While Pocket Gamer was privy to some of the early details regarding Unity's link up with Sony Ericsson's forthcoming Xperia Play, further news has come to light regarding the alliance between the two firms.
As well As Unity serving up games for the handset through Union its newly formed business unit, focused on driving games built on its technology out to platforms Sony Ericsson has committed to giving said titles pride of place on the device.
A union for Union
In short, Union games will be pushed by the firm via its 'recommender app', giving the first three titles in line - Racer by Luma Arcade, Guerilla Bob by Angry Mob Studios and AirAttack HD by Art in Games a much needed bit of early promo.
"This collaboration with Union and Unity Technologies provides our consumers with access to a vast library of high quality games," said head of marketing at Sony Ericsson, Steve Walker.
"Unity Technologies' development platform empowers content creators to maximise the Xperia Play's gaming focus and through Union, we can market a large portfolio of quality releases to our customers."
Sweet Sony Ericcson
The deal with Sony Ericsson is one of the first of its kind for Unity's Union venture, which was announced back in November.
With the firm looking to get Unity enabled titles out to as many platforms as possible, securing a sweet spot on what's being pitched as the most important gaming handset on Android to date - better known as PlayStation Phone to its friends could be quite a coup.
"Sony Ericsson has a beautiful, ground-breaking gaming smartphone on its hands with the Xperia Play," said Union GM Brett Seyler.
"Through our partnership with Sony Ericsson and Union, we look forward to working with our developers to deliver mind-blowing gaming experiences for consumers, taking advantage of the Xperia Plays brilliant input design and powerful hardware."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
10 hours, 45 minutes ago
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
News
12 hours ago
As RPGs and casual genres drastically decline, Monopoly Go! gives casino a 34% revenue surge
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
News
May 31st, 2024