News

OpenFeint to launch Groupon-style buying scheme for iOS games promotion

Gather crowd. Sell things to them

OpenFeint to launch Groupon-style buying scheme for iOS games promotion
It's the kind of sales model made popular by Groupon and specialist shopping channels, and OpenFeint believes a group buying model could result in downloads of specific apps going through the roof.

Its new scheme, dubbed Fire Sale, will be delivered through OpenFeint's new Game Channel, and will push one game per day – usually priced between $1.99 and $9.99 – at its users.

The idea is, when enough members vote to drop the game's price to a preset level, push notifications will be sent out to all those who took part, allowing them to download the title at a new discounted rate.

Game Channel will also include Free Game of the Day, which makes one game free for a day, boosting downloads and improving App Store rankings.

Playing with fire"We have a motivated community that has proven time and again that they'll come back for great deals," said OpenFeint CEO Jason Citron of the initiative.

"This happens every day with Free Game of the Day.

"Fire Sale is a truly social, community-based promotion, that is a perfect way for game developers to get their games downloaded."

OpenFeint has already lined up the first title for the new sales platform, with Bytemark Games' Jaws – the official game based on the movie series – set to be pushed on December 17.

Currently at $2.99, group power could push it down to 99c.

Developers interested in signing up their own games to Fire Sale should visit OpenFeint's developer website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.