands partnership with Google AdMob to gain access to more rewarded video ads Reward players when they earn you money
March 1, 2017 Admob Improvements Google brings playable ads and auto-flipping video ads to AdMob Opens up video inventory by adding AdWords video ads
February 23, 2017 Appsflyer Performance Index Facebook remains the top driver of game installs on Android and iOS AppsFlyer digs into the best advertisers of H2 2016
February 2, 2017 Brains And Brands What advertisers can learn from Magmic’s neuroscience study into player habits Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
January 25, 2017 Fyber Line Partnership LINE adds rewarded video ads to messaging app through Fyber partnership Watch a video, earn some coins
January 16, 2017 Nothing To Fear Addressing common fears about rewarded video ad monetisation Appnext's Ari Last on usual concerns about rewarded video
January 12, 2017 Non-gaming Demand Rewarded videos: Not only a games’ game Why non-competing app advertisers should become a default choice to game publishers
January 10, 2017 Serving Ads Gameloft’s mobile ad network partners with AerServ for rewarded video ads "We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
December 14, 2016 On The Up How Fortafy Games boosted Color Switch's ad revenue by 35% Co-founder Zeb Jaffer on monetising the viral hit
December 1, 2016 Indie Mavens How useful are ads for indies in their free-to-play games? Our Indie Mavens weigh in
November 18, 2016 Driving Installs Meta games yield best ROI for cross-selling promotions in mobile games Rewarded video also remains a highly effective tactic
November 10, 2016 Deltadna Ad Survey Mobile developers are becoming more cautious about showing too many ads in game DeltaDNA says interstitial ads are much less popular too