The advent of digital distribution has led many developers to question whether the traditional publishing model is valid anymore.
No doubt, publishers would argue against this view, but it's certain their role is fragmenting.
It's a trend reflected by the launch of app monetisation specialist Tapjoy's self-publishing model, which supports promising new titles that have yet to make it to market.
Money and momentum
Tapjoy will help fund their development, aiding studios with both capital and resources. Once released, games will also received monthly marketing credits to aid user acquisition through Tapjoys 200 million-strong mobile network.
"We're in the unique position of being able to turn great but undiscovered apps into major hits by leveraging our mobile social distribution platform," said president and CEO Mihir Shah.
"We are proud to support the growing category of global application developers and entrepreneurs who need help getting their apps out there but want to maintain ownership and creative control of their properties."
Expanding bases
The other bonus, in Tapjoy's view, is that apps included can tap into the firm's ad targeting technology, which makes app download recommendations to users.
Tapjoy claims its current reach is pushing 1.5 million app installs a day across iOS and Android, generating $35 million per month.
The first firm to sign up to Tapjoy's self-publishing model is 5th Planet, which claims it saw monthly active users rise by 40 percent in Dawn of the Dragons' first month on sale.
Developers interested in signing up to the program should visit Tapjoy's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
11 hours, 47 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |