App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,396,160

Total Inactive Apps (no longer available for download): 219,968

Total Apps Seen in US App Store: 1,616,128

Number of Active Publishers in the US App Store: 345,201

Count of application submissionsDetails

This Month (Apps): 26,807 ( 1,166 / day )

This Month (Games): 9,155 ( 398 / day )

This Month (Total): 35,962 ( 1,564 / day )

Application price distributionDetails

Current Average App Price: $1.43

Current Average Game Price: $0.68

Current Average Overall Price: $1.28

Application Category DistributionDetails

Most Popular Categories

  1. Games (289,935 active)
  2. Education (142,843 active)
  3. Business (136,185 active)
  4. Lifestyle (113,050 active)
  5. Entertainment (97,405 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,396,160

Total Inactive Apps (no longer available for download): 219,968

Total Apps Seen in US App Store: 1,616,128

Number of Active Publishers in the US App Store: 345,201

Count of Active Applications By Month
Month # Apps # Games # Total
2014-11 1,106,225 289,935 1,396,160
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-11 26,807 9,155 35,962 1,564
2014-10 33,551 11,459 45,010 1,500
2014-09 26,802 10,375 37,177 1,239
2014-08 32,733 13,137 45,870 1,529
2014-07 35,196 12,583 47,779 1,593
2014-06 32,955 11,738 44,693 1,490
2014-05 34,313 12,444 46,757 1,559
2014-04 34,084 13,117 47,201 1,573
2014-03 30,661 13,097 43,758 1,459
2014-02 24,223 7,779 32,002 1,067
2014-01 30,742 7,282 38,024 1,267
2013-12 27,646 9,060 36,706 1,224
2013-11 30,093 8,706 38,799 1,293
2013-10 29,439 7,622 37,061 1,235
2013-09 26,269 6,624 32,893 1,096
2013-08 23,488 6,631 30,119 1,004
2013-07 25,989 6,596 32,585 1,086
2013-06 23,260 5,312 28,572 952
2013-05 25,642 5,883 31,525 1,051
2013-04 25,038 5,865 30,903 1,030
2013-03 23,392 5,392 28,784 959
2013-02 21,433 4,599 26,032 868
2013-01 23,304 4,889 28,193 940
2012-12 21,594 5,758 27,352 912
2012-11 26,439 5,522 31,961 1,065
2012-10 19,923 4,128 24,051 802
2012-09 20,881 4,441 25,322 844
2012-08 18,845 4,141 22,986 766
2012-07 14,204 3,170 17,374 579
2012-06 17,394 3,682 21,076 703
2012-05 19,898 4,145 24,043 801
2012-04 18,443 3,961 22,404 747
2012-03 18,748 3,881 22,629 754
2012-02 16,034 3,487 19,521 651
2012-01 16,009 3,371 19,380 646
2011-12 16,706 4,583 21,289 710
2011-11 15,334 3,222 18,556 619
2011-10 14,763 3,289 18,052 602
2011-09 14,600 3,177 17,777 593
2011-08 13,929 3,076 17,005 567
2011-07 11,532 2,690 14,222 474
2011-06 12,707 2,756 15,463 515
2011-05 12,573 2,454 15,027 501
2011-04 12,839 2,643 15,482 516
2011-03 15,449 3,248 18,697 623
2011-02 14,571 3,047 17,618 587
2011-01 15,024 2,820 17,844 595
2010-12 20,273 4,025 24,298 810
2010-11 14,162 2,252 16,414 547
2010-10 15,961 2,487 18,448 615
2010-09 13,041 1,921 14,962 499
2010-08 14,765 2,323 17,088 570
2010-07 14,289 2,095 16,384 546
2010-06 13,485 2,126 15,611 520
2010-05 12,334 1,761 14,095 470
2010-04 13,290 2,608 15,898 530
2010-03 13,248 1,801 15,049 502
2010-02 11,734 1,851 13,585 453
2010-01 11,465 1,519 12,984 433
2009-12 14,065 2,306 16,371 546
2009-11 6,925 1,430 8,355 279
2009-10 6,281 1,380 7,661 255
2009-09 6,663 1,419 8,082 269
2009-08 5,764 1,207 6,971 232
2009-07 5,230 1,005 6,235 208
2009-06 4,876 977 5,853 195
2009-05 3,805 917 4,722 157
2009-04 3,892 942 4,834 161
2009-03 3,498 783 4,281 143
2009-02 3,195 719 3,914 130
2009-01 2,378 570 2,948 98
2008-12 1,921 542 2,463 82
2008-11 1,523 446 1,969 66
2008-10 1,402 414 1,816 61
2008-09 967 319 1,286 43
2008-08 742 242 984 33
2008-07 742 257 999 33
Unknown 0 1 1 -
Total 1,287,415 328,682 1,616,097 698

