Mobile Mavens

Our panel of experts drawn from all sectors of the mobile gaming industry

Featured

How damaging will paid App Store search ads be for the discovery of indie games? BLOCKED CHANNELS Jun 29th, 2016

How damaging will paid App Store search ads be for the discovery of indie games?

Our Indie Mavens weigh in

Aaron Fothergill Co-founder Strange Flavour
Matthew Annal MD Nitrome
Nathan Fouts Founder Mommy's Best Games
Pierre-Luc Vettier CEO Zero Games Studios
Simon Joslin Creative Director The Voxel Agents
Travis Ryan Studio Head Dumpling Design

Recent articles

What do UK mobile game developers think of Brexit? SEE EU LATER Jun 24th, 2016

What do UK mobile game developers think of Brexit?

Post-referendum discussion from the UK mobile games industry

Andrew Wafer CEO Pixel Toys

Andy has 14 years of wonderful games publishing and development experiences. Before co-founding Pixel Toys he'd already notched up credits on more than 30 games, and most recently released the zombie splattering GunFinger for mobile and tablet which received over a million downloads in its first month. Andy started at life Codemasters and held Chief Game Designer and Global Brand Manager positions there, he also did some time at Activision, as FreeStyle Games as Head of Digital Platforms before leaving to co-found Pixel Toys in 2012.

Ella Romanos Commercial Director Strike Gamelabs
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Hugh Binns Co-owner Eight Pixels Square
Jeremie Texier CEO and co-founder Another Place Productions
Nigel Little Owner Distinctive Developments Limited
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Paul Farley CEO / Founder Tag Games

Since founding Tag Games in 2006 Paul has built the studio from humble beginnings to become one of the most respected and successful mobile and handheld developers in Europe.

He began a long, and some might say, distinguished, games industry career at legendary developer DMA Design, playing a key role in the development of the GTA series

Will Luton Product Lead A Thinking Ape
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Does E3 need mobile games more than mobile games need E3? SQUARE PEG, ROUND HOLE? Jun 20th, 2016

Does E3 need mobile games more than mobile games need E3?

Mobile Mavens discuss the mobile dearth at E3 2016

Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes President / Founder Furywing
John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Scott Foe Chief Product Officer Ignited Artists
Shintaro Kanaoya CEO Chorus Worldwide

Founder and CEO of Chorus Worldwide, a publisher for Western mobile developers seeking success in the Asian markets, Shintaro has over 20 years' experience within the gaming industry.

He has worked in various roles from game production, localisation, marketing and business development at companies such as EA, SCEE, Rare and Microsoft.

William D. Volk CCO PlayScreen
as Will the introduction of carrier billing unlock paying users' intent for India? MODALITY VS INTENT Jun 14th, 2016

Will the introduction of carrier billing unlock paying users' intent for India?

Indian Mavens discuss structural change

Amit Goyal Co-founder SuperSike Games
Deepak Madathil Founder Pixel Ape Studios
Hrishi Oberoi Founder Photon Tadpole
Laxmi Desai-Khanolkar CEO and co-founder Apar Games
Poornima Seetharaman Lead Game Designer GSN Games
Raoul Nanavati CEO BYOF Studios
Shaan Mishra Founder, Designer Tryhard Entertainment
Shailesh Prabhu Founder Yellow Monkey Studios

Shailesh Prabhu is an Indie Game Designer from India who has been designing games for over ten years. Seven years ago he founded Yellow Monkey Studios and is the recipient of numerous game design and entrepreneurship awards around the world. Socioball, HUEBRIX, It’s Just a Thought are some of his recent games. Shailesh is also an excellent cook, loves playing tennis, gardening and DIY projects apart from sporting facial hair.

Vaibhav Chavan CEO and Founder underDOGS Gaming Studio

7+ years of experience in Gaming Industry. Currently spearheads underDOG Gaming as a Game Designer, Business and Product Guy.

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Are codeless development tools making the mobile indie development scene stronger? SAY NO TO CODE Jun 10th, 2016

Are codeless development tools making the mobile indie development scene stronger?

Opening development to a new generation

Aaron Fothergill Co-founder Strange Flavour
Ben Murch Creative Director Rodeo Games
Dan Menard CEO Double Stallion
Matthew Annal MD Nitrome
Mike Rose PR Manager and Developer Relations Ripstone
Molly Heady-Carroll Co-founder & Lead Artist Arcane Circus
Pierre-Luc Vettier CEO Zero Games Studios
Sebastian Lindén CEO & Creative Director Qaos Games
Simon Joslin Creative Director The Voxel Agents
Tanya Short Creative Director Kitfox Games
Travis Ryan Studio Head Dumpling Design
Mobile Mavens discuss Vivendi's risky Gameloft acquisition CONSOLIDATION Jun 7th, 2016

Mobile Mavens discuss Vivendi's risky Gameloft acquisition

And will it be a good thing for either party?

Christopher Kassulke CEO / Owner HandyGames
John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Scott Foe Chief Product Officer Ignited Artists
as Would a Tencent acquisition of Supercell benefit it or the mobile game industry? FORCED MARRIAGE? May 31st, 2016

Would a Tencent acquisition of Supercell benefit it or the mobile game industry?

Mobile Mavens discuss a potential giant

Devin Nambiar Director of Product Management Kabam
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes President / Founder Furywing
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Torulf Jernström CEO Tribeflame
as With Indian women playing more than men, should more games target them? INDIAN MAVENS May 30th, 2016

With Indian women playing more than men, should more games target them?

Is this engaged player-base overlooked?

Laxmi Desai-Khanolkar CEO and co-founder Apar Games
Manish Agarwal CEO Nazara Games
Rituraj Behera Co-founder Cympl

My name is Rituraj Behera and I am Co-founder of Cympl, an Indie game studio started back in November 2012.

I had begun my career as an application developer but I always loved playing games which attracted me to the fast growing mobile games industry.

I had started the organization with a vision to create high quality mobile games and an attitude to learn & improve everyday.

Can Google's Daydream accelerate a slow-to-start 'year of VR'? MOBILE MAVENS May 25th, 2016

Can Google's Daydream accelerate a slow-to-start 'year of VR'?

Are the Mobile Mavens Daydream believers, or wide awake?

Christopher Kassulke CEO / Owner HandyGames
Jared Steffes President / Founder Furywing
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Ricardo Flores Executive Producer/Co-Founder B5 Studios

Sports and Action Sports games related with Brands have been his mantra, having worked at Biodroid for 7 years he had the opportunity to develop Skate, BMX, Surf, Olympics and football games.

Early in 2015, he started his own Studio, B5 Studios, a real mix approach to game dev from truly indie games to physical/hardware interaction experiences that combine mobile with external interfaces because games are made to make people happy.

Thomas Nielsen Osao Games
Torulf Jernström CEO Tribeflame
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Will the success of Slither.io have a lasting effect on indie mobile games? NEXTGEN SNAKE May 20th, 2016

Will the success of Slither.io have a lasting effect on indie mobile games?

The Indie Mavens weigh in

Aaron Fothergill Co-founder Strange Flavour
Erik van Wees Co-founder Arcane Circus
Henrik Johansson Designer and artist Mediocre
Kepa Auwae Business / Design RocketCat Games
Matthew Annal MD Nitrome
Molly Heady-Carroll Co-founder & Lead Artist Arcane Circus
Pavel Ahafonau Co-founder Happymagenta
Pierre-Luc Vettier CEO Zero Games Studios
Sebastian Lindén CEO & Creative Director Qaos Games
Tom Sennett Game Designer
Travis Ryan Studio Head Dumpling Design
It dominates casual gaming, but can King also be successful in midcore - whatever that is? CANDY CRUSH PVP May 16th, 2016

It dominates casual gaming, but can King also be successful in midcore - whatever that is?

Mobile Mavens discuss

Adam Telfer Product Lead Wooga

Adam has been in the mobile game industry since 2007, creating games independently. He's since grown into a full 50+ person studio manager.

Recently he's taken a position at Wooga in Berlin to sharpen his design skills and work with the world's best to create amazing, well-crafted products onto the mobile marketplace.

Devin Nambiar Director of Product Management Kabam
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Torulf Jernström CEO Tribeflame
William D. Volk CCO PlayScreen
Are Fire Emblem and Animal Crossing good choices for Nintendo's first mobile games? OFF TO A FLYER? May 9th, 2016

Are Fire Emblem and Animal Crossing good choices for Nintendo's first mobile games?

Mobile Mavens weigh up commercial prospects

Alexey Sazonov CEO Krabwerk
Dan Gray Head of Studio ustwo
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Scott Foe Chief Product Officer Ignited Artists
Shintaro Kanaoya CEO Chorus Worldwide

Founder and CEO of Chorus Worldwide, a publisher for Western mobile developers seeking success in the Asian markets, Shintaro has over 20 years' experience within the gaming industry.

He has worked in various roles from game production, localisation, marketing and business development at companies such as EA, SCEE, Rare and Microsoft.

Wilhelm Oesterberg Head of Studio Black Anvil Games
as India has a burgeoning indie scene, but can it find commercial success? CREATIVITY = PROFIT? May 5th, 2016

India has a burgeoning indie scene, but can it find commercial success?

Indian Mavens weigh up the creative/commercial balance

Abhinav Sarangi Co-Founder All in a Days Play
Chirag Chopra Founder Lucid Labs
Poornima Seetharaman Lead Game Designer GSN Games
Rituraj Behera Co-founder Cympl

My name is Rituraj Behera and I am Co-founder of Cympl, an Indie game studio started back in November 2012.

I had begun my career as an application developer but I always loved playing games which attracted me to the fast growing mobile games industry.

I had started the organization with a vision to create high quality mobile games and an attitude to learn & improve everyday.

Roopak Nair Business Leader - Live Games & CMO Reliance Games
Shailesh Prabhu Founder Yellow Monkey Studios

Shailesh Prabhu is an Indie Game Designer from India who has been designing games for over ten years. Seven years ago he founded Yellow Monkey Studios and is the recipient of numerous game design and entrepreneurship awards around the world. Socioball, HUEBRIX, It’s Just a Thought are some of his recent games. Shailesh is also an excellent cook, loves playing tennis, gardening and DIY projects apart from sporting facial hair.

Siddharth Sivaraman Co-founder Dastan Games
Indie Mavens on why Crunch - including indie self-crunch - is a failure of process DON'T PUSH IT May 3rd, 2016

Indie Mavens on why Crunch - including indie self-crunch - is a failure of process

Don't confuse passion with servitude

Aaron Fothergill Co-founder Strange Flavour
Dan Menard CEO Double Stallion
Erik van Wees Co-founder Arcane Circus
Kepa Auwae Business / Design RocketCat Games
Leanne Bayley Developer
Matthew Annal MD Nitrome
Molly Heady-Carroll Co-founder & Lead Artist Arcane Circus
Pavel Ahafonau Co-founder Happymagenta
Sebastian Lindén CEO & Creative Director Qaos Games
Tanya Short Creative Director Kitfox Games
Tom Sennett Game Designer
Travis Ryan Studio Head Dumpling Design
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Will Clash Royale's success herald a wave of synchronous PVP imitators? ATTACK OF THE CLONES? Apr 25th, 2016

Will Clash Royale's success herald a wave of synchronous PVP imitators?

Mobile Mavens on clones and eSports

Marcelo Careaga Head of Production Miniclip
Adam Telfer Product Lead Wooga

Adam has been in the mobile game industry since 2007, creating games independently. He's since grown into a full 50+ person studio manager.

Recently he's taken a position at Wooga in Berlin to sharpen his design skills and work with the world's best to create amazing, well-crafted products onto the mobile marketplace.

Devin Nambiar Director of Product Management Kabam
Jas Purewal Lawyer & Partner Purewal & Partners
Jon Hare Owner Tower Studios

Jon Hare is one of Europe's best known creative directors and game designers with over 10 international number one games to his name and nearly 30 years of experience in the games industry.

Jon co-founded and managed the legendary 1980/90s development company Sensible Software, creating games such as Sensible Soccer, Cannon Fodder and Wizball to great critical acclaim and commercial success and has also worked in senior posts in two of the UK's biggest games developer/publishers Codemasters and Jagex.

Since 1999 Jon has been one of the top game design and business development consultants in Europe working for many different publishing and development clients.

His own new company Tower Studios specializes in developing, publishing and licensing games on mobile and digital formats enjoying recent international success with the release of Speedball 2 Evolution and Word Explorer across numerous mobile and digital platforms.

Jon has also been a full BAFTA member for over 10 years, serving on the BAFTA Games Committee and is a regular Chairman of juries for BAFTA Games awards, as well as acting in a mentor capacity for both BAFTA and NESTA.

Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Richard Hazenberg CEO Lunagames
Scott Foe Chief Product Officer Ignited Artists
Torulf Jernström CEO Tribeflame
Will Luton Product Lead A Thinking Ape
William D. Volk CCO PlayScreen
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Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale CROWNED Apr 13th, 2016

Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale

Smart moves

Dimitar Draganov Monetization Manager flaregames

A game design and monetization analyst with professional gaming background and degrees in Social Sciences, Economics and Probabilities and Statistics, Dimitar also writes the Freemium Game Designs blog.

Jordan Blackman Lead Designer Adrian Crook & Associates

Jordan Blackman is a lead designer and producer with over ten years of experience designing, producing, and managing hit content for companies like Zynga, Ubisoft, NovaLogic, & Disney.

Over 80 million people have played games that Jordan worked on as either a producer or designer.

Jordan’s credits include Lead Designer on FrontierVille & CastleVille, Senior Producer and Original Concept on CSI: Crime City (Facebook), Producer on Delta Force: Black Hawk Down, and Writer on Joint Operations: Typhoon Rising.

Justin Stolzenberg Director, Product & Monetization flaregames
Michail Katkoff Executive Producer, writer of DeconstructorofFun.com
Mikkel Faurholm Freelance designer, writer of AppCrimes.com
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