Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Company Profile
AppLovin
Website
www.applovin.com/
About
AppLovin is a mobile app technology platform with team members around the world.
Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.
Related People
Kellie Knight
Senior Developer
David White
Senior manager, business development
Alice Guillaume
Senior Director of Marketing Operations
Mark Rosner
CPO
Cyril Caël
Senior Manager
Adam Foroughi
CEO
Sarah Lafferty
Business Development Manager
Tony Deane
Manager for Business Development
Daniel Tchernahovsky
VP of Global Business Development
Keith Kawahata
Head of Games
Johannes Heinze
Managing Director EMEA
+8 more
Accolades
Articles featuring AppLovin
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Revenue Rise
AppLovin revenue rises 68% to $1.4bn in Q3 2025
The company sold off its games division in Q2 as its ads business continues to grow
Closure Announcement
AppLovin shuts down Array software amid allegations of unauthorised app installs
The company said the product was discontinued last quarter due to poor economic viability
Podcast | Episode 68
The Top 50 Mobile Game Makers revealed, and crisis in the EU's games industry | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 68...
Investigations
SEC launches investigation into AppLovin’s data collection practices
The probe focuses on claims that AppLovin breached partner agreements to deliver targeted ads
Applovin Axon
AppLovin rebrands consumer-facing ads offering to Axon
The app tech company has been expanding into web and e-commerce, moving away from its apps business
Company Growth
AppLovin shares jump as it joins S&P 500
Move comes as the ads firm's share price surges
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 63
The Esports World Cup unpacked and lightning strikes twice for Supercell | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 63...
Week In Views
AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Money Makers
How much direct-to-consumer revenue are mobile games publishers making?
All the major mobile games companies are talking about it. And the results are in
Fighting Talk
AppLovin brushes off Unity Vector challenge to ads business
"Our market penetration inside gaming is really large at this point. It's materially higher than 70%"
Financials
AppLovin revenue surges 77% to $1.3bn in Q2
Net income rises by 164% Y/Y to $820 million
Acqusitions
Tripledot completes $800m acquisition of AppLovin game studios
Following the acquisition, Tripledot now operates 12 studios, including the 10 acquired from AppLovin
Dismantled
Machine Zone reduced to minimal core team operating Game of War and Mobile Strike
Studio no longer has the capacity to work on new games
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 52
Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 52...
Major Acquisition
How Tripledot's AppLovin deal is positioning it as a major global force in mobile games
We speak with Tripledot CEO and co-founder Lior Shiff on the $800m acquisition of AppLovin’s games business
Earnings Report
AppLovin reports 40% revenue growth in Q1 2025 to reach $1.48bn
The ad tech firm's apps revenue declined by 14% to $325m
Proposed Merger
AppLovin proposes strategic merger with TikTok Global
The firm projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI
M&a
Tripledot to acquire AppLovin’s games business in transformative deal
Deal worth $400m in cash plus a 20% stake in Tripledot's common equity
Hot Five
Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 50
AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 50...
Job Losses
Machine Zone CEO out as AppLovin lays off 97 staff
Machine Zone CEO and design director out as ad tech firm makes another round of job cuts
Podcast | Episode 49
Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 49...
Trade Wars
Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil
Fallout from the emerging trade war hits the games industry
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Tiktok Lovin
AppLovin wants to partner with "undermonetised" TikTok globally
CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform
Bidding War
AppLovin confirms interest in acquiring TikTok
Ad tech firm exploring purchase of video-sharing app in all markets outside of China
Before A Ban
AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline
The social media app’s original ban in January 2025 was postponed to allow more time for a sale
Short Report
AppLovin shares dive 19% after latest short-seller report
Muddy Waters claims ad tech firm violates platforms' terms and conditions; AppLovin CEO says it's "easy to discredit a short report like this in minutes"
Hot Five
Hot Five: Goddess of Victory: Nikke hits $1bn, Pokémon Go spikes to 2025 high, and AppLovin's shock buyer
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 45
Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 45...
M&a
It was Tripledot?! What the UK studio's acquisition of AppLovin's games business means
The mystery buyer was revealed this week
M&a
Report: Tripledot to buy AppLovin’s games business
PocketGamer.biz has also heard the buyer is a London-based company
Hot Five
Hot Five: Pokémon wins legal battle, Playtika’s $450m "bolt-on" M&A, and Supercell unveils Boat Game
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Fresh Details
AppLovin selling games business to private company for $500m in cash and $400m in shares
Buyer has entered into a term sheet with AppLovin and aims to borrow up to $250m to fund the deal
Podcast | Episode 44
AppLovin vs. short-sellers | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 44...
Short Reports
AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink
Ad tech firm goes on the offensive after research companies make series of accusations against its business practices
Podcast | Episode 42
How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...
Hot Five
Hot Five: Unity’s latest layoffs, Supercell’s record $3bn year, and AppLovin’s plans to sell off apps business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ads Vs Apps
AppLovin to sell apps business for $900m as it focuses on ads
But ads firm didn't disclose which company would acquire its games portfolio
Speaker Spotlight
AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond
"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."
Podcast | Episode 38
Xbox and Adjust mishandle their PR and Supercell's culture revolution | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 38...
Public Spat
Singular CEO launches tirade against rival Adjust following layoffs
Eliashiv attacks rival follow new Adjust CEO's claims the MMP industry has "stagnated in recent years"
Hot Five
Hot Five: Monopoly Go’s 58% decline, Adjust lays off staff, but "seismic" Pokémon TCG Pocket could be the next Pokémon Go
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Executive Shuffle
Adjust names new CEO amid layoffs
Andrey Kazakov returns to the company to take the top role
Job Losses
AppLovin-owned Adjust lays off staff
Mobile app measurement firm was acquired in April 2021
Earnings Report
AppLovin's Q3 revenue hits $1.2 billion marking 39% year-over-year growth
Software platform revenue rose to $835 million a 66% increase year-over-year
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