Strategic Move
Unity to shut down IronSource Ads Network and explore Supersonic sale as revenue beats guidance
The ironSource Ads Network will officially cease operations on April 30th 2026
Company Profile
IronSource
Website
www.ironsrc.com/
About
ironSource is the world leading platform for software discovery, distribution and delivery across platforms and devices.
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Dan Greenberg
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Anna Popereko
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Yevgeny Peres
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Nimrod Zuta
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Sandra Schneider
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+9 more
Accolades
Articles featuring IronSource
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Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Executive Exit
Unity restructure sees six ironSource co-founders step down
New CEO Jim Whitehurst clears the decks with key ironSource figures moving to non-executive roles while Tomer Bar-Zeev will continue to serve on the Board of Directors
Runtime Rumour
AppLovin may make a second attempt at buying Unity, rumours suggest
Unity’s Runtime Fee backlash has led to a 40% drop in shares
Feature
Unity's Anna Popereko on rewarded video tips for meta match-3 games
The game design consultant shares how to best implement video rewards for players
Layoffs
600 jobs go as Unity completes their largest round of layoffs yet
The company is making an effort to “streamline” operations
Expert Analysis
ironSource's Anna Popereko: Seven ways to increase revenue from merge games
The game design consultant explains how to capitalise on one of mobile gaming's hottest genre trends
Drake Star Report
The top ten gaming industry deals of 2022
We break down the biggest acquisitions of 2022, as reported by Drake Star
Unity Layoffs
Unity axes 284 staff and shelves projects post ironSource merger
John Riccitiello announces the firm's second round of layoffs in under a year as their merger settles in
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
2022 Highlights
BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger
AppLovin’s attempt the scupper a planned acquisition turned it into one of 2022's biggest mobile news stories
Analysis
The method in the madness - how to make a successful gate runner game
Market Research Expert at ironSource, Uri Ron, takes a look at the changing nature of Runner Games and their latest incarnation, Gate Runners
Two Become One
Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal
The merger was first announced in July
Drake Star Report
Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars
Over 300 deals were made from July to September, Embracer Group led the pack with eight acquisitions
Drake Star Report
2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts
Drake Star analyses the gaming markets in its Global Gaming Industry Report
Big Prizes
ironSource Supersonic bring back Superstars contest
The world’s biggest hyper-casual contest has a $2 million top prize
Battle Of The Brands
AppLovin decides against another Unity acquisition bid
The company will focus on enhancing its existing services
Unity And Ironsource
Unity announce date for stockholders vote on ironSource merger
The vote will take place on October 7th, but neither company is likely to reject the merger
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Ironsource Report
Generation X make more in-app purchases than any other group
ironSource delve into app monetisation and discovery
Hot Five
Hot Five: September 5th. The biggest stories from the last seven days, in a bite-sized digest
The HOTTEST stories on PocketGamer.biz in the last week
Battle Of The Brands
Unity and ironSource’s merger moves ahead
The companies have moved closer to finalising the deal – and leaving AppLovin out in the cold
Hot Five
Hot Five: August 22nd. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Battle Of The Brands
The financial sector weighs in on the Unity, AppLovin and ironSource battle
Various bankers and financiers offer their thoughts on the evolving story
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Battle Of The Brands
Is the AppLovin, Unity, and ironSource story really over?
Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
The Battle Royale Ends
Unity rejects AppLovin acquisition and reaffirms its commitment to ironSource merger
The company’s board of directors have decided Applovin’s offer isn’t in the company’s best interests
Bold New Moves
Unity attracts major, local investors as it expands into the Chinese market
The move has attracted investments from some of the country’s tech giants
Hot Five
Hot Five: August 15th. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Expert Opinion
Should Unity join AppLovin, buy IronSource or just stay as they are? The mobile industry weighs in!
The move could supercharge the new company’s earning potential, at the risk of creating a monopoly
Quarterly Finances
Unity announce 9% revenue growth, but lower annual guidance in Q2 results - no comment on Applovin deal
This call should be of considerable interest due to AppLovin's acquisition plans
An Acquisition Battle Royale
AppLovin offers to acquire Unity for $17.5 billion
The acquisition threatens to unravel the Unity IronSource merger
Contests Galore
Supersonic Superstars 2022 winners announced as ironSource’s SuperSonic SuperSummer begins
Tall Man Run and Move Animals win first and second prize
Riccitiello Apologises
Unity's John Riccitiello apologies for calling some devs "fucking idiots"
"To our friends in the Unity community, I owe you this"
Mobile Mavens
How much do Unity and ironSource need each other?
Tenjin, LifeStreet, Metanomic, Mintegral, and Frameplay discuss the recently announced Unity and ironSource merger, and how it differs from the influx of high-profile acqusitions in Q1 2022
Unity X Ironsource
John Riccitiello: devs who shun monetisation are "pure, brilliant" and "fucking idiots"
Unity's John Riccitiello and Marc Whitten discuss the merger with ironSource, demystifying monetisation and feedback, and bullishness towards the mobile market
Merger News
Unity and ironSource announce merger
The companies will collaborate on a new platform that will embed Unity tools with monetisation indicators during games creation
Supersonic Speed
Supersonic Studios’ Danielle Cohen Reich promoted to VP of gaming at ironSource
Reich has spent 5.5 years with ironSource and subsidiaries
Long-life Hypercasual
Beating the myth of hypercasual: creating long-term retention and success
Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives
Platform And Publisher Partnership
ironSource extends advertising app partnership with Tilting Point
LevelPlay tool used across more than 95 per cent of Tilting Point apps
The Never-ending Search
ironSource launches Luna Search Ads to tackle App Store ad campaigns
Allows marketers to streamline and automate ad campaign creation
Grab 'em
ironSource: Creative is critical to every element of your mobile games business
ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
Productising Publishing Process
ironSource surpasses two billion downloads across 50 published games
Two years since the launch of publishing solution Supersonic
Lovely Luna
IronSource launches app marketing platform Luna
Combines capabilities of subsidiaries Bidalgo and Luna Labs
Dynamic Segmentation
IronSource launches new feature to change ad strategy in real-time
Claims will improve user engagement and maximise revenues
Well Sourced
IronSource revenue rises 67% to $553 million
Projects up to $820 million in revenue for 2022 fiscal year
Supersonic
IronSource launches 3rd Supersonic Superstars hypercasual contest
$2 million for developers that cross 8 million downloads on US App Store
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource