China is obviously the place to be when it comes to fast-growing mobile markets.
However, according to Google, the other 'billion person nation' is quietly gaining momentum.
Device activations have grown more than four-fold over the past 12 months, boosting India to become the fourth biggest Android territory in terms of app downloads.
Pay local
Of course, even moreso than China, monetising this market is very difficult but Google is looking to improve the situation, if subtly.
It's just added support for India developers so they can sell paid applications, in-app products, and subscriptions via Google Play in the local currency - the Indian Rupee.
Incidentally, Google has also added local currency support for the Russian Ruble too, while largest US carrier Verizon has signed up to provide operator billing for American Android users.
[source: Android Developers Blog]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |