Roblox License Manager hands creators major IP for games

• Roblox launches License Manager with Lionsgate, Netflix, Sega, and Kodansha to bring major IPs like Squid Game and Stranger Things to creators.
• The new self-serve tool lets IP holders license content at scale while creators gain easier access to build with popular franchises.

Roblox has launched its new License Manager and Licenses catalogue in partnership with Lionsgate, Netflix, Sega, and Kodansha that hands global franchises to developers for use in their games. 

Seven IPs, including Squid Game, Stranger Things, and Like A Dragon, are now available for licensed use by eligible creators, with more titles to be added soon.

Roblox said the self-serve tool empowers IP holders to register their IP, set customised licensing terms, monitor IP usage, offer approved licenses directly to creators, and automatically collect revenue shares. 

Rights holders can proactively identify qualifying experiences or list their IP in the Licenses catalogue, allowing creators to browse, apply for, and potentially gain licensed access.

Empowering creators 

Roblox plans to expand its License Manager by onboarding more IP holders throughout the year and aims to make the tool widely available in the coming months. 

While the current focus is on full-experience adaptations, the company is exploring additional license types to offer more ways for creators to bring IP to the platform.

“Our vision is to empower all creators to easily partner with the franchises they love and bring the franchises’ licensed IP into their experiences," said Roblox chief product officer Manuel Bronstein. 

“To achieve this, we're simplifying how IP owners manage and license their IP at scale so that creators can use that IP on Roblox."

Roblox creators earned $923 million in 2024, up 25% from $741m in 2023, and are on track to surpass $1 billion in earnings this year. The platform also claims to offer rights holders access to an audience of 97.8m average daily active users.