Apple and incentivised download outfit Tapjoy have a long and turbulent relationship.
It was back in April 2011, when Apple first tried to ban iOS apps and games using Tapjoy's offerwall to generate revenue and installs.
In return, Tapjoy attempted to get around the restrictions by going cross-platform, adding strong Android support, and rolling out a web-based solution that Apple couldn't control within its App Store rules.
Now, according to a financial report from Glu Mobile, one of Tapjoy's key partners, Apple has had another swipe at the system it hates so much.
Smackdown
"Two days after our October 9th preannouncement press release Apple informed us of its prohibition of incentivised advertising to include any linkage to external HTML5 sites, which is affecting our revenues from the direct channel," pointed out Glu's CFO in an earnings call.
"This has resulted in an approximate 6.5 percent reduction of our prior fourth quarter guidance or a $1.75 million reduction in fourth quarter guidance."
Of course, for companies like Glu who are committed to the free-to-play business model, the money they generate from services like Tapjoy is vital.
With iOS continuing to be the mobile strongest gaming platform, despite the rise of Android, anything Apple does to disrupt how such services operate will have a significant impact on almost all free-to-play companies.
As for Tapjoy, its CEO has fought back, saying the company provides a much-loved service.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Jun 6th, 2024
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
News
Jun 6th, 2024
As RPGs and casual genres drastically decline, Monopoly Go! gives casino a 34% revenue surge
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
as
Feature
Jun 3rd, 2024