Microsoft has announced it is to roll out its newly launched Surface at retail outlets across the globe before the end of 2012, with production being ramped up accordingly.
The company also plans to extend its 'holiday stores' temporary retail outlets established for Surface's launch in order to cope with demand throughout the festive period, with many becoming permanent retail outlets.
"Our plan has been to expand the retail presence for Surface after the first of the year," said corporate VP of retail sales and marketing Steve Schueler.
"Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier."
'Exciting' launch
Microsoft claims the public demand for Surface currently only available in RT form, with Windows 8 SKUs set to launch in January has been "exciting", and that production has been "increased" to cope with the coming demand.
It's a statement that flies in the face of rumours that Surface production was being scaled down following poor sales - a story initially published by DigiTimes [login required].
The website claimed Surface shipment estimates were being reduced following a slower than expected launch a statement that, until now, remained unchallenged by Microsoft.
However, despite the fact that the company is still yet to publish any official sales or shipment figures, those ordering Surface units from Microsoft's website are still being informed they may face delays, with a pre-order rush having resulted in many launch units not making it to consumers ready for day one.
[source: Microsoft]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
2 hours, 4 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
3 hours, 56 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
4 hours, 11 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Feature
6 hours, 11 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 25th, 2024
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
News
Apr 23rd, 2024