Digital Chocolate has been experimenting with web and Facebook versions of its mobile games for some time now, with the theory being that people will play the online version for free, then click through to get the mobile game.

It's an innovative approach, but is it paying off? At today's BREW 2008 show, DChoc COO Jason Loia let out a stat, while talking as part of a 'When Social Network Meets Flash Lite Games' panel.

"When we have a targeted game on a particular game website, with millions of people playing it, we're seeing conversion rates as high as 30% of people who click to get it on their phone," he said.

"That's very encouraging. People are willing to discover things on the Web and then pay to get that application on their mobile."

Loia went on to say that the games that have worked best online for DChoc are its casual action games like Tower Bloxx and Rollercoaster Rush, although its word and spelling puzzles have fared less well.

"We've put a few of our applications out there, and within a matter of months or even days, they're receiving millions of trials. That's hard to do in the mobile segment, but if you put it [a game] on Flash and put it on the right portals, it's very easy to spread virally among communities."

Stand by for a fuller report from the panel, as there was plenty of food for thought for mobile publishers and developers.