Mobile Mavens

Our panel of experts drawn from all sectors of the mobile gaming industry

Featured

Carrots and sticks: How F2P designers should balance wither and daily rewards MONETIZER MAVENS Nov 26th, 2014

Carrots and sticks: How F2P designers should balance wither and daily rewards

Our Monetizer Mavens talk appointment gaming mechanics

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Jordan Blackman Lead Designer Adrian Crook & Associates

Jordan Blackman is a lead designer and producer with over ten years of experience designing, producing, and managing hit content for companies like Zynga, Ubisoft, NovaLogic, & Disney.

Over 80 million people have played games that Jordan worked on as either a producer or designer.

Jordan’s credits include Lead Designer on FrontierVille & CastleVille, Senior Producer and Original Concept on CSI: Crime City (Facebook), Producer on Delta Force: Black Hawk Down, and Writer on Joint Operations: Typhoon Rising.

Justin Stolzenberg Director, Product & Monetization flaregames
Kevin Oke F2P Design and Production Consultant
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mark Sorrell Freemium game design consultant

Mark Sorrell is a consultant and advisor on fremium game design, behavioural change, value perception and strategy. He has over a decade of experience in making games do new things, in new places, for new audiences. With an enviable history of successful projects for companies across gaming, broadcasting, advertising and finance, talk to Sorrell if you want to know how games can help your business.

Michail Katkoff Executive Producer, writer of DeconstructorofFun.com
Mikkel Faurholm Freelance designer, writer of AppCrimes.com
Nicholas Lovell F2P consultant Gamesbrief
Tim Rachor Game Designer Gameforge

Recent articles

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Was it okay for ustwo to charge for Monument Valley: Forgotten Shores? MOBILE MAVENS Nov 19th, 2014

Was it okay for ustwo to charge for Monument Valley: Forgotten Shores?

Or should it have been a free release?

Brian Baglow Founder / Director Scottish Games Network

Brian's worked with over 150 companies in the last ten years, in-house and as an independent consultant, helping companies to start up, find funding, develop games, establish brands, organise events, design apps, educate a new market, launch products, build a profile, meet the right people, and make things happen.

Dan Gray Executive Producer ustwo
Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jani Kahrama Founder Secret Exit
Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Will Luton Game designer Doctor Monolith
William D. Volk CCO PlayScreen
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Is South Park's criticism of F2P games valid? MOBILE MAVENS Nov 14th, 2014

Is South Park's criticism of F2P games valid?

Indie Mavens debate the situation

Dan Menard CEO Double Stallion
Dave Gilbert CCO Wadjet Eye Games
Hugo Smits Game Designer Goodbye Galaxy Games
Pavel Ahafonau Co-founder Happymagenta
Richard Perrin Owner Locked Door Puzzle
Vadim Starygin Founder Elite Games
3
Why mobile games have no future on your TV screen MOBILE GAMING MAVENS Nov 11th, 2014

Why mobile games have no future on your TV screen

Industry luminaries talk Apple, Google and Amazon's assault on your TV

Christopher Kassulke CEO / Owner HandyGames
Jared Steffes President / Founder Furywing
Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Thomas Nielsen Osao Games
William D. Volk CCO PlayScreen
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It's not about ethics, it's about hate: The games industry closes the door on GamerGate MOBILE MAVENS Nov 3rd, 2014

It's not about ethics, it's about hate: The games industry closes the door on GamerGate

Our Mavens sum up the last few months

Adam Telfer Product Lead Wooga

Adam has been in the mobile game industry since 2007, creating games independently. He's since grown into a full 50+ person studio manager. Recently he's taken a position at Wooga in Berlin to sharpen his design skills and work with the world's best to create amazing, well-crafted products onto the mobile marketplace.

Dan Gray Executive Producer ustwo
Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Kevin Corti Principal Spidershed Media
Patrick Liu Creative Director Rovio Sweden
Scott Foe Entrepreneur In Residence
Will Luton Game designer Doctor Monolith
William D. Volk CCO PlayScreen
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

Adrian Crook Founder Adrian Crook & Associates
Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Dimitar Draganov Monetization Manager flaregames

A game design and monetization analyst with professional gaming background and degrees in Social Sciences, Economics and Probabilities and Statistics, Dimitar also writes the Freemium Game Designs blog.

Eric Seufert Head of marketing Wooga

Author of Freemium Economics, published by Elsevier in 2014: http://amzn.to/19zaPQB

Owner / Editor at Mobile Dev Memo: http://mobiledevmemo.com

Jon Walsh CEO Fuse Powered
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mark Sorrell Freemium game design consultant

Mark Sorrell is a consultant and advisor on fremium game design, behavioural change, value perception and strategy. He has over a decade of experience in making games do new things, in new places, for new audiences. With an enviable history of successful projects for companies across gaming, broadcasting, advertising and finance, talk to Sorrell if you want to know how games can help your business.

Mikkel Faurholm Freelance designer, writer of AppCrimes.com
Mitchell Smallman Rovio Entertainment

Mitchell Smallman is a Product Manager for Rovio Entertainment and a veteran of the free-to-play game space, having worked on over a dozen successful games in the social and mobile game industries.

He regularly speaks at colleges and conferences on video game product design. He is also an expert at writing incredibly dry personal bios for websites that make him sound like a stuffy business type dude.

Nicholas Lovell F2P consultant Gamesbrief
Tom Farrell Marketing director Swrve
VR is cool, but currently lacks commercial viability say our Indie Mavens MOBILE MAVENS Oct 28th, 2014

VR is cool, but currently lacks commercial viability say our Indie Mavens

Show us the retail units!

Chris Priestman Writer Steel Media Ltd
Jon Ingold Creative Director inkle

Jon's focus is on content, working from the initial outline, through the development of the authoring tools, to the writing and scripting of final content.

Previously, Jon was a lead designer at Sony Computer Entertainment Europe, and before that a secondary school teacher, so he loves to talk. He's a published author of short stories and over a decade's worth of award-winning interactive fiction.

 

Nicolas Barrière Designer Double Stallion
Pavel Ahafonau Co-founder Happymagenta
Richard Perrin Owner Locked Door Puzzle
Shawn Allen Founder Nuchallenger
Vadim Starygin Founder Elite Games
Yann Seznec Founder Lucky Frame
What Unity did next: Industry reacts to Riccitiello appointment MOBILE MAVENS Oct 27th, 2014

What Unity did next: Industry reacts to Riccitiello appointment

Is Unity looking to sell, float or..?

Dave Castelnuovo Owner Bolt Creative
Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Thomas Nielsen Osao Games
William D. Volk CCO PlayScreen
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Retail virtual reality: What does it need, and where the hell is it? WEARABLE MAVENS Oct 22nd, 2014

Retail virtual reality: What does it need, and where the hell is it?

Our Mavens look into the future of consumer VR

Ana Ribeiro Indie game designer

Game Designer/Developer programmer, artist and cosplayer.
Pixel rift is a reflection of my life experience playing games since I can remember.
This game is my final Project is for my masters degree in Games Design and Development at The National Film & Television School. Back in Brazil I ran my own Pie business, but that's another story.
I almost forgot to report that I also love cooking sushi and no one beat me eating ice cream.

E McNeill Indie game designer

In November 2012, I quit my job, moved across the country, and started working full-time as an indie game designer. My second commercial title was Bombball for Ouya, Mac, and PC. In late 2013, I won the Oculus VR Jam with a prototype called Ciess. Now, I’m working on turning Ciess into a full game called Darknet, set to release alongside the Oculus Rift. It’s by far the largest project I’ve ever worked on.

So far, this whole game development thing has been awesome.

Martin Caine Retroburn Games

Senior Programmer at @ticktockgames. Director of @retroburngames. Crafting games for Console, PC, and Mobile.

Scott Harber Owner Sc0tt Games

Sc0tt Games is run by Scott Harber, an eleven-year games industry veteran whose previous credits include The Getaway, Black, Burnout 3, Burnout Revenge, Burnout Paradise, Need for Speed Hot Pursuit, Need for Speed Most Wanted, Need for Speed Rivals, and Battlefield Hardline.

Tipatat Chennavasin VR/AR Developer
Apple's iPad reveal: What the industry wanted and what we got MOBILE MAVENS Oct 20th, 2014

Apple's iPad reveal: What the industry wanted and what we got

Did reality match up to the hype?

Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Thomas Nielsen Osao Games
Will Luton Game designer Doctor Monolith
William D. Volk CCO PlayScreen
Rovio's risk: Are layoffs evidence of lean times ahead at the house that Angry Birds built? MOBILE MAVENS Oct 13th, 2014

Rovio's risk: Are layoffs evidence of lean times ahead at the house that Angry Birds built?

Our Mavens give their view

Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Vladimir Funtikov Co-Founder Creative Mobile
William D. Volk CCO PlayScreen
Indie Mavens on providing physical addresses for Google Play MOBILE MAVENS Oct 10th, 2014

Indie Mavens on providing physical addresses for Google Play

Ahmed Samea CEO / Founder Amidos Games
Dan Menard CEO Double Stallion
Jon Ingold Creative Director inkle

Jon's focus is on content, working from the initial outline, through the development of the authoring tools, to the writing and scripting of final content.

Previously, Jon was a lead designer at Sony Computer Entertainment Europe, and before that a secondary school teacher, so he loves to talk. He's a published author of short stories and over a decade's worth of award-winning interactive fiction.

 

Kepa Auwae Business / Design RocketCat Games
Paul Kilduff-Taylor Managing Director Mode 7 Games
Pavel Ahafonau Co-founder Happymagenta
Nine's not fine, so is Microsoft onto a winner with Windows 10? MOBILE MAVENS Oct 6th, 2014

Nine's not fine, so is Microsoft onto a winner with Windows 10?

An OS for all devices, or a Microsoft mess up?

Alex Bubb Head of Partner Management and Marketing Microsoft Mobile

An innovative and passionate senior marketing leader with a track record over 16 years driving propositions and brand development client-side for leading companies including Nokia, Sony Ericsson, Electronic Arts, T-Mobile, Sony, and Canon.

Alexey Sazonov Sales and Marketing Director HeroCraft
Christopher Kassulke CEO / Owner HandyGames
Dave Castelnuovo Owner Bolt Creative
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Kevin Corti Principal Spidershed Media
Oscar Clark Evangelist Applifier

As Evangelist for Applifier’s Everyplay platform, Oscar spreads the word on the game discovery benefits of gameplay recording & sharing, how opt-in video advertising can help convert non-paying users, as well as bring in direct revenue.

He has been a pioneer in online, mobile, and console social games services since 1998. He is also currently working on his first book, Games As A Service – How Free To Play Design Can Make Better Games, expected in March 2014.

Richard Hazenberg CEO Lunagames
Will Luton Game designer Doctor Monolith
The power and potential of card-collection mechanics for F2P mobile games MONETIZER MAVENS Sep 30th, 2014

The power and potential of card-collection mechanics for F2P mobile games

The Monetisation Maven ponder trumps and jokers

Ben Cousins F2P game consultant

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Dimitar Draganov Monetization Manager flaregames

A game design and monetization analyst with professional gaming background and degrees in Social Sciences, Economics and Probabilities and Statistics, Dimitar also writes the Freemium Game Designs blog.

Ethan Levy Monetization design consultant, writer of FamousAspect.com
Justin Stolzenberg Director, Product & Monetization flaregames
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mitchell Smallman Rovio Entertainment

Mitchell Smallman is a Product Manager for Rovio Entertainment and a veteran of the free-to-play game space, having worked on over a dozen successful games in the social and mobile game industries.

He regularly speaks at colleges and conferences on video game product design. He is also an expert at writing incredibly dry personal bios for websites that make him sound like a stuffy business type dude.

Tom Farrell Marketing director Swrve
Wes Leviton Lead Designer Adrian Crook & Associates

Wesley Leviton is a lead designer and producer with a 15-year history of creating successful games across mobile, social, and console spaces. Wes is an early innovator in mobile gaming with a history of identifying, innovating, and incorporating emerging gaming trends.


Wes has worked for many major companies including Disney, Majesco, Sony of America, A&E, Hasbro, Warner Bros, and Ubisoft. His specialties include monetization strategies, live operations, game systems and mechanics, data driven design, user acquisition, and social game design.

1
Advantage App Store? The industry reacts to App Bundles on iOS 8 MOBILE MAVENS Sep 29th, 2014

Advantage App Store? The industry reacts to App Bundles on iOS 8

Can Apple shake up app discovery?

Dave Castelnuovo Owner Bolt Creative
Jared Steffes President / Founder Furywing
John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Kevin Corti Principal Spidershed Media
William D. Volk CCO PlayScreen
2
Microsoft's move for Minecraft: Massive mistake or masterstroke? MOBILE MAVEN Sep 22nd, 2014

Microsoft's move for Minecraft: Massive mistake or masterstroke?

Our Mavens give their expert view

Dave Castelnuovo Owner Bolt Creative
David MacQueen Executive Director Strategy Analytics
Harry Holmwood European CEO Marvelous

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Griffin CMO GameSparks
Kevin Corti Principal Spidershed Media
Scott Foe Entrepreneur In Residence
William D. Volk CCO PlayScreen
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