App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,680,484

Total Inactive Apps (no longer available for download): 219,620

Total Apps Seen in US App Store: 1,900,104

Number of Active Publishers in the US App Store: 408,218

Count of application submissionsDetails

This Month (Apps): 29,000 ( 1,261 / day )

This Month (Games): 10,194 ( 443 / day )

This Month (Total): 39,194 ( 1,704 / day )

Application price distributionDetails

Current Average App Price: $1.28

Current Average Game Price: $0.63

Current Average Overall Price: $1.14

Application Category DistributionDetails

Most Popular Categories

  1. Games (365,235 active)
  2. Business (173,185 active)
  3. Education (165,045 active)
  4. Lifestyle (143,375 active)
  5. Entertainment (111,306 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,680,484

Total Inactive Apps (no longer available for download): 219,620

Total Apps Seen in US App Store: 1,900,104

Number of Active Publishers in the US App Store: 408,218

Count of Active Applications By Month
Month # Apps # Games # Total
2015-05 1,315,249 365,235 1,680,484
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-05 29,000 10,194 39,194 1,704
2015-04 35,150 12,242 47,392 1,529
2015-03 34,760 12,200 46,960 1,515
2015-02 31,721 11,273 42,994 1,387
2015-01 35,350 12,005 47,355 1,528
2014-12 30,929 13,018 43,947 1,418
2014-11 35,236 12,465 47,701 1,539
2014-10 32,869 11,382 44,251 1,427
2014-09 26,852 10,388 37,240 1,201
2014-08 32,771 13,148 45,919 1,481
2014-07 35,240 12,594 47,834 1,543
2014-06 33,018 11,747 44,765 1,444
2014-05 34,354 12,466 46,820 1,510
2014-04 34,155 13,125 47,280 1,525
2014-03 30,713 13,113 43,826 1,414
2014-02 24,276 7,796 32,072 1,035
2014-01 30,795 7,288 38,083 1,228
2013-12 27,756 9,111 36,867 1,189
2013-11 30,175 8,727 38,902 1,255
2013-10 29,502 7,640 37,142 1,198
2013-09 26,349 6,638 32,987 1,064
2013-08 23,557 6,646 30,203 974
2013-07 26,069 6,609 32,678 1,054
2013-06 23,355 5,324 28,679 925
2013-05 25,806 5,908 31,714 1,023
2013-04 25,189 5,905 31,094 1,003
2013-03 23,564 5,438 29,002 936
2013-02 21,542 4,620 26,162 844
2013-01 23,426 4,910 28,336 914
2012-12 21,732 5,789 27,521 888
2012-11 26,568 5,549 32,117 1,036
2012-10 19,989 4,138 24,127 778
2012-09 20,971 4,459 25,430 820
2012-08 18,916 4,159 23,075 744
2012-07 14,272 3,180 17,452 563
2012-06 17,498 3,709 21,207 684
2012-05 20,030 4,169 24,199 781
2012-04 18,552 3,990 22,542 727
2012-03 18,885 3,913 22,798 735
2012-02 16,136 3,507 19,643 634
2012-01 16,124 3,400 19,524 630
2011-12 16,817 4,617 21,434 691
2011-11 15,430 3,244 18,674 602
2011-10 14,852 3,319 18,171 586
2011-09 14,702 3,192 17,894 577
2011-08 14,045 3,108 17,153 553
2011-07 11,632 2,710 14,342 463
2011-06 12,804 2,776 15,580 503
2011-05 12,675 2,478 15,153 489
2011-04 12,949 2,672 15,621 504
2011-03 15,505 3,259 18,764 605
2011-02 14,578 3,049 17,627 569
2011-01 15,031 2,823 17,854 576
2010-12 20,286 4,026 24,312 784
2010-11 14,168 2,252 16,420 530
2010-10 15,970 2,490 18,460 595
2010-09 13,045 1,923 14,968 483
2010-08 14,774 2,326 17,100 552
2010-07 14,297 2,098 16,395 529
2010-06 13,491 2,127 15,618 504
2010-05 12,338 1,763 14,101 455
2010-04 13,300 2,612 15,912 513
2010-03 13,257 1,800 15,057 486
2010-02 11,739 1,852 13,591 438
2010-01 11,471 1,520 12,991 419
2009-12 14,076 2,307 16,383 528
2009-11 6,930 1,431 8,361 270
2009-10 6,286 1,380 7,666 247
2009-09 6,669 1,419 8,088 261
2009-08 5,767 1,208 6,975 225
2009-07 5,247 1,005 6,252 202
2009-06 4,879 978 5,857 189
2009-05 3,816 921 4,737 153
2009-04 3,897 944 4,841 156
2009-03 3,503 783 4,286 138
2009-02 3,198 719 3,917 126
2009-01 2,380 571 2,951 95
2008-12 1,923 543 2,466 80
2008-11 1,527 446 1,973 64
2008-10 1,404 414 1,818 59
2008-09 968 319 1,287 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,496,266 403,807 1,900,073 761

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 954,422 259,605 1,214,027 72.24%
0.99 151,827 61,090 212,917 12.67%
1.99 72,635 19,465 92,100 5.48%
2.99 42,495 15,151 57,646 3.43%
3.99 20,376 2,205 22,581 1.34%
4.99 25,691 3,988 29,679 1.77%
5.99 6,641 442 7,083 0.42%
6.99 4,236 786 5,022 0.30%
7.99 2,990 158 3,148 0.19%
8.99 2,174 104 2,278 0.14%
9.99 11,696 1,391 13,087 0.78%
10.99 1,047 125 1,172 0.07%
11.99 952 55 1,007 0.06%
12.99 964 18 982 0.06%
13.99 490 40 530 0.03%
14.99 2,228 103 2,331 0.14%
15.99 369 12 381 0.02%
16.99 521 11 532 0.03%
17.99 276 22 298 0.02%
18.99 359 4 363 0.02%
19.99 3,742 169 3,911 0.23%
20.99 122 11 133 0.01%
21.99 225 24 249 0.01%
22.99 146 4 150 0.01%
23.99 154 2 156 0.01%
24.99 1,087 34 1,121 0.07%
25.99 177 1 178 0.01%
26.99 77 2 79 0.00%
27.99 200 5 205 0.01%
28.99 127 16 143 0.01%
29.99 1,661 39 1,700 0.10%
30.99 67 2 69 0.00%
31.99 47 1 48 0.00%
32.99 54 3 57 0.00%
33.99 120 2 122 0.01%
34.99 251 5 256 0.02%
35.99 74 1 75 0.00%
36.99 33 2 35 0.00%
37.99 99 1 100 0.01%
38.99 55 1 56 0.00%
39.99 578 25 603 0.04%
40.99 32 1 33 0.00%
41.99 22 1 23 0.00%
42.99 36 1 37 0.00%
43.99 15 1 16 0.00%
44.99 136 4 140 0.01%
45.99 19 1 20 0.00%
46.99 20 1 21 0.00%
47.99 26 1 27 0.00%
48.99 61 3 64 0.00%
49.99 803 20 823 0.05%
54.99 123 3 126 0.01%
59.99 222 3 225 0.01%
64.99 135 1 136 0.01%
69.99 142 1 143 0.01%
74.99 91 1 92 0.01%
79.99 177 3 180 0.01%
84.99 23 3 26 0.00%
89.99 83 3 86 0.01%
94.99 47 1 48 0.00%
99.99 529 25 554 0.03%
109.99 27 1 28 0.00%
119.99 69 2 71 0.00%
124.99 9 0 9 0.00%
129.99 43 1 44 0.00%
139.99 36 1 37 0.00%
149.99 133 3 136 0.01%
159.99 40 1 41 0.00%
169.99 26 1 27 0.00%
174.99 5 1 6 0.00%
179.99 49 1 50 0.00%
189.99 17 1 18 0.00%
199.99 129 9 138 0.01%
209.99 8 1 9 0.00%
219.99 26 1 27 0.00%
229.99 6 1 7 0.00%
239.99 10 1 11 0.00%
249.99 48 1 49 0.00%
299.99 87 12 99 0.01%
349.99 26 3 29 0.00%
399.99 35 0 35 0.00%
449.99 21 0 21 0.00%
499.99 51 0 51 0.00%
599.99 14 0 14 0.00%
699.99 20 0 20 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 73 4 77 0.00%
Total # apps: 1,315,249 365,249 1,680,498  
Total cost to buy all apps: $1,686,764.73 $230,369.56 $1,917,134.29  
Average App Price $1.28 $0.63 $1.14  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 365,235 21.73%
Business 173,185 10.31%
Education 165,045 9.82%
Lifestyle 143,375 8.53%
Entertainment 111,306 6.62%
Utilities 84,991 5.06%
Travel 74,558 4.44%
Book 62,189 3.70%
Music 51,420 3.06%
Productivity 47,129 2.80%
Health & Fitness 47,056 2.80%
Sports 43,752 2.60%
Food & Drink 41,575 2.47%
Photo & Video 41,050 2.44%
Finance 39,718 2.36%
Reference 39,485 2.35%
News 39,177 2.33%
Medical 34,534 2.06%
Social Networking 34,005 2.02%
Navigation 19,505 1.16%
Catalogs 12,452 0.74%
Weather 5,739 0.34%
Graphics & Design 1,089 0.06%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.05%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,680,475  
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