Solitaire's Secret Sauce
Tag: Ads
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Company Profile
Company Spotlight: BIGO Ads
Find out more about the deep learning-based advertising platform which has helped over 50,000 clients scale their user base and maximise their ad revenue
Capturing Audiences
Why people click: The power of creative hooks
Supersonic creative lead Giacomo Maragliulo details how mobile game creatives make players click
Ai-powered Games
Activision promoting Guitar Hero, Call of Duty and Crash Bandicoot mobile games that don't exist
The publisher’s survey stated the titles are not real “but could be some day!’’
Levelplay X Bigo Ads: Win-win
BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers
Global Demand Meets Massive Traffic: A Win-Win for Developers and Advertisers
Ad Appeal
Unity: Global rewarded ad engagement rose by 3.2% in 2023
Unity’s Mobile Growth and Monetisation Report 2024 finds 38.1% of users will watch ads when out of resources
Partnership Power
Anzu and dentsu partner to advance intrinsic in-game advertising with "contextually relevant campaigns"
Ads will be deliverable to specific audiences based on behaviour and interests
Week That Was
Week in Views - Pre-reg record breakers, Apple's endless upgrades and out-of-order ads
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Android Ads
Ad revenue has "seen better years" on iOS, but some ad formats still pack a punch
A new ad monetisation report reveals that Android now leads in mobile game ad revenue, with rewarded ads out on top
Retention Vs Revenue
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
Ambitious Ads
Eric Futoran talks balancing player experience, sustainability, and monetisation
Embrace CEO and former Scopely co-founder discusses player engagement, ad engagement, and game mechanics with Half Moon Studios CEO Pieter Kooyman
Pgc London
Pocket Gamer Connects London 2024: The Ad Insights track sponsored by Verve Group
In-game ads remain central to many studios' monetisation strategy - join us on January 23rd to discover the latest trends and advice
Next For Netflix
Netflix considers new monetisation tactics for gaming arm
With so small a fraction of Netflix subscribers playing its games, the streaming giant reportedly looks to make more money from its efforts
Bringing Bitcoin
AdInMo’s ZBD partnership will pay players Bitcoin in exchange for ad views
The partnership marks a first for their Rewarded InGamePlay and is available to community members now
Monetisation
Monetisation masterclass: How to max out ad performance in mobile RPGs
Nexter's head of business development and ad monetisation Anton Kvashnevskiy shares his monetisation strategies and ad placement tips
It's Not Me - It's You
Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello
Unity's competitors side with developers in asking Unity to rethink their policy
Google Updates
Apocalypse postponed: Google is delaying its bidding deadline
Božo Janković goes in deep on Google’s latest move regarding real time bidding auctions for apps
Eyes Open
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
Ai Ads
Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI
Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’