Industry Insights
Marketing a new mobile game: Where should studios start?
Ilia Maltsev explains how studios can test new mobile games, assess early performance metrics and scale user acquisition without wasting their budget
Company Profile
AppQuantum
Website
appquantum.com/
About
AppQuantum is a mobile free-to-play game publisher that helps talented developers around the globe focus on making games they love. We publish their games and increase their revenue, so they can produce worldwide hits.
Related People
Oleg Alyautdinov
Game Designer
Yuriy Makhanov
Head of Player Experience
Stanislav Maruhlenko
Associate producer
Evgenii Dobrelia
Head of Creative and Production
Julia Kara
Game designer
Oleg Lomakov
Game Designer
Artem Sprygin
Head of UA
Igor Voronetskiy
Producer
Irina Feshchenko
Associate Producer
Vladimir Paklin
Marketing creatives producer
Iaroslav Kobozev
Head of marketing analytics
Oleg Nalimov
Producer
Evgeny Maurus
Founder
Anastasia Romakha
Publishing Producer
Victoria Beliaeva
Head of Business Development & PR
Ilia Maltsev
CMO
+13 more
Articles featuring AppQuantum
New Partnerships
AppQuantum partners with Skazka Games to scale midcore Tower Defense games
AppQuantum will provide publishing, UA, analytics, monetisation, and liveops support
Industry Insights
Deconstructing a $100m idle game: What 5 years of Gold & Goblins reveals about live ops and retention
Igor Voronetskiy, producer at AppQuantum, shares insights into the live ops and long-term systems behind Gold & Goblins
Industry Insights
Forecasting mobile game profitability: How publishers predict UA performance
Iaroslav Kobozev discusses how mobile studios predict long-term profitability from early user acquisition performance
Industry Insights
The link between product and marketing teams in a competitive market
Evgenii Dobrelia examines how closer collaboration between product and marketing teams is becoming critical in an increasingly competitive games market
Industry Insights
How the role of the marketing analyst is changing in the age of AI
Iaroslav Kobozev discusses how AI is reshaping the skills and workflows for marketing analysts
Industry Insights
Should developers look for long-term partnerships and what makes a studio worth backing?
Evgeny Maurus shares insights on the shifting mobile games market and what studios must do to stay competitive
Strategic Funding
How AppQuantum’s $10m fund looks to bet on ambitious indie studios with a long-term mindset
Evgeny Maurus talks to us about the latest fund from AppQuantum how how it want to approach building sustainable partnerships
Industry Insights
Why community management has become a core growth function in game development
AppQuantum’s Yuriy Makhanov on why nurturing player community from day one can make or break your game
Funding For Games
AppQuantum launches $10m strategic fund to back mobile game studios
The fund targets pre-seed and seed rounds with investments ranging from $250,000 to $1.5m
Industry Insights
The ins and outs of retention in an idle game with merge and puzzle elements
Oleg Nalimov shares on Gold & Goblins the genre-blending mechanics, monetisation and live updates that turned the game into a $60m success
Ad Creatives
Key insights for adapting ideas into high impact marketing creatives
AppQuantum’s Vladimir Paklin shares on building lasting creative success
Industry Insights
Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation
AppQuantum founder Evgeny Maurus provides deep insights into the company's journey and the lessons learned along the way
In-game Events
Maximising success through in-game events mastery
AppQuantum’s Oleg Nalimov shares tips on timing, duration and pauses to get the very best out of your in-game events
Industry Insight
How to start marketing games as a developer: choosing sources and budget
AppQuantum’s Artem Sprygin shares valuable marketing advice and how you can apply it to your own project
Metrics Boost
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
AppQuantum's Oleg Nalimov shares how new innovative offers were key to Gold & Goblins renewed success
In Depth
Game Analysis: Deconstructing Idle Bank Tycoon by Kolibri Games
AppQuantum’s Oleg Aliautdinov takes a deep dive into Idle Bank Tycoon. What does get right? What can be improved? And what you can learn from its secrets?
Invest To Win
AppQuantum’s Core is the King will invest up to $1M in selected hybridcasual mobile devs
Core is the King is their new programme to support developers making hybridcasual games
Feature
Game Analysis: The story of Eatventure Vs Cat Snack Bar
AppQuantum’s Anastasia Romakha and Anastasia Gushchina take a deep dive on the success of Lessmore's Eatventure and it's highest profile copycat
Profile
Company Spotlight: AppQuantum
Find out more about the mobile games publisher helping talented developers around the globe focus on making mobile games they love
Deconstruction
Under The Hood: Deconstructing SayGames Dreamdale
AppQuantum’s Stanislav Maruhlenko analyses Dreamdales core mechanics
Feature
Animal Restaurant: How to Earn $2,000,000 in IAPs with a Cute Mobile Game
Analysing Animal Restaurant's path to success with AppQuantum
Feature
Game Analysis: Taking a deep dive into the world of Frozen City
AppQuantum's Oleg Lomakov explores Frozen City to reveal what makes this hit app tick
Analysis
Game Analysis: Dragon Trail: Hunter World
What makes this classic MMORPG tick? The experts at AppQuantum take it apart
Investment Incline
AppQuantum’s new Business Acceleration Program offers casual and midcore developers up to $1 million investment
From a total pot of $10 million, with potential to expand
Roguelite
How innovation and iteration has transformed Survivor.io
AppQuantum break down the successes of the game.
The Park Is Open
How innovation is transforming Dinosaur Park - Jurassic Tycoon
Appquantum break down the successes of the game.
Competition
Publish Me! Festival announced by AppQuantum and WN Conference
Top three winners to receive publishing offers from AppQuantum
Deep Dive In Dislyte
How Dislyte took over half of the battler market in its first weeks of release
AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors
Live On Tv
Exclusive industry interviews from Pocket Gamer Connects London 2022
Hear from the industry leaders, professionals, and pioneers across the global mobile games market about the latest trends, case studies, best practice, and business opportunities
No Stopping Yet
AppQuantum surpasses 100 million downloads
Idle merge game Gold and Goblins is the most downloaded title
Testing The Waters
Gardenscapes dev Playrix invests in mobile games publisher AppQuantum
Marks the company’s first investment in an independent publisher
Pgc Digital #8
PGC Digital: IDFA effect on UA performance
Four industry pros explain the effects of changes in privacy and ways to adapt
The Facts
Why collaborating with a mobile games publisher is so painful, it's good for you
AppQuantum lay down some home truths