There's been nothing especially subtle about Apple's attitude to Flurry's analytics business of late.

Step by step, the company has let Flurry know just what it thinks of its operations on iPhone, with Steve Jobs's revelation that the firm had 'pissed Apple off' at the D8 conference quickly followed by a change to the iPhone developer agreement that clamps down on app analytics.

To the naked eye, the revision to the developer agreement would appear to make it especially hard for Flurry to continue working with studios on iPhone, but the company isn't willing to wave the white flag just yet.

Flurry fighting on

In a statement posted on Flurry's blog, VP of marketing Peter Farago has laid out the firm's intent to both communicate its concerns with Apple and modify its business to work within the new rule-set.

"As you may know, Apple released the gold master of its iPhone 4.0 SDK earlier this week as well as an updated, revised version of the iPhone Developer Program License Agreement (PLA)," Ferago begins, addressing developers on the platform.

"In the PLA, specific changes to section 3.3.9 were made, including the removal of definitions around data (i.e., user data and device data). We are seeking clarification from Apple."

Your business is our business

Indeed, there are scores of developers that will be watching Flurry's moves intently.

As we reported earlier today, the new developer agreement has the potential to throw the business model of any studio that relies on analytics entirely out of whack.

As such, Farago says Flurry will be making every effort to ensure it doesn't disappear from iPhone altogether.

"Independent of forthcoming Apple feedback, we have concluded that certain modifications to the Flurry SDK are necessary," he continues.

"Our plan is to release a modified version of the Flurry SDK early next week, which will incorporate our interpretation of the new language."
Flurry