With Zynga executives attempting to drum up investor interest for the company's US IPO, more details about its business model are being made available.
In a recent lunch meeting in Boston, CEO Mark Pincus revealed the company now has 13 million daily active users on iOS, Android and mobile web, according to Reuters.
This is up from 11.1 million in October, and the 9.9 million listed in the company's original S-1 form.
Triple word score
The company's main mobile game is Words With Friends, which it inherited when it bought Texas studio Newtoy for $53.3 million in December 2010.
Its userbase has jumped from 2 million users a year ago to around 10 million.
The vast bulk of Zynga players and revenues still come from Facebook, however, with Pincus saying that of its 227 million total monthly active players, only 7.7 million purchase in-game credits.
"We could see that doubling," Reuters reports him as saying, highlighting the company's future growth prospects.
[source: Reuters]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 10th, 2024
Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
Top Stories
News
4 hours, 23 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
6 hours, 25 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
News
9 hours, 10 minutes ago
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
News
6 hours, 25 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |