Google's Nexus One phone remains one of the most impressive mobile devices available, but while the company's veep of engineering Andy Rubin said it was generally happy with its adoption, it had failed in one area.

"While the global adoption of the Android platform has exceeded our expectations, the web store has not.

"It's remained a niche channel for early adopters, but it's clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from," he explained on The Official Google Blog.

Working with partners

Now, the company will be adopting what it calls its European model - i.e working with carrier partners such as Vodafone - as it rolls out the device to more territories.

It will also drop the Nexus One online store for a shopfront that showcases a range of Android phones available globally.

"Innovation requires constant iteration. We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google," Rubin ends.

And Nexus One aside, Android seems to be a technology on the rise, with Google CEO Eric Schmidt revealing it's now activating 65,000 phones daily.

[source: The Official Google Blog]