Promotional Strategy

Article Types

Pokémon Sleep goes IRL with $1,800 hotel experience for fans News Apr 25th, 2024

Pokémon Sleep goes IRL with $1,800 hotel experience for fans

To coincide with the game’s first anniversary, Pokémon Sleep is partnering with the Grand Hyatt Tokyo

Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president Interview Apr 22nd, 2024

Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president

It's all about "collaboration, curiosity, and transparency." Plus plenty of data-driven decisions

Fallout Amazon series boosts Fallout Shelter downloads by 516% News Apr 16th, 2024

Fallout Amazon series boosts Fallout Shelter downloads by 516%

Layer founder and CEO Rachit Moti discusses Fallout Shelter’s rise, including 384% daily revenue rise

Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo News Nov 30th, 2023

Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo

Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns News Oct 4th, 2023

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns

Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release

Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world News Oct 2nd, 2023

Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world

Across the cosmos to the real world, Honkai: Star Rail is set to make an impact in chains near you

Pikmin Bloom introduces crossover content promoting first mainline game in ten years News Jun 29th, 2023

Pikmin Bloom introduces crossover content promoting first mainline game in ten years

Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom

Barbie hits Stumble Guys in mass-multimedia promo campaign News Jun 29th, 2023

Barbie hits Stumble Guys in mass-multimedia promo campaign

It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target

Using mobile games as part of a brand-building promotional strategy Feature May 8th, 2023

Using mobile games as part of a brand-building promotional strategy

As president of digital media at leisure giant Falcon's Beyond, Jason Ambler has made mobile gaming a key component in their theme park's promo plans

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