Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
Company Profile
FunPlus
Website
www.funplus.com
About
FunPlus is a popular social networking and mobile gaming company that creates fun games and builds communities across multiple online and mobile platforms.
Related People
Keeley Boess
PR and Partner Manager
Chris Petrovic
Head of Business
Leon Zhou
Director of product
Josh Burns
Senior Director of Business Development for North America
Dan Fiden
Chief Strategy Office
Andy Zhong
CEO
Martha Masachs
Head Of Growth
Enric Cabestany
VP Publishing (Europe & LATAM)
Michael Tong
Chief Strategy Officer
+6 more
Accolades
Articles featuring FunPlus
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Pgc Barcelona
FunPlus’ Guillaume Colomb talks narrative, theme and how to "feed the brain"
Colomb spoke at PGC Barcelona 2025, revealing insights into three key elements of a deep game experience
New Offerings
FunPlus launches new cross-platform publishing label Kingsglory with debut game Aniimo
The title is set to launch in 2026 for Xbox Series X|S, PC and mobile
Fireside Chats @ Pgcsf25
Expertise, experience and insight - Seven fabulous fireside chats from PGC London 2025
At PGC London 2025 HyprMX sat down with the speakers, business leaders and pioneers who are changing the future of mobile games. Here are seven of the very best
Global Trends
Global Trends: FunPlus CBO Chris Petrovic talks IP, AI's potential and going cross-platform
We catch up with industry leaders to get their insights on the state of play in the games sector
New Offerings
FunPlus opens Lisbon studio to take its IP to film, TV and comics
Developer aims to create more than 50 jobs over the next three years at its new branch
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Forward The Foundation
FunPlus doubles down on licensed IP as it soft-launches Foundation: Galactic Frontier and DC: Dark Legion
Soft launch coincides with release of DC: Dark Legion
Five New Games
New release roundup: The best new mobile games from pirate pals to wrestling rivals
We highlight five new games that have broken cover and are all set to do big business
Hot Five
Hot Five: Web3 tactics gaming, FunPlus’ latest soft launch and a bunch of new investments
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Q&a
Chris Petrovic, CBO at FunPlus talks new soft launch, Sea of Conquest
Sea of Conquest is AAA strategy on mobile from the creators of State of Survival and Guns of Glory
Employee Exit
FunPlus subsidiary Imagendary Studios left with "skeleton crew" after major layoffs
The studio was acquired by FunPlus in 2021 and has yet to reveal a game
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Jobs News
August's Mobile Movers and Shakers: Damian Burns leaves Twitch plus new hires for Epic Games, FunPlus, Newzoo and more
August has already seen some significant moves by some of the industry's biggest company's - here's the highlights from the last week
Job News
FunPlus appoints industry veteran Alexandre Amancio to leadership role
Amancio joins the team as SVP and head of world building and IP Strategy
Anniversary Arrival
King of Avalon surpasses 100 million installs in time for seventh anniversary
FunPlus’ strategy MMO reaches seventh anniversary with celebrations underway
Tune Into Connected Tv
Get connected: How to leverage connected TV for growth - webinar
What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.
Green Gaming
FunPlus joins 2023 Green Game Jam
The game maker is launching an environmental awareness campaign in State of Survival
Legal
FunPlus face another lawsuit for misleading advertising in King of Avalon
The latest suit is being filed by same firm as the previous suit
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 8
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey takes in Zürich and Munich and heads to the Baltics
New Directions
FunPlus Barcelona studio to focus on hybrid-casual games
The company’s newest studio is departing from its roots
Track Rundown
Explore how we can improve the games industry culture at Pocket Gamer Connects London
Enjoy an exclusive look at the upcoming themes and content tracks of our upcoming event, with today’s spotlight being games industry culture
Company Vs. Consumer
FunPlus and KingsGroup face class action lawsuit for misleading prices
The suit alleges that State of Survival falsely advertises discounted items
Expansion In Barcelona
FunPlus expands its reach in Barcelona
The new development studio is intended to strengthen the company's commitment to the city
New Hire
FunPlus hires Jacob Krüger as the new user acquisition director
Krüger will be joining the Barcelona office to help lead the companies user acquisition strategy
Partnership
XPLA announce partnership with Xterio
XPLA are hoping to be the leading blockchain for gamers and this partnership is the next step toward that goal
Interview
Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future"
We spoke to the FunPlus CBO about the history of the mobile gaming sector - and it's future
Happy Anniversary
State of Survival celebrates third anniversary, passes download milestone
The game has passed a milestone 150 million downloads
Series A
Xterio game publisher and developer raises $40M for mobile Web3 games
Xterio has raised over $40M in a round of Series A funding including investors such as Animoca Brands and FunPlus.
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
New Hire
Ex-Crystal Dynamics lead Michael Brinker joins Imagendary Studios
Brinker has been appointed Game Design Director
Congratulations!
King of Avalon celebrates sixth anniversary
Frost & Flame expansion helps drive $10 million revenue for FunPlus in the last 30 days
A Desire To Distribute
King of Avalon launches on alternative app stores with Flexion
The third FunPlus title to be published by Flexion
Zombie-punching Action
FunPlus and UFC partner up on State of Survival
MMA is coming to the popular mobile game
Alternative App Store Agreement
Flexion to publish FunPlus’ King of Avalon on alternative app stores
Releasing on Huawei App Gallery and Samsung Galaxy App Store Q2 2022
Ip Expansion
FunPlus hires Josh Burns spearhead IP partnerships
DigitalDevConnect founder and 6Waves co-founder joins the team
Bringing Bloom
Orlando Bloom joins King of Avalon as a limited-time playable character
Orlando the Nightshard enters medieval Europe
Making Of
Making Call of Antia stand out from the crowd
The Match 3 RPG genre is popular and well populated. FunPlus' Leon Zhou talks to PocketGamer.biz about differentiating yourself from the crowd
For The Future
FunPlus and Creative Art Works launch second character design apprenticeship
Targeting "underserved" NYC teenagers and young adults
2021 In Review
FunPlus' Chief Business Officer Chris Petrovic on the fallout of IDFA and the Web3 movement
FunPlus' CBO on 2021's challenges and opportunity
Appointed For User Acquisition
FunPlus appoints Alba Rodríguez Embid as Director of Growth
Emphasis on Western user acquisition
The Joker Joins In
FunPlus and Warner Bros. bring The Joker to State of Survival
Follows the title's successful The Walking Dead collaboration
4x Success
US annual spend on mobile strategy games rises 24%, surpassing $4 billion
4X subcategory dominates the space
Job News
Frauke Grabow joins FunPlus as Europe’s Head of HR
FunPlus continues to hire top talent
Prosperous Partnership
State of Survival gains 20 million new players from The Walking Dead partnership
Brought the zombie survival mobile title to over 100 million
Good Fit
FunPlus appoints Ben Cousins as head of European studio operations
Bringing two decades of free-to-play and games-as-a-service experience
Still Surviving
State of Survival passes 100 million downloads
FunPlus' game two years on
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Funplus Likes This
Facebook Gaming director Bob Slinn joins FunPlus as VP of business development
Fifth management signing in recent months
New Strategy
FunPlus appoints former NetEase director Michael Tong as chief strategy officer
"Tong will elevate our company’s strategic vision..."