Article Types
- All [55]
- Chart of the Week [1]
- Video [1]
- Hot Five [1]
- Special Report [1]
- Job News [2]
- Data & Research [3]
- Mobile Mavens [4]
- Feature [10]
- Interview [13]
- Comment & Opinion [19]
News
Oct 31st, 2023
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
News
Sep 4th, 2023
Meta may offer EU users an ad-dodging subscription service
The move would allow them to circumvent new EU policies regarding data collection practices
Mobile Mavens
Jul 8th, 2023
Mobile Mavens: What do app downloads direct from Facebook mean for the industry?
We round up expert industry opinions on the potential of an app store within Facebook
News
Jan 5th, 2023
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
News
Sep 29th, 2022
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
Data & Research
Aug 22nd, 2022
State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch
Special Report
Jul 15th, 2022
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games