App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,125,575

Total Inactive Apps (no longer available for download): 225,387

Total Apps Seen in US App Store: 1,350,962

Number of Active Publishers in the US App Store: 281,594

Count of application submissionsDetails

This Month (Apps): 365 ( 14 / day )

This Month (Games): 330 ( 13 / day )

This Month (Total): 695 ( 27 / day )

Application price distributionDetails

Current Average App Price: $1.58

Current Average Game Price: $0.75

Current Average Overall Price: $1.42

Application Category DistributionDetails

Most Popular Categories

  1. Games (220,198 active)
  2. Education (119,523 active)
  3. Business (99,350 active)
  4. Lifestyle (88,978 active)
  5. Entertainment (83,262 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,125,575

Total Inactive Apps (no longer available for download): 225,387

Total Apps Seen in US App Store: 1,350,962

Number of Active Publishers in the US App Store: 281,594

Count of Active Applications By Month
Month # Apps # Games # Total
2014-07 905,508 220,067 1,125,575
2014-06 577,175 126,834 704,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-07 365 330 695 27
2014-06 3,604 1,951 5,555 179
2014-05 33,761 12,326 46,087 1,487
2014-04 33,786 13,034 46,820 1,510
2014-03 30,326 12,969 43,295 1,397
2014-02 23,961 7,698 31,659 1,021
2014-01 30,413 7,230 37,643 1,214
2013-12 27,366 8,967 36,333 1,172
2013-11 29,722 8,641 38,363 1,238
2013-10 28,981 7,518 36,499 1,177
2013-09 25,974 6,578 32,552 1,050
2013-08 23,161 6,555 29,716 959
2013-07 25,621 6,525 32,146 1,037
2013-06 22,878 5,248 28,126 907
2013-05 25,009 5,800 30,809 994
2013-04 24,658 5,811 30,469 983
2013-03 23,061 5,342 28,403 916
2013-02 21,157 4,556 25,713 829
2013-01 22,994 4,845 27,839 898
2012-12 21,306 5,708 27,014 871
2012-11 26,101 5,466 31,567 1,018
2012-10 19,673 4,085 23,758 766
2012-09 20,536 4,398 24,934 804
2012-08 18,604 4,089 22,693 732
2012-07 13,942 3,132 17,074 551
2012-06 16,965 3,623 20,588 664
2012-05 19,491 4,058 23,549 760
2012-04 18,110 3,884 21,994 709
2012-03 18,431 3,846 22,277 719
2012-02 15,800 3,446 19,246 621
2012-01 15,780 3,323 19,103 616
2011-12 16,433 4,523 20,956 676
2011-11 15,072 3,172 18,244 589
2011-10 14,509 3,245 17,754 573
2011-09 14,296 3,127 17,423 562
2011-08 13,596 3,014 16,610 536
2011-07 11,222 2,632 13,854 447
2011-06 12,401 2,708 15,109 487
2011-05 12,240 2,403 14,643 472
2011-04 12,566 2,598 15,164 489
2011-03 15,356 3,229 18,585 600
2011-02 14,561 3,041 17,602 568
2011-01 15,002 2,814 17,816 575
2010-12 20,263 4,020 24,283 783
2010-11 14,155 2,250 16,405 529
2010-10 15,957 2,485 18,442 595
2010-09 13,034 1,917 14,951 482
2010-08 14,759 2,321 17,080 551
2010-07 14,281 2,095 16,376 528
2010-06 13,478 2,126 15,604 503
2010-05 12,335 1,758 14,093 455
2010-04 13,281 2,607 15,888 513
2010-03 13,243 1,799 15,042 485
2010-02 11,732 1,850 13,582 438
2010-01 11,463 1,518 12,981 419
2009-12 14,059 2,306 16,365 528
2009-11 6,923 1,430 8,353 269
2009-10 6,278 1,380 7,658 247
2009-09 6,655 1,421 8,076 261
2009-08 5,764 1,205 6,969 225
2009-07 5,223 1,006 6,229 201
2009-06 4,876 976 5,852 189
2009-05 3,802 916 4,718 152
2009-04 3,891 940 4,831 156
2009-03 3,494 780 4,274 138
2009-02 3,194 718 3,912 126
2009-01 2,377 570 2,947 95
2008-12 1,921 542 2,463 79
2008-11 1,523 446 1,969 64
2008-10 1,401 414 1,815 59
2008-09 965 319 1,284 41
2008-08 741 242 983 32
2008-07 740 256 996 32
Unknown 0 1 1 -
Total 1,090,599 260,102 1,350,701 616

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 596,308 140,120 736,428 65.43%
0.69 1 0 1 0.00%
0.99 130,850 48,603 179,453 15.94%
1.99 62,061 15,316 77,377 6.87%
2.99 35,845 8,697 44,542 3.96%
3.99 17,161 1,658 18,819 1.67%
4.99 21,949 2,920 24,869 2.21%
5.99 5,777 330 6,107 0.54%
6.99 3,515 665 4,180 0.37%
7.99 2,673 120 2,793 0.25%
8.99 1,960 80 2,040 0.18%
9.99 9,910 897 10,807 0.96%
10.99 1,007 108 1,115 0.10%
11.99 876 43 919 0.08%
12.99 833 15 848 0.08%
13.99 438 22 460 0.04%
14.99 1,786 95 1,881 0.17%
15.99 294 13 307 0.03%
16.99 477 15 492 0.04%
17.99 218 10 228 0.02%
18.99 356 8 364 0.03%
19.99 3,215 147 3,362 0.30%
20.99 101 6 107 0.01%
21.99 202 30 232 0.02%
22.99 105 7 112 0.01%
23.99 118 1 119 0.01%
24.99 897 27 924 0.08%
25.99 174 0 174 0.02%
26.99 49 1 50 0.00%
27.99 204 6 210 0.02%
28.99 107 15 122 0.01%
29.99 1,477 28 1,505 0.13%
30.99 70 1 71 0.01%
31.99 27 1 28 0.00%
32.99 44 2 46 0.00%
33.99 156 1 157 0.01%
34.99 212 4 216 0.02%
35.99 55 3 58 0.01%
36.99 34 2 36 0.00%
37.99 96 0 96 0.01%
38.99 58 1 59 0.01%
39.99 495 22 517 0.05%
40.99 17 1 18 0.00%
41.99 22 2 24 0.00%
42.99 35 0 35 0.00%
43.99 19 0 19 0.00%
44.99 118 2 120 0.01%
45.99 16 1 17 0.00%
46.99 27 1 28 0.00%
47.99 31 1 32 0.00%
48.99 59 1 60 0.01%
49.99 674 12 686 0.06%
54.99 107 4 111 0.01%
59.99 190 2 192 0.02%
64.99 123 2 125 0.01%
69.99 102 1 103 0.01%
74.99 82 1 83 0.01%
79.99 158 1 159 0.01%
84.99 25 3 28 0.00%
89.99 76 2 78 0.01%
94.99 25 1 26 0.00%
99.99 388 12 400 0.04%
109.99 25 0 25 0.00%
119.99 69 1 70 0.01%
124.99 12 0 12 0.00%
129.99 33 1 34 0.00%
139.99 27 3 30 0.00%
149.99 100 1 101 0.01%
159.99 39 1 40 0.00%
169.99 19 0 19 0.00%
174.99 4 1 5 0.00%
179.99 25 1 26 0.00%
189.99 16 0 16 0.00%
199.99 100 8 108 0.01%
209.99 6 0 6 0.00%
219.99 22 1 23 0.00%
229.99 7 0 7 0.00%
239.99 3 0 3 0.00%
249.99 40 0 40 0.00%
299.99 73 4 77 0.01%
349.99 43 5 48 0.00%
399.99 33 0 33 0.00%
449.99 18 0 18 0.00%
499.99 37 0 37 0.00%
599.99 13 0 13 0.00%
699.99 7 0 7 0.00%
799.99 10 0 10 0.00%
899.99 5 0 5 0.00%
999.99 56 1 57 0.01%
Total # apps: 905,327 220,118 1,125,445  
Total cost to buy all apps: $1,428,101.51 $165,465.02 $1,593,566.53  
Average App Price $1.58 $0.75 $1.42  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 220,198 19.56%
Education 119,523 10.62%
Business 99,350 8.83%
Lifestyle 88,978 7.91%
Entertainment 83,262 7.40%
Utilities 60,661 5.39%
Travel 55,218 4.91%
Book 52,350 4.65%
Music 37,846 3.36%
Productivity 32,914 2.92%
Sports 30,788 2.74%
Health & Fitness 30,773 2.73%
Reference 30,313 2.69%
Photo & Video 29,103 2.59%
News 27,939 2.48%
Finance 27,580 2.45%
Medical 24,380 2.17%
Food & Drink 23,596 2.10%
Social Networking 20,530 1.82%
Navigation 14,851 1.32%
Catalogs 7,665 0.68%
Weather 4,371 0.39%
Graphics & Design 941 0.08%
Developer Tools 888 0.08%
Video 837 0.07%
Photography 799 0.07%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 1,125,656  
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