App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,591,688

Total Inactive Apps (no longer available for download): 216,088

Total Apps Seen in US App Store: 1,807,776

Number of Active Publishers in the US App Store: 388,311

Count of application submissionsDetails

This Month (Apps): 31,191 ( 1,076 / day )

This Month (Games): 10,990 ( 379 / day )

This Month (Total): 42,181 ( 1,455 / day )

Application price distributionDetails

Current Average App Price: $1.33

Current Average Game Price: $0.64

Current Average Overall Price: $1.18

Application Category DistributionDetails

Most Popular Categories

  1. Games (342,111 active)
  2. Business (161,880 active)
  3. Education (158,136 active)
  4. Lifestyle (132,781 active)
  5. Entertainment (107,234 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,591,688

Total Inactive Apps (no longer available for download): 216,088

Total Apps Seen in US App Store: 1,807,776

Number of Active Publishers in the US App Store: 388,311

Count of Active Applications By Month
Month # Apps # Games # Total
2015-03 1,249,577 342,111 1,591,688
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-03 31,191 10,990 42,181 1,455
2015-02 31,686 11,273 42,959 1,386
2015-01 35,429 12,005 47,434 1,530
2014-12 30,920 13,007 43,927 1,417
2014-11 35,231 12,461 47,692 1,538
2014-10 32,868 11,379 44,247 1,427
2014-09 26,849 10,384 37,233 1,201
2014-08 32,768 13,148 45,916 1,481
2014-07 35,235 12,592 47,827 1,543
2014-06 33,009 11,749 44,758 1,444
2014-05 34,347 12,459 46,806 1,510
2014-04 34,136 13,118 47,254 1,524
2014-03 30,700 13,107 43,807 1,413
2014-02 24,270 7,794 32,064 1,034
2014-01 30,786 7,287 38,073 1,228
2013-12 27,746 9,109 36,855 1,189
2013-11 30,151 8,725 38,876 1,254
2013-10 29,497 7,635 37,132 1,198
2013-09 26,334 6,639 32,973 1,064
2013-08 23,540 6,646 30,186 974
2013-07 26,044 6,609 32,653 1,053
2013-06 23,314 5,323 28,637 924
2013-05 25,754 5,907 31,661 1,021
2013-04 25,149 5,899 31,048 1,002
2013-03 23,516 5,435 28,951 934
2013-02 21,519 4,618 26,137 843
2013-01 23,403 4,909 28,312 913
2012-12 21,716 5,785 27,501 887
2012-11 26,552 5,543 32,095 1,035
2012-10 19,984 4,135 24,119 778
2012-09 20,952 4,453 25,405 820
2012-08 18,909 4,154 23,063 744
2012-07 14,262 3,178 17,440 563
2012-06 17,481 3,700 21,181 683
2012-05 19,990 4,166 24,156 779
2012-04 18,536 3,984 22,520 726
2012-03 18,854 3,903 22,757 734
2012-02 16,122 3,504 19,626 633
2012-01 16,116 3,398 19,514 629
2011-12 16,808 4,610 21,418 691
2011-11 15,413 3,242 18,655 602
2011-10 14,832 3,318 18,150 585
2011-09 14,681 3,189 17,870 576
2011-08 14,024 3,098 17,122 552
2011-07 11,625 2,708 14,333 462
2011-06 12,786 2,771 15,557 502
2011-05 12,650 2,471 15,121 488
2011-04 12,920 2,664 15,584 503
2011-03 15,495 3,257 18,752 605
2011-02 14,577 3,049 17,626 569
2011-01 15,031 2,822 17,853 576
2010-12 20,286 4,026 24,312 784
2010-11 14,168 2,252 16,420 530
2010-10 15,970 2,490 18,460 595
2010-09 13,045 1,922 14,967 483
2010-08 14,774 2,324 17,098 552
2010-07 14,297 2,097 16,394 529
2010-06 13,489 2,127 15,616 504
2010-05 12,337 1,762 14,099 455
2010-04 13,294 2,612 15,906 513
2010-03 13,253 1,800 15,053 486
2010-02 11,738 1,852 13,590 438
2010-01 11,467 1,520 12,987 419
2009-12 14,069 2,307 16,376 528
2009-11 6,929 1,431 8,360 270
2009-10 6,285 1,380 7,665 247
2009-09 6,668 1,419 8,087 261
2009-08 5,766 1,208 6,974 225
2009-07 5,245 1,005 6,250 202
2009-06 4,879 978 5,857 189
2009-05 3,815 920 4,735 153
2009-04 3,896 943 4,839 156
2009-03 3,502 783 4,285 138
2009-02 3,198 719 3,917 126
2009-01 2,380 571 2,951 95
2008-12 1,921 543 2,464 79
2008-11 1,527 446 1,973 64
2008-10 1,403 414 1,817 59
2008-09 968 319 1,287 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,427,765 379,980 1,807,745 742

