The ex-Tapulous crew is hard at work over at mobile monetisation and user acquisition outfit Chartboost.
The company has just announced its expansion into the Asia Pacific region, launching its direct-deal advertising platform with dedicated operations as well as customer support.
Chartboost has also launched localised versions of its websites in the hinese, Japanese and Korean languages.
Eastern promises
"Having worked with game publishers that have a strong presence in Asia, we've experimented how growing markets offer better performances, huge volumes and great monetisation opportunities," co-founder and CEO of Chartboost Maria Alegre said.
"We are thrilled to open new partner opportunities there," she added.
"At the same time, many Chinese, Japanese and Korean game publishers are looking to acquire US traffic, and they can now do that in a much easier way through Chartboost's Direct-Deal Marketplace."
Invest to impress
Chartboost has been working with developers with established presences in Asia, including Animoca in Hong Kong, Com2US, Nexon Mobile and Devsisters in South Korea, as well as TinyCo, Pocket Gems and Storm8 from the US.
Investors in Chartboost include the investment branch of the South Korean wireless telecommunications firm SK Telecom Ventures. There's also American venture capitalist TransLink Capital, boasting strong connections in Japan, Korea and Greater China.
Chartboost closed a $2 million funding round in October 2011, when Alegre pointed out that Chartboost was already profitable and was looking to expand its scale.
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
10 hours, 6 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
11 hours, 16 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |