Week In Views
Tag: Privacy
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
On The Leash
The heavy hand of regulation
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New Partnerships
Entrust partners with PlaySafe ID to combat cheaters and boost player safety
The move supports upcoming UK rules that require stronger online child protection
Child Safety
Texas passes child safety law requiring age checks on app stores
Law is effective from January 1st
French Fine
Apple hit with $162m fine over ATT in France
The Autorité de la concurrence has taken issue with Apple’s disproportionate implementation rather than its objective "at its core"
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
French Fine
France readies Apple ATT antitrust fine and ban
A decision is expected to be reached this month, potentially leading to the privacy policy's first regulatory veto
Pgc London 2025
PGC panel talks privacy, first-party data and avoiding a "last minute scramble"
PGC London panellists discuss privacy changes, the Digital Markets Act, ATT and the value of first-party data
Trends And Predictions
Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big
From HTML5 games and alternative stores we hear some of 2025’s potential big trends
Burning Out
Are developers burnt out on mobile?
Start-ups eye a new future for mobile games
Apps And Att
Fewer than 19% of mobile games receive ATT consent as game CPIs rise 6% on Apple
Mobile game CPIs increased on Apple during Q2 2024 while becoming cheaper on Android
Mobile Marketing
Why attribution and marketing mix modelling aren't delivering results for games marketers
Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns
Privacy Protection
IGDA argues to Supreme Court that trademark address requirements open up devs to potential harassment
Laws around trademark applicants require registrants to provide their home address
Boosting Revenue
How user consent for personalised ads can significantly increase your Android revenue
GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
Taking A Bite
US files lawsuit against Apple’s "monopoly power to extract more money from consumers"
It's happened… Apple is accused of driving up prices, withholding information from developers and more
Dmarmageddon Asteroid Incoming
DMArmageddon? It doesn’t have to be the end of the world
The EU Digital Markets Act will significantly impact the games market. Usercentrics reveals why game creators will have to get serious about user consent
Data Decisions
Apple’s privacy push continues with big implications come "Spring 2024"
Developers must be ready for Apple’s privacy manifest requirements and third-part SDK policy changes
Ads Ahead
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024
A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
Acquisition
InMobi acquires consent management platform Quantcast Choice
The acquisition comes amid a growing push for stricter privacy regulations worldwide
Privacy
Apple enters the ATT endgame as its quest for privacy enters its final battle
Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024
Appsflyer Report
Global app install ad spend projected to hit $94.9 billion in 2025
The total represents a rise of 20% from the current figure
Data
ATT opt-in rates for gaming climb to 37% as users grow more data savvy
Adjust data shows acceptance is becoming more widespread thanks to user knowledge and publisher communication
Privacy
Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting"
The new manifests will deliver information to developers of what their SDK’s gather and why
Reports
GameRefinery says the best time to push ATT notifications is the first 6-30 seconds
Latest research shows this is the most popular, and most effective
Data Deluge
Surfshark analyses data acquisition by top mobile games, from knowing your location to reading your texts
More than 500 apps were analysed in the full study
Interview
AppsFlyer’s Adam Smart on why cross-platform is the future
AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
Fraudulent Ads
As Apple prepares to open up, they remind us of what's waiting to get onto iOS
Apple rejected 1.7 million unsecure apps and prevented over $2 billion in fraudulent transactions last year
Ios 17 Incoming
Will Apple’s iOS sideloading be a Europe exclusive?
Could major regional differences be coming in iOS 17?
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Report
9 out of 10 mobile titles not compliant with privacy regulations
90% of 269 titles ignored user privacy in some form
Children In Gaming
Almost a quarter of children’s games in the UK violate the ICO’s age appropriate design code
The Children’s Code sets out standards which companies must follow in order to stick to data protection law
Tiktok In Trouble
TikTok faces fresh regulatory challenges in the EU and Canada
The European Commission has banned employees from using TikTok, while Canada has launched an investigation into the platform
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
Hires
Ogury appoints new CEO Geoffroy Martin
Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023
An Epic Fine
Epic Games responds to FTC fine
The company was recently fined over half a billion dollars due to privacy concerns and unintentional payments
Privacy In Gaming
King takes a new approach to privacy notices in its new update
The new creative approach aims to tackle the issue of uninformed users
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Gdpr Regulations
EU apps are routinely failing to comply with GDPR regulations
Usercentrics finds that 90% of apps studied were found to be non-compliant, including 100% of gambling apps
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Children's Code
One year on - how is the gaming industry dealing with the Children's code?
Companies are uncertain about age verification standards
Security Detail
“Security is a challenging skillset, and scarce”: Steeve Huin of Denuvo talks mobile and metaverse hacking
We interview the COO of Video Games at Irdeto about the latest battle in the war on piracy, hacking and cheating
Privacy And Partnerships
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
Policy Vs. Profit
Google’s new ad policy could be bad news for hypercasual games
Indie developers might find user acquisition and monetisation hit hard on September 1st
The Cost Of Privacy
Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich
“As much to blame for a recession as inflation”
Merger News
Unity and ironSource announce merger
The companies will collaborate on a new platform that will embed Unity tools with monetisation indicators during games creation