Pokemon Partnership
LEGO stores to partner with Pokémon Go this summer, with exclusive rewards and LEGO Smart Play sets ahead
Participating stores will span the US, UK, Germany, France, Poland and Australia
Company Profile
LEGO
Website
www.lego.com
About
The Lego Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family, who founded it in 1932.
Related People
Ankur Suri
Strategic Partnerships Lead
Karsten Lund
Light Brick Studios Head and Creative Director
Jonathan Bennink
Digital Design Lead
Accolades
Articles featuring LEGO
Pokemon Partnership
Pokémon Go teams up with LEGO for Go Fest 2026 in Copenhagen
The partnership ties into Pokémon Go’s 10-year anniversary celebrations
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
New Offerings
LEGO Pokémon sets launching in February
The Kanto starter evolutions set is the most expensive release, priced at $649.99
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
New Games
New release roundup: LEGO Bluey, Dragon Spira, Once Human: RaidZone, and more
We highlight the latest new games that have broken cover over the past week
New Games
New release roundup: Marvel Mystic Mayhem, Uma Musume: Pretty Derby, Lego Fortnite Expeditions and more
We highlight the latest new games that have broken cover over the past week
New Games
New release roundup: Trinity Trigger, Helix Jump+, Crystal of Atlan, and more
We highlight the latest new games that have broken cover over the past week
Pokemon Partnership
Pokémon and LEGO team up for the first time, bringing new sets in 2026
The partnership aims to bring "the world of Pokémon to life in entirely new ways"
New Game Launch
StoryToys partners with LEGO and BBC for Bluey mobile game
The title will launch in August on the App Store and Google Play
Resource Ready
LEGO and UNICEF release eight key frameworks to promote child wellbeing in games
The pair’s Responsible Innovation in Technology for Children Design Toolbox includes resources and practical tools to promote children’s wellbeing
Five New Games
New release roundup: The best new mobile games from Subway Surfers City to Lego Play
We highlight five new games that have broken cover and are all set to do big business
Five New Games
New release roundup: The best new mobile games from Supercell’s Squad Busters to Hill Climb’s Lego evolution
We highlight five new games that have broken cover and are all set to do big business
Launching With Lego
Lego Hill Climb Adventures launches today, jumping 3D hurdles in Lego worlds
Fingersoft and The Lego Group partner to release the latest installment in the popular Hill Climb Racing series
Building Bricks
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
Ilkka Paananen and YouTube Studio’s director of product Ebi Atawodi were appointed on April 26th
Netflix Games
Netflix Games announces five new titles for release in summer
The Queens Gambit: Chess and LEGO Legacy: Heroes Unboxed are among the games coming to the service
Diversity In Gaming
How inclusivity and diversity can lead to a positive future
Groups such as Rovio, LEGO and Nokia joined a roundtable led by UNICEF Finland to discuss insights and experiences
Dark Side Of The Force
LEGO Star Wars Battles cancelled and shut down following beta
Almost two years of testing in soft launch
Luigi Time!
Nintendo is releasing an interactive Luigi LEGO set
Adventures With Luigi Starter Course will retail for $59.99
Moving Up
Cecilia Qvist is the new head of LEGO Ventures
She previously worked for Spotify
Building Up
Super Mario was one of LEGO's "most successful theme launches"
The interactive set was released last year
Poc In Mobile
LEGO's Ankur Suri explains the difficulties with visas if you live in a developing country
"It was easier to offer someone with less experience that was based locally"
Eggman Or Robot-brick
Sega partners with LEGO on Sonic the Hedgehog set
The design was approved by 10,000 fans
Gaining Independence
Light Brick Studio splits from Lego following an investment from the company
"We're very excited to be able to expand and continue our journey to create new and interesting experiences"
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Nes-talgic
Nintendo and LEGO team up for an NES building set
It will be released on August 1st
Building Blocks
LEGO partners with Monument Valley developer Ustwo for LEGO Super Mario app
Launching a "couple of days before" product line
Brick By Brick
Interview: LEGO Super Mario design lead Jonathan Bennink on bringing Nintendo's mascot to life with bricks
"Our team has been working on this for more than four years"
Ding Ding Ding
LEGO Super Mario Adventures secures August release date and two expansion sets
Now available for pre-orders
Lego Super Mario
Update: LEGO reveals new Super Mario playset with interactive Mario toy
No definite price or release date yet
Making Of
Building an artistic game out of tiny bricks: The making of LEGO Builder's Journey
"The challenge was to keep the game fresh, challenging and understandable all the way through"
Building Bridges
LEGO and Gameloft partner for LEGO Legacy: Heroes Unboxed
Bringing together 40 years of LEGO minifigures
Teen Titans Goal!
Cartoon Network launches new games app Cartoon Network Arcade
Largest library of Cartoon Network games in one place
Cube
Tencent and LEGO unveil mobile open-sandbox game LEGO Cube for China
The open-sandbox game is set for release late 2018
Building A Relationship
Lego partners with Tencent on games and potential social network for kids in China
Lego-specific video zones, code-able toys, and much more
Back To Reality
EA, Ubisoft, Warner Bros and CCP all making games for Google Daydream VR
Big developers and relatively big indies get in on the launch
Timed For Movie Release
Rovio signs Lego deal for Angry Birds construction toys
Building and destruction