Monetisation

Article Types

as Western devs must get better at F2P before Chinese giants steal their players, says NetEase's Tom van Dam Comment & Opinion Sep 27th, 2016

Western devs must get better at F2P before Chinese giants steal their players, says NetEase's Tom van Dam

Great game design can't overcome F2P naivety

7 in-game marketing mistakes that cost you money Comment & Opinion Sep 7th, 2016

7 in-game marketing mistakes that cost you money

Don't forget your profit margin

Appodeal on the latest trends in app monetisation and programmatic advertising Interview Aug 30th, 2016

Appodeal on the latest trends in app monetisation and programmatic advertising

Company's Anna Baidachnaya to speak at PGC Helsinki 2016

Community-funded startup Janeious on designing games for the high-spending 1% Interview Aug 30th, 2016

Community-funded startup Janeious on designing games for the high-spending 1%

Mark Peterson on the psychology of an affluent mobile gamer

2 Why Egg, Inc is the new gold standard for idle game monetization Comment & Opinion Aug 23rd, 2016

Why Egg, Inc is the new gold standard for idle game monetization

One farm game has reinvented idle games

as Six hacks to crack the app monetization code in Asia Comment & Opinion Aug 23rd, 2016

Six hacks to crack the app monetization code in Asia

How to pick your approach to monetising Eastern users

How to balance time, resource deficit and session frequency to make a successful F2P game Comment & Opinion Aug 16th, 2016

How to balance time, resource deficit and session frequency to make a successful F2P game

Alexander Shtachenko is a juggler

How game developers can optimize their in-app advertising strategies even further Comment & Opinion Aug 11th, 2016

How game developers can optimize their in-app advertising strategies even further

Pavel Golubev has his finger on the pulse

From guns to girls and gacha: The monetization of Rival Fire The IAP Inspector Aug 3rd, 2016

From guns to girls and gacha: The monetization of Rival Fire

Frontline Commando goes meta

6 Getting gacha right: Tips for creating successful in-game lotteries Comment & Opinion Aug 2nd, 2016

Getting gacha right: Tips for creating successful in-game lotteries

Creating value out of random rewards

Tapjoy adds new ad behavior targeting and A/B testing features News Jul 25th, 2016

Tapjoy adds new ad behavior targeting and A/B testing features

Deeper granularity

Sticky snowballs and shifting genres: The making of Tap My Katamari Interview Jul 20th, 2016

Sticky snowballs and shifting genres: The making of Tap My Katamari

How do you explain such a bizarre concept?

DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation Interview Jul 13th, 2016

DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation

Alex Tarrand on the power of data

How do mobile game developers balance their ad and IAP monetization strategies? Mobile Mavens Jul 13th, 2016

How do mobile game developers balance their ad and IAP monetization strategies?

DeltaDNA asks the question

as India's paying mobile consumers spend almost as much on IAPs as global average News Jul 6th, 2016

India's paying mobile consumers spend almost as much on IAPs as global average

Smaller, more frequent purchases

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