User Acquisition
Your checklist for commercial success starts with knowing your game profile
MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
Company Profile
Nexon
Website
www.nexonm.com
About
A pioneer in the world of interactive entertainment software, Nexon Mobile introduced the world to the first graphic MMORPG, The Kingdom of the Winds, back in 1995.
Related People
Kieran Kyunghoon Park
Corporate Investment Division
Owen Mahoney
CEO
Lee WooChang
Team Manager, UA Department
Kim Jung-ju
Founder
Dennis Bernardo
Producer
Min Kim
+3 more
Accolades
Articles featuring Nexon
Downloads
Nexon’s empire-builder DomiNations hits 50 million downloads
Mobile strategy hits the major milestone just in time for its fourth anniversary
Acquisition Battle
Nexon shortlists five bidders including Kakao and Tencent
Formal bidding process starts in early April
Interview
MapleStory M director on the challenges of bringing a 15-year-old MMORPG to mobile
Nexon's mobile MMO helped drive the Japanese publisher to one of its strongest years yet
Bidding Battle
Report: EA, Amazon and Comcast all submit acquisition bids for publisher Nexon
New challengers join a growing collection of suitors
Nexon-marble
Netmarble on Nexon acquisition: "With some leverage we could do the funding ourselves"
Been execs remain coy on exactly how a deal might be structured
The Saga Continues
Tencent joins Netmarble consortium in bid for Nexon
Deal could be made official as soon as February 21st
Maple
Maplestory M’s massive success is only part of Nexon’s record-setting financial results
Nexon’s highest full-year performance across both PC and Mobile made FY2018 one of the publisher’s strongest years to date
China Vs South Korea
South Korea’s Kakao considers $9bn Nexon bid
Potentially one of the companies biggest acquisitions
Nex-marble
Netmarble forming consortium to acquire Nexon
Serious contender for $9bn-valued publisher
Speaker Spotlight
Speaker Spotlight: Nexon's Drew Boortz on the past and future of the games industry
"New mobile games will trend towards two distinct product groups; hyper-casual games and deep, almost PC-like interactive games"
Say What?
Report: Nexon put up for sale as founder and controlling stakeholder exits
Total 98.64 per cent stake owned by Kim Jung-ju up for grabs, it seems
New Digs
Nexon swaps up US offices in California to reflect company culture
New Hawaii Street HQ is two floors and 49,307 square feet
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
Not Too Shabby
Nexon’s MapleStory M hits five million downloads globally in two weeks
The side-scrolling adventure game originally hit three million within its first week
Downloads Story
MapleStory M racks up three million in one week after global launch and is a US top 100 grosser
A top grossing game in 29 countries including the US
Tree Time
Side-scrolling MMORPG MapleStory M launches worldwide
Nexon celebrates the mobile edition’s launch with a fortnight of in-game rewards
Nation Of Domination
DomiNations hits $150 million mark in time for third anniversary
The strategy game has also racked up more than 37 million downloads
Closed
Nexon removes LEGO Quest and Collect from iOS and Google Play stores
The title had been in soft launch since June 7th 2017
Nexon Financials Q4 Fy17
Nexon's Pixelberry acquisition provides immediate boost to US revenues
Some growth in Korea too thanks to old games
Nexon America Layoffs
Nexon America hit with layoffs amid company restructuring to streamline operations
Reportedly up to one-fifth of the company's staff affected
Iap Inspector
How does Battlejack monetise?
IAPs from the players' perspective
Nexon Shakeup
Nexon Korea CEO Jiwon Park promoted to global COO of Nexon
VP of business Junghun Lee nominated to take over as CEO
Studio Merger
Nexon merges development studios Ndoors and Nexon Red
Studios to collaborate on game development
Blitzing
Nexon soft-launches card-based PvP game MapleStory Blitz
Takes the themes of the MMO and uses them for another purpose
Nexon Financials Q3 Fy17
FIFA Online 3 M and Dark Avenger 3 boost Nexon's revenues to $532.9 million
Dynasty Warriors Unleashed and DomiNations continue to grow
Good Choice
Nexon acquires Choices mobile games developer Pixelberry Studios
Choices to be localised for new countries
Best Of 2017
Top 50 Mobile Game Developers of 2017
The movers, shakers and moneymakers
Nexon Financials Q2 Fy17
Nexon revenues grow to $431.7 million due to continued success of Heroes of Incredible Tales
Dynasty Warriors Unleashed finds a home in Southeast Asia
Publishing Deal
Finnish dev Grand Cru signs publishing deal with Nexon for new game Battlejack
Title based on popular card game blackjack
Southeast Asian Intent
Nexon completes iDCC acquisition to establish Nexon Thailand
Builds upon 49% stake and established Southeast Asian presence
Lu Bu Approved
Dynasty Warriors: Unleashed surpasses six million downloads
Players spending an average of 72 minutes a day in-game
Nexon Financials
Nexon posts record revenues of $657 million in Q1 FY17
Mostly from one PC game
Project D
Nexon partners with South Korean developer Weredsoft to publish Project D globally
Promising console-quality RPG action on a small screen
You Fight Well
Nexon and Koei Tecmo's Dynasty Warriors Unleashed smashes 5 million downloads
Took just over a month to get there
Ready For Titanfall
Particle City ditches CCG for RTS in next mobile game Titanfall Assault
More likely to capture the series' "action-packed gameplay"
Tactical Victory
Why DomiNations’ $100 million LTV is as good as it gets
Deconstructing the ceiling of success
Live And Kicking
Two years on: Big Huge Games on the evolution of DomiNations
CEO Tim Train on the game's life so far
Dominating
DomiNations surpasses $100 million in revenues two years after first launching
Up there with MapleStory and Dungeon & Fighter as a key IP for Nexon
Korean Insight
82% of Korean games companies have annual sales of less than US $87,000
The top 10 Korean games companies: market insight from our partners at This Is Game
Unleashed
Nexon soft-launches potential big hitter Dynasty Warriors: Unleashed for mobile
Brawl with hundreds of enemies on your mobile
Partner Strategy
Toys-to-life developer PlayFusion enters strategic partnership with Nexon Korea
Nexon Korea is getting around a bit
Insert Coin
Retro style, modern medium: the making of Evil Factory
Lawrence Koh and Jaeho Hwang on updating the shmup for F2P
Nexon Investment
Nexon Korea makes strategic investment in Tree of Savior developer IMC Games
Helping developer on mobile adaptation of MMORPG
Financial Roundup
Snapshot of key mobile game company financials in 2017
Marking mobile gamings winners and losers
Nexon Financials Q4 Fy16
Nexon pinning hopes on strong 2017 launch line-up as sales and profits fall in 2016
Dynasty Warriors and Final Fantasy could be huge
Jobs In Games
Jobs in Games: Nexon's Devon Kim on how to get a job as an Engineering Lead
Nexon M's Head of Technology shares career insights
China To Japan
Nexon snaps up Japan publishing rights for Kunlun’s Elsword Mobile
RPG already a top grosser in China
Power Publishers
Publishing experts discuss the role of mobile game publishers in 2017
Sharing their thoughts
Global Power Panel
Mobile experts from around the world discuss global trends
Led by Appfluencer's William Heathershaw