Mobile Mavens

Our panel of experts drawn from all sectors of the mobile gaming industry

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Free-to-play free-for-all: Is the EC's F2P clampdown a farce? MOBILE MAVENS Jul 30th, 2014

Free-to-play free-for-all: Is the EC's F2P clampdown a farce?

We ask our experts

Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes President / Founder Furywing

Recent articles

Hot topics

Was the ASA right to call out EA on F2P? MOBILE MAVENS Jul 23rd, 2014

Was the ASA right to call out EA on F2P?

And how many acronyms can we get in one headline?

John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

On the balance F2P designers tread between encouraging players to pay and manipulation MONETIZER MAVENS Jul 10th, 2014

On the balance F2P designers tread between encouraging players to pay and manipulation

The Monetisation Maven ponder ethical boundaries

Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Justin Stolzenberg Director, Product & Monetization flaregames
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mark Sorrell Freemium game design consultant

Mark Sorrell is a consultant and advisor on fremium game design, behavioural change, value perception and strategy. He has over a decade of experience in making games do new things, in new places, for new audiences. With an enviable history of successful projects for companies across gaming, broadcasting, advertising and finance, talk to Sorrell if you want to know how games can help your business.

Mikkel Faurholm Freelance designer, writer of AppCrimes.com
What is the key area of monetisation in which most F2P games underperform? MONETIZER MAVENS Jul 2nd, 2014

What is the key area of monetisation in which most F2P games underperform?

The Monetization Mavens debate low-hanging fruit

Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Eric Seufert Head of marketing Wooga

Author of Freemium Economics, published by Elsevier in 2014: http://amzn.to/19zaPQB

Owner / Editor at Mobile Dev Memo: http://mobiledevmemo.com

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mark Sorrell Freemium game design consultant

Mark Sorrell is a consultant and advisor on fremium game design, behavioural change, value perception and strategy. He has over a decade of experience in making games do new things, in new places, for new audiences. With an enviable history of successful projects for companies across gaming, broadcasting, advertising and finance, talk to Sorrell if you want to know how games can help your business.

Michail Katkoff Executive Producer, writer of DeconstructorofFun.com
Mikkel Faurholm Freelance designer, writer of AppCrimes.com
Nicholas Lovell F2P consultant Gamesbrief
Tom Farrell Marketing director Swrve
The geography game: Is the UK's toxic attitude to F2P holding developers back? MOBILE MAVENS Jun 30th, 2014

The geography game: Is the UK's toxic attitude to F2P holding developers back?

Our experts give their view

Adam Green Managing Director / Owner Assyria Game Studios

Adam is an indie developer who works on own-IP and work-for-hire, both inside and outside the games industry. He formerly ran iOS promotion service Daily App Dream, before going on to sell the business in November 2012.

Brian Baglow Founder / Director Scottish Games Network

Brian's worked with over 150 companies in the last ten years, in-house and as an independent consultant, helping companies to start up, find funding, develop games, establish brands, organise events, design apps, educate a new market, launch products, build a profile, meet the right people, and make things happen.

Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jas Purewal Lawyer & Partner Purewal & Partners
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Jon Hare Owner Tower Studios
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Paul Farley CEO / Founder Tag Games

Since founding Tag Games in 2006 Paul has built the studio from humble beginnings to become one of the most respected and successful mobile and handheld developers in Europe.

He began a long, and some might say, distinguished, games industry career at legendary developer DMA Design, playing a key role in the development of the GTA series

Sara Lempiäinen Evangelist & Developer Relations Goo Technologies
Scott Foe Entrepreneur In Residence
Will Luton Game designer Doctor Monolith
To 3D or not to 3D: Amazon's Fire phone struggles to ignite developers MOBILE MAVENS Jun 23rd, 2014

To 3D or not to 3D: Amazon's Fire phone struggles to ignite developers

Our experts give their take

Adam Green Managing Director / Owner Assyria Game Studios

Adam is an indie developer who works on own-IP and work-for-hire, both inside and outside the games industry. He formerly ran iOS promotion service Daily App Dream, before going on to sell the business in November 2012.

Christopher Kassulke CEO / Owner HandyGames
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Julia Lebedeva Business Development Director Nevosoft

Julia joined Nevosoft as a public relations manager in 2009 and took a fresh look on interacting with the casual games audience. She has a master’s degree in linguistics and more than three years of experience in the entertainment industry, working as a morning show hostess and as the program director at a radio station. Her current role at Nevosoft sees her responsible for the company’s B2B connections and for searching out new ways of growing the business.

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Vladimir Funtikov Co-Founder Creative Mobile
Will Luton Game designer Doctor Monolith
1
How should developers respond to Apple's shifting of the goalposts on ad incentivisation? MOBILE MAVENS Jun 16th, 2014

How should developers respond to Apple's shifting of the goalposts on ad incentivisation?

