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iOS 10 Limit Ad Tracking could be the end of UA, lessons learned as a games journalist and a cautionary tale for global expansion

Wargaming reaffirms its commitment to mobile, why Egg, Inc is the best idle game, and Clash Royale's monthly revenues halve

THAT WAS THE WEEK Aug 22nd, 2016

Mixi retreats, Z2's future looks uncertain, Shilpa Shetty goes for games, and finding the fun in Candy Crush

Trends in soft launching, Pokemon GO's relative failure in Japan, and why Ilyon Dynamics releases 10 games a week

Flaregames acquires Kopla Games, King invests in Snowprint Studios, and Pokemon GO is making $10 million a day

Scopely raises $55 million, Nintendo's market cap drops by $7 billion, and we're having a party at Gamescom

Gameloft Helsinki is dead, Rovio Stars isn't, and has Pokemon GO peaked?

Kabam goes all-in on retention, Space Ape wastes millions of dollars on UA, and how does Pokemon GO monetise?

Netmarble is eyeing Playtika, Flaregames triples sales, and how to get a job at Future Games of London

The UK is the next emerging soft launch market, how to get a job at Madfinger, and King has another midcore game

David Diaz joins Supercell, Peter Vesterbacka spreads his wings, and the key trends changing match-3 games

Apple drops Game Center app, Kabam on launching in China, and how much games will offer you for your Facebook info

The evolution of celebrity game UX, Nonstop Knight's fast start, Chinese obstructions, and Clash Royale's relative decline

The dark side of video ads, how to segment your players, and has Vivendi made a huge mistake?

4 trends shaping F2P, the case for idle games, and our most anticipated titles of 2016

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