Monetisation

Article Types

Tapjoy's new platform will predict your players' behaviour and monetisation News Mar 2nd, 2015

Tapjoy's new platform will predict your players' behaviour and monetisation

Introducing the Future Value Map

KingsRoad: the action RPG that's paved with gold, gems, XP, lockboxes and discounts The IAP Inspector Feb 23rd, 2015

KingsRoad: the action RPG that's paved with gold, gems, XP, lockboxes and discounts

IAPs from the players' perspective

1 5 monetization missteps in Midnight Star's UI Comment & Opinion Feb 11th, 2015

5 monetization missteps in Midnight Star's UI

Time to streamline the flow

3 Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

Switch from monetisation to retention

Killer insights to monetize your players revealed Comment & Opinion Jan 15th, 2015

Killer insights to monetize your players revealed

Balancing long term retention and early monetization

How monetization got smart in 2014 and will get smarter in 2015 Comment & Opinion Dec 19th, 2014

How monetization got smart in 2014 and will get smarter in 2015

Yeah Mobile looks back and forward

Disney reacts to F2P concerns with subscription tie-in for Club Penguin Puffle Wild News Dec 5th, 2014

Disney reacts to F2P concerns with subscription tie-in for Club Penguin Puffle Wild

Subscribers get everything for free

1 94% of independent developers can't afford to acquire users through mobile advertising Comment & Opinion Dec 2nd, 2014

94% of independent developers can't afford to acquire users through mobile advertising

Unlocking UA for quality not cash

Google allows Chinese developers to sell their games in over 130 countries News Nov 20th, 2014

Google allows Chinese developers to sell their games in over 130 countries

Still can't sell in China though

2 News Nov 12th, 2014

F2P monetisation is extremely challenging that's why mobile devs need to learn about community, says Molyneux

World of Tanks and League of Legends show the way

GameRefinery says its Game Power Score metric will improve your game's commercial potential News Nov 12th, 2014

GameRefinery says its Game Power Score metric will improve your game's commercial potential

Knowledge is power

Unity on the power of video ads and the virality of video gameplay sharing Comment & Opinion Oct 24th, 2014

Unity on the power of video ads and the virality of video gameplay sharing

Mickey Maher on the moving image

Reading List: Freemium Economics: The Savvy Manager’s Guide Feature Oct 21st, 2014

Reading List: Freemium Economics: The Savvy Manager’s Guide

Eric Seufert on leveraging analytics and user segmentation to drive revenue

The most downloaded iOS game in August, but how well does Crazy Taxi: City Rush monetise? The Charticle Sep 29th, 2014

The most downloaded iOS game in August, but how well does Crazy Taxi: City Rush monetise?

Converting eyeballs

Why Wayward Souls' $1 price increase per update is driving sales Comment & Opinion Sep 25th, 2014

Why Wayward Souls' $1 price increase per update is driving sales

A new way of defining value?

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