Mobile Marketing
Adjust launches Datascape to deliver faster KPIs and performance metrics
"A mobile app’s success in this dynamic industry depends on smart and fast decision-making"
Talk Around Town
Mobile games continue to dominate Twitter’s games chatter
Genshin Impact leads the way, followed by Wordle and Ensemble Stars
Brands And Blockchain
Reality Gaming Group and Mana Partners to bring blockchain to APAC brands
Following the demand increase for Web3 in the region
Gameoff
Amazon is shutting down mobile games capture platform GameOn
Service will end on June 18 2022
Anzu In Apac
Anzu and InMobi partnership brings 3D in-game ads to APAC region
Will utilise Anzu’s SDK
Blizzard To Amazon
Amazon hires former World of Warcraft designer to ramp up mobile games efforts
Former Blizzard designer Kurt Sparkuhl joins as lead games designer for mobile
Niantic Adds Nzxr
Niantic acquires New Zealand-based AR studio NZXR
Will become "integral part" of design and development teams for location-based AR titles
Mobile Games Awards 2022
Space Ape Games, inkle, Genshin Impact, Kwalee, and more celebrated at the Mobile Games Awards 2022
Space Ape’s Beatstar – Touch Your Music wins coveted Game of the Year, as we celebrate the mobile games industry with 23 categories
Gamification
Socios.com and Wave partner to bring mobile games to blockchain rewards platform
13 "bite-sized' sports games will come to the service in mid-April
Siege On The Go
Ubisoft unveils Rainbow Six Mobile for iOS and Android
Will bring the Rainbow Six Siege experience to mobile devices later this year
Based In Bavaria
fivefingergames announces turn-based blockchain game Knights of Cathena
Support coming from ComboStrike
Blooming
Superbloom raises $3 million to develop its first mobile game for women
"Women deserve games that are designed with their interests in mind."
Brought To The Board
iCandy Interactive appoints four new execs
New appointments come from subsidiaries Storms and Lemon Sky Studios
Indie Opportunities
Calling all indie developers from around the world – pitch your game to experts this spring
Don’t miss out on opportunities to get your game in front of experts this April and May
Meet The New Boss
Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow
As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising
Indian Investments
Nazara invests $2.5 million in Bitkraft Ventures
Aims to benefit from future partnerships, M&A, and co-investment opportunities
Pc Connects Interviews
Video interview: Data.ai on the rise and continuation of mobile spending
Data.ai's Karl Knights on consumer spending on mobile games during the pandemic and encouraging work flexibility
Grab 'em
ironSource: Creative is critical to every element of your mobile games business
ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
Expanding Execs
Kongregate appoints three executive team members to support blockchain operations
Max Murphy, Michelle Shaw, and Patrick Moran step into CTO, CBOO, and CPO respectively
Ceasing Operations
Wargaming pulls out of Russia and Belarus
World of Tanks operations will be overseen by Lesta Studio, which it is no longer affiliated with
Investing In India
Games24x7 raises $75 million in latest funding round
Valued at $2.5 billion
The Most Searched
Minecraft, Free Fire and Genshin Impact are the most searched for mobile games, says Mozillion
18 games reached one million or more average monthly searches from January 2021 to 2022
Most Read
Hot Five: Q1 2022 mobile games spending drops 7.1%, 'wrong' Wordle sees downloads soar, and Miniclip surpasses 4 billion downloads
The hottest news articles on PG.biz
Marketing Movement
InnoGames appoints Felix Janzen as chief marketing officer
Former CMO moves up to lead Modern Times Group’s games marketing efforts
Indian Investment
Bombay Play quadruples valuation in latest funding round
Raises $7 million in Series A, brings total funding to $9.5 million
Last Day
The highly anticipated Mobile Monetiser Summit is tomorrow – don’t forget to save your seat!
Make sure you register today for the half-day summit taking place in Central London tomorrow, it’s a prime opportunity to discover the latest trends and opportunities for monetisation
Last Chance
Last chance to buy your tickets to attend this year’s Mobile Games Awards!
The Mobile Games Awards are taking place in Central London tomorrow – this is your last chance to secure your place there!
Growing Gameplay
Casual games adding more features to beat competition, says GameRefinery
Renovation, construction, and minigames are popping up across the top 100 grossing casual titles
Sky High
Jenova Chen on Sky’s arduous seven-year development and monetising his way
Journey and Sky: Children of the Light creator opens up about being outpaced by the mobile playerbase, altruistic IAPs, and belief in the metaverse
Seed Round Secured
Former Riot Games founded Battlebound raises $4.8 million
First game will launch on PC and Mac, then coming to mobile
In The Blue Corner
Roblox voices support for Apple in Epic Games legal dispute
Metaverse platform states that the App Store provides "greater legitimacy" for users
Manga To Mobile
Naruto manga publisher Shueisha launches new games division
Shueisha Games to focus on all platforms, including mobile
Stifled Spending
Sensor Tower: Q1 2022 mobile games spending dropped 7.1% to $21 billion
Honor of Kings, PUBG Mobile, and Genshin Impact were the highest grossing games
Officially Cancelled
Update: No digital or in-person E3 to be held this year
Will return next year
Pg Connects Interviews
Video interview: MobileAction on true data insight to discover the latest mobile games trends
MobileAction's Taha Karsli on data insight informing monetisation and iteration best practice in mobile gaming's fast-paced environment
Fund Growth To Scale
Financing LTV in mobile gaming
Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently
Smith Retires
Women in Games founder David Smith retires from role
Founded the non-profit in 2009 to bring more women in the industry
Behind The Scenes
How to soft launch a game on mobile in 2022
Google Play business development manager Nimrod Levy walked through the various steps involved from internal testing to pre-registration
Converging With The Cloud
Utomik is bringing more than 1,000 games from PC to Android with cloud gaming
Scheduled for middle of this year
Marketing Melancholy
Tenjin: 39% of mobile devs have lost money due to IDFA changes
Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020
Productising Publishing Process
ironSource surpasses two billion downloads across 50 published games
Two years since the launch of publishing solution Supersonic
No Time To Waste
Today’s your last chance to save $275 on your Pocket Gamer Connects Seattle ticket
Don’t miss your chance to save big on your ticket to our first US conference happening May 9-10, the offer ends at midnight tonight!
Cashing In
Don’t underestimate the fundamental importance of game economy, urges King's Javier Barnes
King F2P specialist argues the "quite cryptic" principles of game economy are integral to ensuring the most of player engagement
Seufert's Stance
Eric Seufert: Apple makes money by giving you privacy
Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act
Combine And Continue
Flexion acquires influencer marketing agency Audiencly for $10.4 million
Will explore new revenue and UA opportunities in a wider market
Mobile Maintains
Ukie: UK mobile games generated $1.92 billion in 2021
Mobile games spending retains COVID-19 spending surge
Defi Payments
DeFi Kingdoms and Ramp partner to bring easier cryptocurrency payment options
Offering a "fast and secure" in-game crypto payments
Mobile First
Xsolla: Indian game developers should continue a mobile-first approach
Focus on porting games to console after mobile release
Unmissable Savings
Five reasons why you need to book your ticket to Pocket Gamer Connects Seattle today
Book your tickets to Pocket Gamer Connects Seattle today for peace of mind tomorrow. Our Early Bird offer ends at midnight tomorrow!
Finding Finances
Anzu raises $20 million to further expand in-game ads solutions
New investors in NBCUniversal and HTC