App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,856,425

Total Inactive Apps (no longer available for download): 218,139

Total Apps Seen in US App Store: 2,074,564

Number of Active Publishers in the US App Store: 446,177

Count of application submissionsDetails

This Month (Apps): 34,751 ( 1,241 / day )

This Month (Games): 13,025 ( 465 / day )

This Month (Total): 47,776 ( 1,706 / day )

Application price distributionDetails

Current Average App Price: $1.21

Current Average Game Price: $0.61

Current Average Overall Price: $1.07

Application Category DistributionDetails

Most Popular Categories

  1. Games (410,964 active)
  2. Business (193,217 active)
  3. Education (178,487 active)
  4. Lifestyle (163,526 active)
  5. Entertainment (121,442 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,856,425

Total Inactive Apps (no longer available for download): 218,139

Total Apps Seen in US App Store: 2,074,564

Number of Active Publishers in the US App Store: 446,177

Count of Active Applications By Month
Month # Apps # Games # Total
2015-08 1,445,461 410,964 1,856,425
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-08 34,751 13,025 47,776 1,706
2015-07 43,001 15,127 58,128 1,875
2015-06 39,383 13,377 52,760 1,702
2015-05 42,987 14,845 57,832 1,866
2015-04 31,960 11,224 43,184 1,393
2015-03 34,796 12,205 47,001 1,516
2015-02 31,735 11,272 43,007 1,387
2015-01 35,362 12,006 47,368 1,528
2014-12 30,937 13,024 43,961 1,418
2014-11 35,241 12,465 47,706 1,539
2014-10 32,874 11,382 44,256 1,428
2014-09 26,856 10,394 37,250 1,202
2014-08 32,787 13,152 45,939 1,482
2014-07 35,257 12,601 47,858 1,544
2014-06 33,031 11,752 44,783 1,445
2014-05 34,362 12,468 46,830 1,511
2014-04 34,169 13,122 47,291 1,526
2014-03 30,721 13,115 43,836 1,414
2014-02 24,281 7,797 32,078 1,035
2014-01 30,814 7,292 38,106 1,229
2013-12 27,772 9,116 36,888 1,190
2013-11 30,185 8,733 38,918 1,255
2013-10 29,517 7,642 37,159 1,199
2013-09 26,372 6,643 33,015 1,065
2013-08 23,569 6,651 30,220 975
2013-07 26,093 6,617 32,710 1,055
2013-06 23,375 5,328 28,703 926
2013-05 25,833 5,910 31,743 1,024
2013-04 25,216 5,911 31,127 1,004
2013-03 23,596 5,441 29,037 937
2013-02 21,564 4,620 26,184 845
2013-01 23,461 4,912 28,373 915
2012-12 21,757 5,799 27,556 889
2012-11 26,595 5,554 32,149 1,037
2012-10 20,006 4,139 24,145 779
2012-09 21,004 4,465 25,469 822
2012-08 18,959 4,163 23,122 746
2012-07 14,304 3,184 17,488 564
2012-06 17,529 3,718 21,247 685
2012-05 20,048 4,180 24,228 782
2012-04 18,569 3,998 22,567 728
2012-03 18,918 3,918 22,836 737
2012-02 16,168 3,513 19,681 635
2012-01 16,151 3,407 19,558 631
2011-12 16,830 4,626 21,456 692
2011-11 15,449 3,252 18,701 603
2011-10 14,880 3,323 18,203 587
2011-09 14,722 3,194 17,916 578
2011-08 14,084 3,113 17,197 555
2011-07 11,687 2,720 14,407 465
2011-06 12,843 2,782 15,625 504
2011-05 12,713 2,483 15,196 490
2011-04 12,978 2,679 15,657 505
2011-03 15,515 3,260 18,775 606
2011-02 14,578 3,049 17,627 569
2011-01 15,034 2,824 17,858 576
2010-12 20,292 4,025 24,317 784
2010-11 14,169 2,253 16,422 530
2010-10 15,978 2,490 18,468 596
2010-09 13,048 1,923 14,971 483
2010-08 14,778 2,326 17,104 552
2010-07 14,299 2,098 16,397 529
2010-06 13,497 2,128 15,625 504
2010-05 12,341 1,763 14,104 455
2010-04 13,303 2,612 15,915 513
2010-03 13,258 1,801 15,059 486
2010-02 11,740 1,851 13,591 438
2010-01 11,475 1,521 12,996 419
2009-12 14,077 2,307 16,384 529
2009-11 6,931 1,431 8,362 270
2009-10 6,287 1,382 7,669 247
2009-09 6,671 1,419 8,090 261
2009-08 5,768 1,208 6,976 225
2009-07 5,251 1,005 6,256 202
2009-06 4,879 978 5,857 189
2009-05 3,818 921 4,739 153
2009-04 3,897 944 4,841 156
2009-03 3,504 784 4,288 138
2009-02 3,197 720 3,917 126
2009-01 2,381 571 2,952 95
2008-12 1,924 544 2,468 80
2008-11 1,529 446 1,975 64
2008-10 1,405 416 1,821 59
2008-09 969 320 1,289 42
2008-08 747 242 989 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,625,335 449,199 2,074,534 802

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,071,663 299,706 1,371,369 73.87%
0.99 156,661 63,926 220,587 11.88%
1.99 75,219 20,564 95,783 5.16%
2.99 44,951 16,185 61,136 3.29%
3.99 21,182 2,349 23,531 1.27%
4.99 26,983 4,359 31,342 1.69%
5.99 6,789 464 7,253 0.39%
6.99 4,271 824 5,095 0.27%
7.99 3,194 155 3,349 0.18%
8.99 2,221 112 2,333 0.13%
9.99 12,016 1,383 13,399 0.72%
10.99 1,028 130 1,158 0.06%
11.99 969 55 1,024 0.06%
12.99 790 20 810 0.04%
13.99 550 42 592 0.03%
14.99 2,214 109 2,323 0.13%
15.99 374 13 387 0.02%
16.99 506 12 518 0.03%
17.99 285 24 309 0.02%
18.99 351 4 355 0.02%
19.99 3,830 174 4,004 0.22%
20.99 122 11 133 0.01%
21.99 235 21 256 0.01%
22.99 158 4 162 0.01%
23.99 177 2 179 0.01%
24.99 1,116 35 1,151 0.06%
25.99 175 1 176 0.01%
26.99 76 2 78 0.00%
27.99 196 5 201 0.01%
28.99 125 16 141 0.01%
29.99 1,660 52 1,712 0.09%
30.99 70 2 72 0.00%
31.99 57 1 58 0.00%
32.99 55 3 58 0.00%
33.99 114 3 117 0.01%
34.99 268 5 273 0.01%
35.99 70 1 71 0.00%
36.99 38 1 39 0.00%
37.99 101 1 102 0.01%
38.99 59 1 60 0.00%
39.99 640 25 665 0.04%
40.99 32 3 35 0.00%
41.99 45 1 46 0.00%
42.99 37 1 38 0.00%
43.99 15 1 16 0.00%
44.99 142 4 146 0.01%
45.99 17 1 18 0.00%
46.99 23 1 24 0.00%
47.99 31 1 32 0.00%
48.99 68 2 70 0.00%
49.99 822 18 840 0.05%
54.99 136 3 139 0.01%
59.99 220 11 231 0.01%
64.99 139 2 141 0.01%
69.99 126 3 129 0.01%
74.99 98 1 99 0.01%
79.99 191 3 194 0.01%
84.99 29 3 32 0.00%
89.99 92 12 104 0.01%
94.99 29 1 30 0.00%
99.99 541 25 566 0.03%
109.99 35 1 36 0.00%
119.99 73 5 78 0.00%
124.99 10 1 11 0.00%
129.99 45 2 47 0.00%
139.99 32 2 34 0.00%
149.99 148 10 158 0.01%
159.99 28 1 29 0.00%
169.99 29 1 30 0.00%
174.99 4 1 5 0.00%
179.99 40 5 45 0.00%
189.99 17 1 18 0.00%
199.99 140 10 150 0.01%
209.99 10 1 11 0.00%
219.99 24 1 25 0.00%
229.99 8 1 9 0.00%
239.99 13 2 15 0.00%
249.99 51 2 53 0.00%
299.99 92 20 112 0.01%
349.99 31 4 35 0.00%
399.99 39 0 39 0.00%
449.99 21 0 21 0.00%
499.99 52 0 52 0.00%
599.99 14 0 14 0.00%
699.99 18 0 18 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 80 4 84 0.00%
Total # apps: 1,445,461 410,974 1,856,435  
Total cost to buy all apps: $1,746,260.02 $249,353.32 $1,995,613.34  
Average App Price $1.21 $0.61 $1.07  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 410,964 22.14%
Business 193,217 10.41%
Education 178,487 9.61%
Lifestyle 163,526 8.81%
Entertainment 121,442 6.54%
Utilities 93,035 5.01%
Travel 80,663 4.35%
Book 65,243 3.51%
Music 55,202 2.97%
Health & Fitness 53,200 2.87%
Productivity 51,607 2.78%
Food & Drink 48,444 2.61%
Sports 47,162 2.54%
Photo & Video 44,521 2.40%
Finance 43,244 2.33%
News 42,500 2.29%
Reference 42,457 2.29%
Social Networking 38,190 2.06%
Medical 37,720 2.03%
Navigation 21,151 1.14%
Catalogs 14,335 0.77%
Weather 6,111 0.33%
Graphics & Design 1,089 0.06%
Developer Tools 1,000 0.05%
Video 993 0.05%
Photography 910 0.05%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Tech News 1 0.00%
Total 1,856,416  
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