Such is the strength of OpenFeint's advocacy of Android, you might expect the company to be charging Google a promotion's fee.
The games network's latest venture sees it partnering up with its strategic investor Chinese online gaming specialist The9 to launch a development fund for studios looking to port their titles to Google's OS.
Fund fuel
Tapping into The9's pre-existing $100 million strong Fund9 which invests in mobile apps, engines and developers worldwide both parties will review and select games based on quality, past download performance on other platforms and the strength of the developer and held fund their transition to Android.
"We've already helped launch 250 great games, but theres still work to do," said OpenFeint's VP of marketing Eros Resmini.
"There's a treasure trove of great games on iOS waiting for the rest of the world to discover. This fund will help make that possible for indie game developers."
Big in China
Developers who pick up funding will also benefit from a route to market in China, with both OpenFeint and The9 facilitating the title's localisation.
"Fund9 is focused on bringing the best mobile apps and platform technologies to China," added The9 VP Chris Shen.
"Our partnership with OpenFeint is a great first step. We are excited to see some great games on Android devices in China soon."
The fund is the first time both companies have openly worked with each other, following The9's $4 million investment in OpenFeint back in July 2010.
Developers interested in applying should contact OpenFeint via androidfund [at] openfeint [dot] com.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |