Microsoft has announced it is to roll out its newly launched Surface at retail outlets across the globe before the end of 2012, with production being ramped up accordingly.
The company also plans to extend its 'holiday stores' temporary retail outlets established for Surface's launch in order to cope with demand throughout the festive period, with many becoming permanent retail outlets.
"Our plan has been to expand the retail presence for Surface after the first of the year," said corporate VP of retail sales and marketing Steve Schueler.
"Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier."
'Exciting' launch
Microsoft claims the public demand for Surface currently only available in RT form, with Windows 8 SKUs set to launch in January has been "exciting", and that production has been "increased" to cope with the coming demand.
It's a statement that flies in the face of rumours that Surface production was being scaled down following poor sales - a story initially published by DigiTimes [login required].
The website claimed Surface shipment estimates were being reduced following a slower than expected launch a statement that, until now, remained unchallenged by Microsoft.
However, despite the fact that the company is still yet to publish any official sales or shipment figures, those ordering Surface units from Microsoft's website are still being informed they may face delays, with a pre-order rush having resulted in many launch units not making it to consumers ready for day one.
[source: Microsoft]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |