Week In Views
Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Profile
Zynga
Website
www.zynga.com
About
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale.
Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.
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+30 more
Accolades
Articles featuring Zynga
Studio Closure
Zynga to shut down Torchlight 3 developer Echtra Games after four years
Echtra Games is listed as having 61 employees on its LinkedIn page
Milestone
Two Dots celebrates 11th anniversary with $11,000 tropical vacation sweepstakes
The grand prize is $11,000 for a dream vacation or personal paradise
Pgc Helsinki
Why Helsinki is the ultimate games hub and why you need to be at Pocket Gamer Connects Helsinki 2025
Tickets are now available for the two-day Pocket Gamer Connects Helsinki 2025 in October
Game Cancellation
Zynga's Star Wars: Hunters set to shut down less than a year after launch
The game faced a long development process with many delays before reaching global launch
Match-3 Maps
Zynga’s Game of Thrones: Legends is taking a Google Maps-powered twist with Dragon Egg Hunt event
The match-3 title has surpassed $14 million in gross player spending
Hot Five
Hot Five: Animal Crossing’s comeback, Balatro’s big milestone, and Infinity Nikki’s record launch
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Zynga sells Chartboost, Epic partners with Telefónica and Animal Crossing: Pocket Camp Complete hits $3M | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Sale Boost
Zynga sells Chartboost to LoopMe
Publisher had previously bought mobile ads and monetisation platform in a $250 million deal in 2021
Mobile Matters
Take-Two Interactive generated $1.35 billion in Q2, but it’s still stuck in the red
The company reported a loss of $365.5 million for the quarter
Barbie Merge Mystery
Rollic soft-launches Barbie Merge Mystery mobile game in the UK
The title, which features puzzle and decorate gameplay mechanics, sees players uncover the mystery of the pink fog covering the Barbie world
Layoff News
Zynga subsidiary NaturalMotion facing layoffs in the UK and US
NaturalMotion does not expect any service disruptions for players during the transition and will support affected employees
Copyright Case
IBM awarded $44.9 million in patent infringement lawsuit against Zynga
Patents have now expired and no changes to the publisher's titles will be required
Industry Spotlight
Developer Stories: Zynga’s Katie Ites on getting into games and working on Game of Thrones Legends
In our developer stories series, we highlight the talented team members currently working in the games industry
Jobs News
Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… There's new roles at FRVR, Raptor PR, Supercell, Krafton, Gadsme, Zynga, Xsolla, Netflix and more…
Best For The Brand
Game of Thrones: Legends is a "modest" success while Marvel Snap is IP adaptation done right
GameRefinery’s July review highlights a busy month for mobile games with winners and some surprise losers…
Mobile Games Awards
Monopoly GO! wins the prestigious Game of the Year award at the Mobile Games Awards 2024
With honourable mentions going to both Zynga’s Star Wars Hunters and Kuro Games’ Wuthering Waves
Winter Is Coming
Working with world class IP: How Zynga made Game of Thrones: Legends a hit
Executive vice president, Yaron Leyvand discusses the recent launch of Game of Thrones: Legends, working with big brands and that advertisement with Kit Harington
Rallying Revenue
Game of Thrones: Legends fires past $1 million with daily earnings rising fast
Zynga’s latest match-3 launch raked in $109,627 on August 4th
Week That Was
Scrapped games, big names, and the humans Vs AI war gets real | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: The best new mobile games from mathematical puzzlers to the return of Jon Snow
We highlight five new games that have broken cover and are all set to do big business
King In The North
Zynga calls in Kit Harrington for Game of Thrones: Legends launch
Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG
Stylish Celebration
Zynga and Socialpoint celebrate Two Dots’ 10th anniversary with a fresh visual overhaul
The enduring puzzler turns 10 and anniversary events include treasure hunts and two Birthday Flips
Winter Is Coming
Zynga’s Game of Thrones: Legends is open for pre-registrations with a July 25th release date
So soon after Star Wars: Hunters, Zynga is releasing another licenced game this summer
Hunting For No. 1
Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day
New arena shooter hit the top 100 top grossing chart in just one country on June 4th
Big News
Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 15
Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 15...
Week That Was
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
We highlight five new games that have broken cover and are all set to do big business
Out Now!
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Upon the games release, we get the inside story on the long awaited game from Zynga’s executive vice president Yaron Leyvand
Hunters Is Here
Zynga’s Star Wars: Hunters launches globally today after three years of delays
The intergalactic franchise’s latest video game lands across Earth for fans on Nintendo Switch and mobile
Gdc Highlights
What Epic's State of Unreal 2024 really means for mobile
Epic's Unreal Engine 5.4 reveal showed only the tip of the iceberg of what Epic are intending to pull off in the coming year
Big Brands
Mattel gets together with Zynga's Rollic for an all-new Barbie game on mobile
Some of gaming's biggest names get together for a "mass market" Barbie game on mobile that aims to deliver "best-in-class immersive entertainment"
Hypercasual Hero
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Take-Two subsidiary Zynga accounted for 51% of the holding company’s earnings in the latest quarter
Podcast
Zynga’s Yaron Leyvand on the secret to making a “forever franchise” | Podcast
In the final podcast of 2024 the PocketGamer.biz podcast team speak to Zynga's Yaron Leyvand about the company's incredible journey - from Farmville to forever franchises
Wordy Wonka
Chocs away! Word With Friends 2 lands Wonka movie multimedia promo
Zynga and Warner Bros. Pictures partner for cross-promotional campaigns
Peak Star
Peak Games explores match-3 genre with new title Star Match
Zynga-owned developer experiments further with match-3 mechanics
Making Of
Behind the scenes: The making of Zynga Socialpoint's Top Troops
Top Troops game lead Albert Fontova discusses the development of the game and its vital first few months post launch
Five New Games
New release roundup: The best new mobile games from 3D Zynga puzzles to Warhammer card battles
We highlight five new games that have broken cover and are all set to do big business
Take-two Financials
50% of Take-Two’s revenue came from mobile in the latest financial quarter
Mobile generated $646.2 million in the second quarter of the 2024 fiscal year
Seasonal Specials
Big games pull out all the stops for Halloween special events
What better time to put on a crowd-pleasing special than the unifying, international, scary spectacle that is Halloween? Here's how the big names are celebrating this year
Zynga Trial
Zynga emerges triumphant in patent trial
The trial concerned allegations of patent infringement levied by gambling technology company IGT
Making Of
Socialpoint's Akshay Bharadwaj on the making of Top Troops
Hybrid genres FTW! The team at Socialpoint shares how they built a fantasy RPG game with a blend of strategy, kingdom building and merge mechanics
Halloween Activations
Zynga kickstarts Halloween early with in-game events across 17 titles
The company is running its biggest ever campaign of activations to celebrate the season
Five Great Games
New release roundup: Our weekly pick of the best new mobile games
We highlight five new games that have broken cover and are all set to do big business
Socialpoint Strategy
Zynga’s Socialpoint launches merge RPG Top Troops today
The latest mobile game from Zynga and Socialpoint dials up the strategy with wide-ranging customisation options
Royal Match
Royal Match takes the puzzle throne from Candy Crush Saga
The title surpassed Candy Crush Saga in both revenue and downloads in July
Week That Was
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including the rebirth of a legend and the creation of a new genre
Winter Is Coming
Zynga announces Game of Thrones: Legends
The new game invites players to Westeros
Monopoly Money
The biggest gaming acquisitions of all time
From Activision Blizzard and Zynga to Bethesda and Playdemic