How can advertisers and marketers maintain the gains made during the COVID lockdowns?

Demand Side Platform

How can advertisers and marketers maintain the gains made during the COVID lockdowns?

LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP

King of Avalon launches on alternative app stores with Flexion

A Desire To Distribute

King of Avalon launches on alternative app stores with Flexion

The third FunPlus title to be published by Flexion

Don't miss out on your opportunity to connect with 400+ leading games companies today!

Don't miss out on your opportunity to connect with 400+ leading games companies today!

Pocket Gamer Connects Toronto goes live in just a few hours, and you still have time to join in on the action as a virtual attendee!

The first women-led web3 conference will take place in Paris next week

Metaverse Summit

The first women-led web3 conference will take place in Paris next week

Metaverse Summit is an upcoming international convention that will be centred around women's representation in web3 technology

Games industry must weather the recession, predicts Ampere Analysis

Passing The Peak

Games industry must weather the recession, predicts Ampere Analysis

Inflation and Russia’s invasion of Ukraine cited as causes of the fall

FunPlus and UFC partner up on State of Survival

Zombie-punching Action

FunPlus and UFC partner up on State of Survival

MMA is coming to the popular mobile game

Inside Studio E: Zynga's in-house advertising agency

Inside Studio E: Zynga's in-house advertising agency

Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity

Michael Lenz promoted to newly created CAO role at InnoGames

Rising Up The Ranks

Michael Lenz promoted to newly created CAO role at InnoGames

Responsibilities range from video ads to data science

MiHoyo sues Minmetals in business trust dispute

Mihoyo Vs Minmetals

MiHoyo sues Minmetals in business trust dispute

Minmetals trust firm has been separately sued by Lilith Games

Pollen VC:

Pollen VC: "User acquisition costs remain stubbornly high"

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Diablo Immortal earned $49 million in first month

Blazing A Trail To Success

Diablo Immortal earned $49 million in first month

The game earns over $1 million a day

We are 24 hours away from Pocket Gamer Connects Toronto kicking off! There’s still time to join us

Thank You For Attending

We are 24 hours away from Pocket Gamer Connects Toronto kicking off! There’s still time to join us

A big thank you to our incredible sponsors and partners, PG Connects Toronto wouldn’t be possible without your support!

Tencent expands with four new studios

TiMi J3 Studio has been split into smaller teams

Six parties in the Netherlands seek a new loot box ban

Gaming Or Gambling

Six parties in the Netherlands seek a new loot box ban

The motion claims loot boxes are a "form of gambling" that could disrupt families

Solsten: Keep your thinking

Solsten: Keep your thinking "human-centric" if you want Web3 to flourish

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Smaller European developers are given the spotlight in new App Store series

Spotlight From The Store

Smaller European developers are given the spotlight in new App Store series

Developers selected on the basis of growth potential and more

Niantic introduces social app Campfire

Niantic Wants You To Play Together

Niantic introduces social app Campfire

After the beta period, the app’s rollout begins in the coming days

Hot Five: layoffs at Unity, Niantic, and Adjust and AppLovin, 505 acquires D3, and Google's $90mil developer fund

Hot Five: layoffs at Unity, Niantic, and Adjust and AppLovin, 505 acquires D3, and Google's $90mil developer fund

The hottest news articles on PG.biz

Gameloft Toronto: Reaching new users is as important as retention and monetisation

Gameloft Toronto: Reaching new users is as important as retention and monetisation

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Alyssa Walles appointed IGDA Foundation executive director

Alyssa Walles appointed IGDA Foundation executive director

Taking on the role from interim executive director Sarah Spiers

Subset Games' Matthew Davis on bringing Into the Breach to mobile, and why Netflix was the right distributor

Into The Breach

Subset Games' Matthew Davis on bringing Into the Breach to mobile, and why Netflix was the right distributor

"The mobile market is in a weird place for 'premium' titles"

Google and app developers reach lawsuit agreement, with $90 million developer fund

$90 Million Fund

Google and app developers reach lawsuit agreement, with $90 million developer fund

"Vast majority" of US app developers eligible to receive money from fund

Research and Markets report finds China’s playerbase fell to 706 million in 2021

Turbulent Times

Research and Markets report finds China’s playerbase fell to 706 million in 2021

China Mobile Games 2022 report predicts mobile and PC games revenue will reach $55.23 billion in 2026

Learn everything you need to know to protect your games from security experts at Pocket Gamer Connects Toronto!

Learn everything you need to know to protect your games from security experts at Pocket Gamer Connects Toronto!

Join us in Toronto on July 6-7 for our first-ever Connects conference in this diverse, bustling city! You can enjoy 25% off your ticket with our limited time Canada Day flash sale.

Uma Musume Pretty Derby's South Korean release nets $2.3 million within 24 hours

Racing To Success

Uma Musume Pretty Derby's South Korean release nets $2.3 million within 24 hours

June 20 release tops the charts on App Store and Google Play

Twelve reasons you can’t afford to miss Pocket Gamer Connects Toronto next week!

Life-changing Opportunities

Twelve reasons you can’t afford to miss Pocket Gamer Connects Toronto next week!

Have you bought your ticket to next week's Toronto show yet? There's still time to take advantage of our limited time flash sale and save 25% off your ticket!

Google shares their secrets on how stability issues affect your app's success

Google shares their secrets on how stability issues affect your app's success

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Adjust and Applovin Lay off 12 per cent of workforce

Layoffs Continue

Adjust and Applovin Lay off 12 per cent of workforce

The announcement comes due to economic downturn

NetEase announces new independent director

NetEase announces new independent director

Grace Hui Tang has joined the company's board, as NetEase rearranges board committees

Supercell, Tilting Point, and Edgeworks among winners at Green Game Jam 2022

Gaming Gone Green

Supercell, Tilting Point, and Edgeworks among winners at Green Game Jam 2022

Hay Day, Terragenesis, and June's Journey among mobile titles celebrated

GameRefinery publishes mobile game market review for June 2022

June's Success Stories

GameRefinery publishes mobile game market review for June 2022

RPGs and minigame modes were some of the month’s highlights

Happy 15th birthday, iPhone

Only One Day Late

Happy 15th birthday, iPhone

PocketGamer.biz takes a look back at the earliest days of the quintessential mobile handset, following the anniversary of the iPhone’s first release

Learn how to survive and thrive as an indie developer from the experts at Pocket Gamer Connects Toronto!

Learn how to survive and thrive as an indie developer from the experts at Pocket Gamer Connects Toronto!

Join us in Toronto on July 6-7 for our first-ever Connects conference in this diverse, bustling city! You can enjoy 25% off your ticket with our limited time Canada Day flash sale.

Burnout: Six tips to keep you and your game story fresh over the long haul

The Write Stuff

Burnout: Six tips to keep you and your game story fresh over the long haul

How can writers and narrative designers maintain quality and engagement in games over the long term? Brunette's Dexter Woltman investigates...

Network to your heart’s content with the likes of Amazon, Google, Netflix, EA and many more at Pocket Gamer Connects Toronto!

Network to your heart’s content with the likes of Amazon, Google, Netflix, EA and many more at Pocket Gamer Connects Toronto!

Get a sneak peek of some of the companies joining us in Toronto this July! You won’t want to miss connecting with the biggest names in the industry

Unity lays off 4% of workforce following

United No Longer

Unity lays off 4% of workforce following "resourcing levels against our company priorities"

Layoffs have impacted at least 150 Unity employees in Denmark, the US and Canada

Fire Emblem Heroes exceeds $1 billion in lifetime revenue

Fire Emblem Heroes exceeds $1 billion in lifetime revenue

Fire Emblem Heroes is the first Nintendo game to join the billion-dollar Unicorn Club

Soba raises $13.6 million in seed round to help gamers make games

People's Platform

Soba raises $13.6 million in seed round to help gamers make games

User-generated content platform now in closed Alpha

Niantic lays off 8% of its workforce, as it cancels four projects

Between 85-90 To Lose Jobs

Niantic lays off 8% of its workforce, as it cancels four projects

Between 85-90 staff members affected by layoffs as numerous projects, including a Transformers title already in beta, are shuttered

Moon Tavern Games founded by Star Wars: Galaxy of Heroes and Words With Friends creative leads

Classically New

Moon Tavern Games founded by Star Wars: Galaxy of Heroes and Words With Friends creative leads

Marta Velasco and Justin Jones speak to PocketGamer.biz on Moon Tavern Games' desire to create nostalgic RPG experiences with modern mobile sensibilities

Introducing Hut 8, our Diamond Sponsor for Pocket Gamer Connects Toronto!

Introducing Hut 8, our Diamond Sponsor for Pocket Gamer Connects Toronto!

Say hello to the Hut 8 team and get to know the insightful sessions they will be leading at the conference this July 6-7

Harmony Partners with Miracle Universe

Join The Chain Gang

Harmony Partners with Miracle Universe

Blockchain company Harmony is partnering with Miracle Universe to help support the evolution of the next generation of gaming in Web 3

AppLovin: The games industry still incorrectly believes nobody wants ads

AppLovin: The games industry still incorrectly believes nobody wants ads

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Tether Games hires former Zynga exec Sara Stapleton

Future Is Female

Tether Games hires former Zynga exec Sara Stapleton

Stapleton joins the mobile skill-based games creator’s women-led c-suite

Celebrate Canada Day with us and enjoy 25% off your Pocket Gamer Connects Toronto ticket!

Celebrating Canada

Celebrate Canada Day with us and enjoy 25% off your Pocket Gamer Connects Toronto ticket!

PG Connects Toronto is next week, don’t miss out on taking advantage of our limited time flash sale this holiday weekend!

Joffre Capital acquires 25.7% stake in Playtika

Joffre Capital acquires 25.7% stake in Playtika

The stake was acquired for $8.5 billion

The mobile games ads no one wants to see

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Sonic on the big screen boosts mobile games to new heights

Sonic On Screen

Sonic on the big screen boosts mobile games to new heights

data.ai drills down into the impact of the latest Sonic The Hedgehog movie on the franchise’s mobile games

Learn exactly how you’re going to grow your game in 2022 from experts at Pocket Gamer Connects Toronto!

Learn exactly how you’re going to grow your game in 2022 from experts at Pocket Gamer Connects Toronto!

Join us in Toronto on July 6-7 for our first-ever Connects conference in this diverse, bustling city!

Next-best-action: 3 best practice tips to level up your portfolio strategy

Move On To Idfv

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy