Mobile Mavens

Our panel of experts drawn from all sectors of the mobile gaming industry

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What are the best ways for indie game developers to market their games? INDIE MAVENS Dec 9th, 2016

What are the best ways for indie game developers to market their games?

Our Indie Mavens weigh in

Aaron Fothergill Co-founder Strange Flavour
Dan Menard CEO Double Stallion
Pierre-Luc Vettier CEO Zero Games Studios
Simon Joslin Creative Director The Voxel Agents
Tanya Short Creative Director Kitfox Games
Travis Ryan Studio Head Dumpling Design

Recent articles

How big an impact will Facebook Instant Games have on mobile gaming? MOBILE MAVENS Dec 8th, 2016

How big an impact will Facebook Instant Games have on mobile gaming?

Mobile Mavens discuss the HTML5-powered Messenger platform

Adam Telfer Product Lead Wooga

Adam has been in the mobile game industry since 2007, creating games independently. He's since grown into a full 50+ person studio manager.

Recently he's taken a position at Wooga in Berlin to sharpen his design skills and work with the world's best to create amazing, well-crafted products onto the mobile marketplace.

Devin Nambiar Head of Product Management, Asia-Pacific Electronic Arts
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Matthew Wiggins CEO MojiWorks
Oleg Pridiuk Evangelist, Defold King
William D. Volk CCO PlayScreen
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What will be the biggest mobile game monetisation trends in 2017? MONETISATION MAVENS Dec 7th, 2016

What will be the biggest mobile game monetisation trends in 2017?

The experts predict the hot new business models for next year

Arto Huhta Monetisation Expert flaregames
Igor Klyukin COO Pixonic
Jari Pauna CEO Motorious Entertainment
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Nikola Cavic Head of Business Development Nordeus
Roman Zhdanov VP Marketing Plarium
as Will India's mobile games market really be worth $1.1 billion by 2020? INDIAN MAVENS Dec 2nd, 2016

Will India's mobile games market really be worth $1.1 billion by 2020?

Indian Mavens discuss App Annie's projections

Amit Goyal Co-founder SuperSike Games
Chandan Mohanty CEO Leprechaun Games
Hrishi Oberoi Founder Photon Tadpole
Manish Agarwal CEO Nazara Games
Nalin Savara CEO and Technical Director Darksun Technologies
Rituraj Behera Co-founder Cympl

My name is Rituraj Behera and I am Co-founder of Cympl, an Indie game studio started back in November 2012.

I had begun my career as an application developer but I always loved playing games which attracted me to the fast growing mobile games industry.

I had started the organization with a vision to create high quality mobile games and an attitude to learn & improve everyday.

Shaan Mishra Founder, Designer Tryhard Entertainment
Shailesh Prabhu Founder Yellow Monkey Studios

Shailesh Prabhu is an Indie Game Designer from India who has been designing games for over ten years. Seven years ago he founded Yellow Monkey Studios and is the recipient of numerous game design and entrepreneurship awards around the world. Socioball, HUEBRIX, It’s Just a Thought are some of his recent games. Shailesh is also an excellent cook, loves playing tennis, gardening and DIY projects apart from sporting facial hair.

How useful are ads for indies in their free-to-play games? INDIE MAVENS Dec 1st, 2016

How useful are ads for indies in their free-to-play games?

Our Indie Mavens weigh in

Aaron Fothergill Co-founder Strange Flavour
Dan Menard CEO Double Stallion
Matthew Annal MD Nitrome
Nathan Fouts Founder Mommy's Best Games
Pavel Ahafonau Co-founder Happymagenta
Sebastian Lindén CEO & Creative Director Qaos Games
Travis Ryan Studio Head Dumpling Design
Mobile developers discuss the most important rules of game monetisation design MOBILE MAVENS Nov 30th, 2016

Mobile developers discuss the most important rules of game monetisation design

The most important techniques to get players spending

Adam Telfer Product Lead Wooga

Adam has been in the mobile game industry since 2007, creating games independently. He's since grown into a full 50+ person studio manager.

Recently he's taken a position at Wooga in Berlin to sharpen his design skills and work with the world's best to create amazing, well-crafted products onto the mobile marketplace.

Devin Nambiar Head of Product Management, Asia-Pacific Electronic Arts
Shintaro Kanaoya CEO Chorus Worldwide

Founder and CEO of Chorus Worldwide, a publisher for Western mobile developers seeking success in the Asian markets, Shintaro has over 20 years' experience within the gaming industry.

He has worked in various roles from game production, localisation, marketing and business development at companies such as EA, SCEE, Rare and Microsoft.

Torulf Jernström CEO Tribeflame
Will Luton Senior Product Manager Rovio Stockholm
William D. Volk CCO PlayScreen
as What do mobile developers think of Super Mario Run's premium $9.99 price? MOBILE MAVENS Nov 22nd, 2016

What do mobile developers think of Super Mario Run's premium $9.99 price?

Is Nintendo jumping too high with the cost?

Christopher Kassulke CEO / Owner HandyGames
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Nick Malaperiman Head of Marketing TopHouse Media

Nick Malaperiman has launched Console, PC or Mobile games since '95. Nick first started at EA, launching multiple FIFA, NBA and NHL franchises, during 7 years. Nick then started Nokia's Games marketing division, launching 300+ games/apps in 7 years. Nick was previously GM of Yummi Games, in China and Founder of Chunky Pig Marketing - now part of Roadhouse Interactive.

Oscar Clark Everyplay Evangelist Unity Technologies

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Shintaro Kanaoya CEO Chorus Worldwide

Founder and CEO of Chorus Worldwide, a publisher for Western mobile developers seeking success in the Asian markets, Shintaro has over 20 years' experience within the gaming industry.

He has worked in various roles from game production, localisation, marketing and business development at companies such as EA, SCEE, Rare and Microsoft.

Torulf Jernström CEO Tribeflame
Wilhelm Taht Head of Games Rovio
as Indian game developers reflect on NASSCOM Game Developer Conference 2016 BACK IN THE OFFICE Nov 17th, 2016

Indian game developers reflect on NASSCOM Game Developer Conference 2016

Highlights and learnings from the Hyderabad conference

Abhinav Sarangi Co-Founder All in a Days Play
Ankush Madad Co-Founder and Creative Head Dropout Games
Cartic P Business Development Manager Juego Studio Private Limited
Chandan Mohanty CEO Leprechaun Games
Felix Manojh CEO Flixy Games
Hrishi Oberoi Founder Photon Tadpole
Laxmi Desai-Khanolkar CEO and co-founder Apar Games
Rituraj Behera Co-founder Cympl

My name is Rituraj Behera and I am Co-founder of Cympl, an Indie game studio started back in November 2012.

I had begun my career as an application developer but I always loved playing games which attracted me to the fast growing mobile games industry.

I had started the organization with a vision to create high quality mobile games and an attitude to learn & improve everyday.

Roby John CEO June Software
Shailesh Prabhu Founder Yellow Monkey Studios

Shailesh Prabhu is an Indie Game Designer from India who has been designing games for over ten years. Seven years ago he founded Yellow Monkey Studios and is the recipient of numerous game design and entrepreneurship awards around the world. Socioball, HUEBRIX, It’s Just a Thought are some of his recent games. Shailesh is also an excellent cook, loves playing tennis, gardening and DIY projects apart from sporting facial hair.

Siddharth Sivaraman Co-founder Dastan Games
Vaibhav Chavan CEO and Founder underDOGS Gaming Studio

7+ years of experience in Gaming Industry. Currently spearheads underDOG Gaming as a Game Designer, Business and Product Guy.

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Mobile developers debate the importance of in-game events MOBILE MAVENS Nov 8th, 2016

Mobile developers debate the importance of in-game events

Just how significant are they?

Oscar Clark Everyplay Evangelist Unity Technologies

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Scott Foe Chief Product Officer Ignited Artists
Will Luton Senior Product Manager Rovio Stockholm
William D. Volk CCO PlayScreen
3
Are indie developers interested in releasing games on the Nintendo Switch? INDIE MAVENS Nov 3rd, 2016

Are indie developers interested in releasing games on the Nintendo Switch?

Our Indie Mavens weigh in

Aaron Fothergill Co-founder Strange Flavour
Ben Murch Creative Director Rodeo Games
Dan Menard CEO Double Stallion
Matthew Annal MD Nitrome
Nathan Fouts Founder Mommy's Best Games
Pierre-Luc Vettier CEO Zero Games Studios
Tanya Short Creative Director Kitfox Games
Travis Ryan Studio Head Dumpling Design
as Indian game developers discuss whether Nintendo Switch could be a success in India INDIAN MAVENS Nov 2nd, 2016

Indian game developers discuss whether Nintendo Switch could be a success in India

Game-changer or gimmick?

Abhinav Sarangi Co-Founder All in a Days Play
Ankush Madad Co-Founder and Creative Head Dropout Games
Chirag Chopra Founder Lucid Labs
Hrishi Oberoi Founder Photon Tadpole
Vaibhav Chavan CEO and Founder underDOGS Gaming Studio

7+ years of experience in Gaming Industry. Currently spearheads underDOG Gaming as a Game Designer, Business and Product Guy.

What do mobile developers think of the Nintendo Switch? MOBILE MAVENS Nov 1st, 2016

What do mobile developers think of the Nintendo Switch?

Can the Switch and mobile gaming happily coexist?

Jared Steffes Business Development Manager Super Rewards
John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Oscar Clark Everyplay Evangelist Unity Technologies

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Will Luton Senior Product Manager Rovio Stockholm
William D. Volk CCO PlayScreen
What's the value of a movie license for a free-to-play mobile game? MOBILE MAVENS Oct 26th, 2016

What's the value of a movie license for a free-to-play mobile game?

And why are such deals so popular?

Devin Nambiar Head of Product Management, Asia-Pacific Electronic Arts
Harry Holmwood European CEO Marvelous Entertainment

A 20-year veteran of video games and online space, Harry is European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Jared Steffes Business Development Manager Super Rewards
Jas Purewal Lawyer & Partner Purewal & Partners
Jean-Philippe Decka CeO PocketWhale

Jean-Philippe has 5 years' experience building startups and advertising mobile games globally. He has a strong entrepreneurial mindset and highly developed expertise in sales strategy, team management, user acquisition, game design, user engagement and monetization.

Jean-Philippe started his career working for the mobile game publisher Chugulu where he was in charge of designing and marketing free to play titles. He contributed to the success of the award winning e-commerce platform lazada.ph while working for Rocket Internet as Global Venture Director in the Philippines. After Rocket Internet, Jean-Philippe joined HitFox as Head of Business Development for mobile games marketing ventures GameFinder and AppLift. He helped grow and develop both companies internationally as Chief Revenue Officer.

John Ozimek Co-founder Big Ideas Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Oleg Pridiuk Evangelist, Defold King
Oscar Clark Everyplay Evangelist Unity Technologies

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Scott Foe Chief Product Officer Ignited Artists
Thomas Nielsen Osao Games
William D. Volk CCO PlayScreen
How can developers use analytics to make better games? ANALYTICS MAVENS Oct 25th, 2016

How can developers use analytics to make better games?

We ask the experts what they've found to be the most effective actionable insights

Lewis Boadle Art Director Fallen Tree Games
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mirko Wolter Game Designer GameDuell
Petri Jarvilehto CCO Seriously
Rob Davis Director Playniac
Saara Bergstrom Chief Marketing Officer Next Games
Sebastian Mayer Product Director Gameforge
What do mobile games industry pros think of App Store Search Ads? MOBILE MAVENS Oct 18th, 2016

What do mobile games industry pros think of App Store Search Ads?

Mobile Mavens debate the latest app discovery tool

Nick Malaperiman Head of Marketing TopHouse Media

Nick Malaperiman has launched Console, PC or Mobile games since '95. Nick first started at EA, launching multiple FIFA, NBA and NHL franchises, during 7 years. Nick then started Nokia's Games marketing division, launching 300+ games/apps in 7 years. Nick was previously GM of Yummi Games, in China and Founder of Chunky Pig Marketing - now part of Roadhouse Interactive.

Oscar Clark Everyplay Evangelist Unity Technologies

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Will Luton Senior Product Manager Rovio Stockholm
William D. Volk CCO PlayScreen
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