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 894,028 239,406 1,133,434 71.21%
0.99 149,964 59,765 209,729 13.18%
1.99 71,395 18,871 90,266 5.67%
2.99 41,815 14,465 56,280 3.54%
3.99 20,152 2,153 22,305 1.40%
4.99 25,114 3,818 28,932 1.82%
5.99 6,587 443 7,030 0.44%
6.99 4,137 759 4,896 0.31%
7.99 2,979 147 3,126 0.20%
8.99 2,154 88 2,242 0.14%
9.99 11,401 1,363 12,764 0.80%
10.99 1,054 121 1,175 0.07%
11.99 954 47 1,001 0.06%
12.99 935 15 950 0.06%
13.99 474 32 506 0.03%
14.99 2,210 102 2,312 0.15%
15.99 354 16 370 0.02%
16.99 516 31 547 0.03%
17.99 277 13 290 0.02%
18.99 369 6 375 0.02%
19.99 3,711 174 3,885 0.24%
20.99 113 7 120 0.01%
21.99 223 30 253 0.02%
22.99 149 9 158 0.01%
23.99 145 2 147 0.01%
24.99 1,088 30 1,118 0.07%
25.99 181 1 182 0.01%
26.99 66 2 68 0.00%
27.99 211 7 218 0.01%
28.99 129 17 146 0.01%
29.99 1,623 41 1,664 0.10%
30.99 68 2 70 0.00%
31.99 38 1 39 0.00%
32.99 49 3 52 0.00%
33.99 116 1 117 0.01%
34.99 260 5 265 0.02%
35.99 78 3 81 0.01%
36.99 36 2 38 0.00%
37.99 96 1 97 0.01%
38.99 59 1 60 0.00%
39.99 554 25 579 0.04%
40.99 19 1 20 0.00%
41.99 24 1 25 0.00%
42.99 38 1 39 0.00%
43.99 15 1 16 0.00%
44.99 134 4 138 0.01%
45.99 19 1 20 0.00%
46.99 20 1 21 0.00%
47.99 28 1 29 0.00%
48.99 72 2 74 0.00%
49.99 780 17 797 0.05%
54.99 127 3 130 0.01%
59.99 217 4 221 0.01%
64.99 135 1 136 0.01%
69.99 143 1 144 0.01%
74.99 91 1 92 0.01%
79.99 176 2 178 0.01%
84.99 26 3 29 0.00%
89.99 76 2 78 0.00%
94.99 47 1 48 0.00%
99.99 521 20 541 0.03%
109.99 28 1 29 0.00%
119.99 73 1 74 0.00%
124.99 8 0 8 0.00%
129.99 42 1 43 0.00%
139.99 37 1 38 0.00%
149.99 124 1 125 0.01%
159.99 37 1 38 0.00%
169.99 24 1 25 0.00%
174.99 8 1 9 0.00%
179.99 51 1 52 0.00%
189.99 17 1 18 0.00%
199.99 123 9 132 0.01%
209.99 7 1 8 0.00%
219.99 28 1 29 0.00%
229.99 6 1 7 0.00%
239.99 3 1 4 0.00%
249.99 47 1 48 0.00%
299.99 93 4 97 0.01%
349.99 31 2 33 0.00%
399.99 36 0 36 0.00%
449.99 20 0 20 0.00%
499.99 52 0 52 0.00%
599.99 15 0 15 0.00%
699.99 12 0 12 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 71 4 75 0.00%
Total # apps: 1,249,577 342,127 1,591,704  
Total cost to buy all apps: $1,659,740.51 $220,415.79 $1,880,156.30  
Average App Price $1.33 $0.64 $1.18  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 342,111 21.49%
Business 161,880 10.17%
Education 158,136 9.94%
Lifestyle 132,781 8.34%
Entertainment 107,234 6.74%
Utilities 80,994 5.09%
Travel 71,595 4.50%
Book 61,389 3.86%
Music 49,327 3.10%
Productivity 44,758 2.81%
Health & Fitness 44,154 2.77%
Sports 41,966 2.64%
Photo & Video 39,373 2.47%
Food & Drink 38,037 2.39%
Reference 37,964 2.39%
Finance 37,893 2.38%
News 37,478 2.35%
Medical 32,843 2.06%
Social Networking 31,806 2.00%
Navigation 18,887 1.19%
Catalogs 11,522 0.72%
Weather 5,557 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,591,679  
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