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 768,014 196,790 964,804 69.10%
0.99 142,123 54,911 197,034 14.11%
1.99 68,182 17,631 85,813 6.15%
2.99 39,570 12,003 51,573 3.69%
3.99 18,717 1,960 20,677 1.48%
4.99 24,439 3,424 27,863 2.00%
5.99 6,288 399 6,687 0.48%
6.99 3,949 723 4,672 0.33%
7.99 2,854 141 2,995 0.21%
8.99 2,149 82 2,231 0.16%
9.99 10,796 1,073 11,869 0.85%
10.99 1,148 125 1,273 0.09%
11.99 916 48 964 0.07%
12.99 881 13 894 0.06%
13.99 503 27 530 0.04%
14.99 2,047 99 2,146 0.15%
15.99 308 9 317 0.02%
16.99 527 27 554 0.04%
17.99 259 14 273 0.02%
18.99 362 6 368 0.03%
19.99 3,527 159 3,686 0.26%
20.99 106 7 113 0.01%
21.99 236 31 267 0.02%
22.99 141 9 150 0.01%
23.99 145 2 147 0.01%
24.99 1,010 26 1,036 0.07%
25.99 171 1 172 0.01%
26.99 55 2 57 0.00%
27.99 231 6 237 0.02%
28.99 132 15 147 0.01%
29.99 1,529 38 1,567 0.11%
30.99 74 3 77 0.01%
31.99 35 1 36 0.00%
32.99 40 3 43 0.00%
33.99 162 1 163 0.01%
34.99 244 5 249 0.02%
35.99 63 3 66 0.00%
36.99 33 2 35 0.00%
37.99 104 1 105 0.01%
38.99 60 1 61 0.00%
39.99 525 32 557 0.04%
40.99 18 1 19 0.00%
41.99 23 1 24 0.00%
42.99 36 1 37 0.00%
43.99 17 1 18 0.00%
44.99 138 4 142 0.01%
45.99 18 1 19 0.00%
46.99 22 1 23 0.00%
47.99 25 1 26 0.00%
48.99 65 2 67 0.00%
49.99 736 15 751 0.05%
54.99 136 6 142 0.01%
59.99 207 14 221 0.02%
64.99 139 2 141 0.01%
69.99 101 1 102 0.01%
74.99 96 1 97 0.01%
79.99 191 2 193 0.01%
84.99 25 3 28 0.00%
89.99 93 1 94 0.01%
94.99 26 1 27 0.00%
99.99 458 15 473 0.03%
109.99 43 0 43 0.00%
119.99 86 1 87 0.01%
124.99 8 0 8 0.00%
129.99 42 1 43 0.00%
139.99 41 1 42 0.00%
149.99 123 1 124 0.01%
159.99 39 1 40 0.00%
169.99 25 3 28 0.00%
174.99 7 1 8 0.00%
179.99 30 1 31 0.00%
189.99 17 1 18 0.00%
199.99 122 8 130 0.01%
209.99 8 0 8 0.00%
219.99 28 1 29 0.00%
229.99 8 1 9 0.00%
239.99 5 0 5 0.00%
249.99 45 0 45 0.00%
299.99 93 5 98 0.01%
349.99 31 1 32 0.00%
399.99 34 0 34 0.00%
449.99 18 0 18 0.00%
499.99 42 0 42 0.00%
599.99 15 0 15 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 68 2 70 0.01%
Total # apps: 1,106,225 289,956 1,396,181  
Total cost to buy all apps: $1,584,851.89 $196,461.34 $1,781,313.23  
Average App Price $1.43 $0.68 $1.28  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 289,935 20.77%
Education 142,843 10.23%
Business 136,185 9.75%
Lifestyle 113,050 8.10%
Entertainment 97,405 6.98%
Utilities 72,345 5.18%
Travel 65,269 4.67%
Book 57,516 4.12%
Music 44,193 3.17%
Productivity 39,795 2.85%
Health & Fitness 38,325 2.75%
Sports 37,618 2.69%
Photo & Video 35,279 2.53%
Reference 34,857 2.50%
News 33,747 2.42%
Finance 33,597 2.41%
Food & Drink 31,756 2.27%
Medical 29,301 2.10%
Social Networking 27,005 1.93%
Navigation 17,289 1.24%
Catalogs 9,729 0.70%
Weather 5,119 0.37%
Graphics & Design 1,089 0.08%
Developer Tools 1,000 0.07%
Video 993 0.07%
Photography 910 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,396,152  
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