Our mobile experts give their view

Charles Chapman Director / Owner First Touch Games
Dan Gray Executive Producer ustwo
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Wilhelm Taht Chief Operating Officer Playground Publishing

An experienced business executive within online, mobile, and social media, Wilhelm has over ten years’ industry experience. At Playground he oversees global business development operations and product management.

iOS 8: Industry experts on the good, the bad, and the downright dangerous MOBILE MAVENS Jun 10th, 2014

iOS 8: Industry experts on the good, the bad, and the downright dangerous

More questions than answers?

Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes President / Founder Furywing
Jas Purewal Lawyer & Partner Purewal & Partners
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Wilhelm Taht Chief Operating Officer Playground Publishing

An experienced business executive within online, mobile, and social media, Wilhelm has over ten years’ industry experience. At Playground he oversees global business development operations and product management.

Will Luton Game designer Doctor Monolith
2
Is there any place in the F2P designer's toolbox for energy-based economies? MONETIZER MAVENS Jun 6th, 2014

Is there any place in the F2P designer's toolbox for energy-based economies?

Fuel for thought

Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Justin Stolzenberg Director, Product & Monetization flaregames
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Michail Katkoff Executive Producer, writer of DeconstructorofFun.com
Mikkel Faurholm Freelance designer, writer of AppCrimes.com
Nicholas Lovell F2P consultant Gamesbrief
Cracking the code: Will Apple's promo code push for IAPs help or hinder developers? MOBILE MAVENS Jun 2nd, 2014

Cracking the code: Will Apple's promo code push for IAPs help or hinder developers?

Our experts give their take

Alexey Sazonov Sales and Marketing Director HeroCraft
Eli Hodapp Editor in Chief
Jared Steffes President / Founder Furywing
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Will Luton Game designer Doctor Monolith
Is the proliferation of in-game currencies confusing players? MONETIZER MAVENS May 22nd, 2014

Is the proliferation of in-game currencies confusing players?

Introducing a new panel of experts

Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Giordano Contestabile VP, Product Management and Revenue Tilting Point
Justin Stolzenberg Director, Product & Monetization flaregames
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Michail Katkoff Executive Producer, writer of DeconstructorofFun.com
Mikkel Faurholm Freelance designer, writer of AppCrimes.com
Nintendo's gay gaffe: Has Tomodachi Life damaged the big N's reputation? MOBILE MAVENS May 20th, 2014

Nintendo's gay gaffe: Has Tomodachi Life damaged the big N's reputation?

Our Mavens talk Mario's PR fumble

Dave Castelnuovo Owner Bolt Creative
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Scott Foe Entrepreneur In Residence
2
Firing blanks: Is there any hope for the FPS on mobile? MOBILE MAVENS May 5th, 2014

Firing blanks: Is there any hope for the FPS on mobile?

Our Mavens debate

Andreas Vahsen CEO / CCO / Game Economist MachineWorks Northwest
Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Jon Hare Owner Tower Studios
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Scott Foe Entrepreneur In Residence
Wilhelm Taht Chief Operating Officer Playground Publishing

An experienced business executive within online, mobile, and social media, Wilhelm has over ten years’ industry experience. At Playground he oversees global business development operations and product management.

Would Oculus have caught Facebook's eye without the Kickstarter kick? MOBILE MAVENS Apr 28th, 2014

Would Oculus have caught Facebook's eye without the Kickstarter kick?

And should backers get a refund?

Dave Castelnuovo Owner Bolt Creative
David MacQueen Executive Director Strategy Analytics
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jani Kahrama Founder Secret Exit
Jas Purewal Lawyer & Partner Purewal & Partners
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Scott Foe Entrepreneur In Residence
Thomas Nielsen Osao Games
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Gay people in games: Industry experts call on devs to "share stories of diversity" MOBILE MAVENS Apr 15th, 2014

Gay people in games: Industry experts call on devs to "share stories of diversity"

Our Mavens give their take on this week's burning issue

David MacQueen Executive Director Strategy Analytics
Jared Steffes President / Founder Furywing
John Ozimek Dimoso

According to his Twitter feed... John is co-founder of dimoso, the bestest new marketing and PR agency you'll find. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Tracy Alan Developer Relations Unity Technologies
Will Luton Game designer Doctor Monolith
3
Will Amazon's Kindle Fire TV set the mobile games world alight? MOBILE MAVENS Apr 8th, 2014

Will Amazon's Kindle Fire TV set the mobile games world alight?

Or is it smoke and mirrors?

Christopher Kassulke CEO / Owner HandyGames
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes President / Founder Furywing
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Thomas Nielsen Osao Games
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