App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,306,157

Total Inactive Apps (no longer available for download): 215,657

Total Apps Seen in US App Store: 2,521,814

Number of Active Publishers in the US App Store: 533,122

Count of application submissionsDetails

This Month (Apps): 7,234 ( 301 / day )

This Month (Games): 4,508 ( 188 / day )

This Month (Total): 11,742 ( 489 / day )

Application price distributionDetails

Current Average App Price: $1.13

Current Average Game Price: $0.55

Current Average Overall Price: $1.00

Application Category DistributionDetails

Most Popular Categories

  1. Games (535,970 active)
  2. Business (236,195 active)
  3. Education (212,925 active)
  4. Lifestyle (200,101 active)
  5. Entertainment (145,717 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,306,157

Total Inactive Apps (no longer available for download): 215,657

Total Apps Seen in US App Store: 2,521,814

Number of Active Publishers in the US App Store: 533,122

Count of Active Applications By Month
Month # Apps # Games # Total
2016-05 1,769,228 536,929 2,306,157
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-05 7,234 4,508 11,742 489
2016-04 8,895 5,593 14,488 467
2016-03 41,828 17,114 58,942 1,901
2016-02 40,892 16,394 57,286 1,848
2016-01 50,942 19,197 70,139 2,263
2015-12 41,252 17,418 58,670 1,893
2015-11 42,812 14,491 57,303 1,848
2015-10 40,245 13,988 54,233 1,749
2015-09 36,809 12,959 49,768 1,605
2015-08 39,851 15,025 54,876 1,770
2015-07 43,461 15,301 58,762 1,896
2015-06 39,796 13,508 53,304 1,719
2015-05 43,452 14,984 58,436 1,885
2015-04 32,288 11,319 43,607 1,407
2015-03 35,226 12,299 47,525 1,533
2015-02 32,049 11,350 43,399 1,400
2015-01 35,734 12,099 47,833 1,543
2014-12 31,323 13,163 44,486 1,435
2014-11 35,594 12,582 48,176 1,554
2014-10 32,970 11,413 44,383 1,432
2014-09 26,870 10,398 37,268 1,202
2014-08 32,808 13,154 45,962 1,483
2014-07 35,272 12,600 47,872 1,544
2014-06 33,053 11,752 44,805 1,445
2014-05 34,366 12,473 46,839 1,511
2014-04 34,184 13,120 47,304 1,526
2014-03 30,758 13,118 43,876 1,415
2014-02 24,303 7,806 32,109 1,036
2014-01 30,856 7,295 38,151 1,231
2013-12 27,819 9,135 36,954 1,192
2013-11 30,228 8,745 38,973 1,257
2013-10 29,574 7,654 37,228 1,201
2013-09 26,426 6,653 33,079 1,067
2013-08 23,622 6,660 30,282 977
2013-07 26,142 6,639 32,781 1,057
2013-06 23,418 5,341 28,759 928
2013-05 25,891 5,933 31,824 1,027
2013-04 25,275 5,929 31,204 1,007
2013-03 23,661 5,455 29,116 939
2013-02 21,622 4,634 26,256 847
2013-01 23,529 4,930 28,459 918
2012-12 21,816 5,843 27,659 892
2012-11 26,663 5,568 32,231 1,040
2012-10 20,053 4,151 24,204 781
2012-09 21,050 4,478 25,528 823
2012-08 19,007 4,177 23,184 748
2012-07 14,335 3,192 17,527 565
2012-06 17,569 3,737 21,306 687
2012-05 20,108 4,200 24,308 784
2012-04 18,617 4,023 22,640 730
2012-03 18,976 3,943 22,919 739
2012-02 16,217 3,530 19,747 637
2012-01 16,200 3,421 19,621 633
2011-12 16,919 4,651 21,570 696
2011-11 15,505 3,267 18,772 606
2011-10 14,931 3,343 18,274 589
2011-09 14,776 3,214 17,990 580
2011-08 14,152 3,129 17,281 557
2011-07 11,743 2,726 14,469 467
2011-06 12,908 2,801 15,709 507
2011-05 12,770 2,501 15,271 493
2011-04 13,047 2,702 15,749 508
2011-03 15,549 3,282 18,831 607
2011-02 14,603 3,059 17,662 570
2011-01 15,051 2,831 17,882 577
2010-12 20,305 4,033 24,338 785
2010-11 14,168 2,256 16,424 530
2010-10 15,985 2,492 18,477 596
2010-09 13,052 1,924 14,976 483
2010-08 14,787 2,326 17,113 552
2010-07 14,307 2,100 16,407 529
2010-06 13,504 2,128 15,632 504
2010-05 12,351 1,760 14,111 455
2010-04 13,306 2,612 15,918 513
2010-03 13,263 1,801 15,064 486
2010-02 11,744 1,852 13,596 439
2010-01 11,491 1,522 13,013 420
2009-12 14,081 2,307 16,388 529
2009-11 6,933 1,432 8,365 270
2009-10 6,288 1,385 7,673 248
2009-09 6,672 1,421 8,093 261
2009-08 5,769 1,214 6,983 225
2009-07 5,253 1,005 6,258 202
2009-06 4,884 980 5,864 189
2009-05 3,820 922 4,742 153
2009-04 3,897 946 4,843 156
2009-03 3,506 787 4,293 138
2009-02 3,198 723 3,921 126
2009-01 2,383 571 2,954 95
2008-12 1,924 545 2,469 80
2008-11 1,530 446 1,976 64
2008-10 1,405 416 1,821 59
2008-09 970 320 1,290 42
2008-08 747 242 989 32
2008-07 743 258 1,001 32
Unknown 0 1 1 -
Total 1,947,161 574,625 2,521,786 881

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,348,904 408,640 1,757,544 76.21%
0.99 170,752 71,379 242,131 10.50%
1.99 85,182 25,161 110,343 4.78%
2.99 53,386 18,637 72,023 3.12%
3.99 23,557 2,878 26,435 1.15%
4.99 31,272 5,681 36,953 1.60%
5.99 7,425 533 7,958 0.35%
6.99 4,796 971 5,767 0.25%
7.99 3,707 198 3,905 0.17%
8.99 2,729 134 2,863 0.12%
9.99 14,376 1,536 15,912 0.69%
10.99 1,029 108 1,137 0.05%
11.99 1,035 56 1,091 0.05%
12.99 1,024 33 1,057 0.05%
13.99 612 43 655 0.03%
14.99 2,565 153 2,718 0.12%
15.99 447 19 466 0.02%
16.99 540 12 552 0.02%
17.99 291 28 319 0.01%
18.99 394 6 400 0.02%
19.99 4,468 278 4,746 0.21%
20.99 165 12 177 0.01%
21.99 258 1 259 0.01%
22.99 169 5 174 0.01%
23.99 178 1 179 0.01%
24.99 1,238 43 1,281 0.06%
25.99 213 1 214 0.01%
26.99 98 1 99 0.00%
27.99 207 4 211 0.01%
28.99 139 15 154 0.01%
29.99 1,859 66 1,925 0.08%
30.99 81 3 84 0.00%
31.99 64 1 65 0.00%
32.99 85 3 88 0.00%
33.99 109 6 115 0.00%
34.99 279 7 286 0.01%
35.99 87 2 89 0.00%
36.99 45 1 46 0.00%
37.99 106 1 107 0.00%
38.99 69 1 70 0.00%
39.99 757 43 800 0.03%
40.99 45 1 46 0.00%
41.99 37 1 38 0.00%
42.99 48 2 50 0.00%
43.99 31 21 52 0.00%
44.99 173 1 174 0.01%
45.99 19 1 20 0.00%
46.99 23 5 28 0.00%
47.99 36 4 40 0.00%
48.99 71 2 73 0.00%
49.99 1,007 20 1,027 0.04%
54.99 133 3 136 0.01%
59.99 253 5 258 0.01%
64.99 157 4 161 0.01%
69.99 181 5 186 0.01%
74.99 113 4 117 0.01%
79.99 194 3 197 0.01%
84.99 29 2 31 0.00%
89.99 101 9 110 0.00%
94.99 62 4 66 0.00%
99.99 610 77 687 0.03%
109.99 24 1 25 0.00%
119.99 74 5 79 0.00%
124.99 17 1 18 0.00%
129.99 53 1 54 0.00%
139.99 35 2 37 0.00%
149.99 159 6 165 0.01%
159.99 45 1 46 0.00%
169.99 33 1 34 0.00%
174.99 4 1 5 0.00%
179.99 53 3 56 0.00%
189.99 21 1 22 0.00%
199.99 156 13 169 0.01%
209.99 9 1 10 0.00%
219.99 23 1 24 0.00%
229.99 10 1 11 0.00%
239.99 16 2 18 0.00%
249.99 58 2 60 0.00%
299.99 97 6 103 0.00%
349.99 42 3 45 0.00%
399.99 48 1 49 0.00%
449.99 24 0 24 0.00%
499.99 62 0 62 0.00%
599.99 20 0 20 0.00%
699.99 11 0 11 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 99 8 107 0.00%
Total # apps: 1,769,228 536,936 2,306,164  
Total cost to buy all apps: $2,001,778.76 $295,164.04 $2,296,942.80  
Average App Price $1.13 $0.55 $1.00  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 535,970 23.24%
Business 236,195 10.24%
Education 212,925 9.23%
Lifestyle 200,101 8.68%
Entertainment 145,717 6.32%
Utilities 115,234 5.00%
Travel 95,757 4.15%
Book 72,778 3.16%
Health & Fitness 68,187 2.96%
Music 64,712 2.81%
Food & Drink 64,276 2.79%
Productivity 63,707 2.76%
Sports 55,195 2.39%
Photo & Video 52,954 2.30%
Finance 52,077 2.26%
Reference 51,812 2.25%
News 50,381 2.18%
Social Networking 47,951 2.08%
Medical 45,642 1.98%
Navigation 26,819 1.16%
Catalogs 17,588 0.76%
Shopping 13,916 0.60%
Weather 7,127 0.31%
Graphics & Design 1,601 0.07%
Developer Tools 1,512 0.07%
Photography 1,389 0.06%
Video 1,371 0.06%
Magazines & Newspapers 571 0.02%
Newsstand 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Total 2,303,470  
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