Strategic Move
Amazon ends third-party support on Luna as service shifts strategy
All subscriptions bought via Luna will be automatically cancelled after the next billing cycle
Company Profile
Amazon
Website
www.amazon.com
About
Amazon is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the largest online retailer in the United States.
Related People
Mike Hines
Amazon Appstore Evangelist
Hemant Madan
Head of EU Business Development
Michael Frazzini
VP of Games
Peter Heinrich
Developer Evangelist
Matthew Hatherly
Business Development Manager
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New Offerings
Amazon plans smartphone comeback years after Fire Phone failure
The new device is less about hardware competition and more about controlling daily customer interactions
Super Bowl Surprises
Pokémon and Mario splash the cash with Super Bowl LX ads
Lady Gaga’s favourite Pokémon, how Yoshi rides a motorbike and more unveiled at the NFL’s premium event
Layoff News
Amazon to cut 16,000 roles worldwide in a new round of organisational changes
Separately, Amazon Games Studio VP Christoph Hartmann is leaving the company
Layoff News
Amazon to cut around 14,000 corporate jobs including roles in its games division
Tech giant claims it wants to operate like the world's largest startup as it axes staff
Layoff News
Report: Amazon plans to cut up to 30,000 corporate jobs
The layoffs will affect around 10% of corporate staff across HR, operations, devices, and AWS
Revamped Offering
Amazon relaunches Luna with beginner-friendly multiplayer games designed for social play
The new GameNight collection adds over 25 local multiplayer titles for friends and family
Podcast | Episode 69
The big AWS crash and Google delays Android regulation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 69...
Adaptations
Amazon’s live-action Tomb Raider series to begin filming in January 2026
Sophie Turner confirmed to star as Lara Croft
Before A Ban
AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline
The social media app’s original ban in January 2025 was postponed to allow more time for a sale
Cloud Partnership
Amazon Luna partners with EA to bring Star Wars and more to cloud gaming platform
The service has expanded to four new regions, now available in 14 countries
Cloud Gaming
Amazon GameLift Streams brings "high-fidelity" cloud gaming to any device
Tech giant claims services can stream high-fidelity, low-latency games without modifications
Podcast | Episode 44
AppLovin vs. short-sellers | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 44...
Mobile Market Challenge
Can alternative app stores break through?
Amazon shuts down its Android App Store and Epic third-party revenues are down on PC. What next for alternative marketplaces?
Shutting Down
Amazon App Store to close on Android
Marketplace will still be available on Amazon devices in future
More To Come
Amazon renews Secret Level for season 2 after record-breaking debut
There's currently no information on which video game IPs will shape the next season
Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
More Job Losses
Amazon lays off 180 staff from games division
Tech giant has laid off more than 27,000 employees during the past year
Cloud Competition
Amazon and Microsoft cloud services to face CMA competition probe
The competition and markets authority will investigate the tech giants to ensure fair play
Changes Ahoy
Former PlayStation president Shawn Layden predicts the end of gaming as we know it
Does the games industry stand on the precipice of change?
Monetisation
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases
Stocks
NCSoft stock down 36.6% since January, with further dip after lacklustre pre-reg for Blade & Soul 2
The company has taken big hits in the past year due to slow performance
Legislation
Google, Apple and others now have six months to comply with new digital markets rules
The Digital Markets Act in the EU will see digital “gatekeepers” forced to adhere to new rules
Angry Birds Series
An Angry Birds animated series is coming to Amazon Prime
Angry Birds Mystery Island stars What We Do in the Shadows’ Harvey Guillén and Lost star Dominic Monaghan
Cloud Gaming
Fortnite is back on iOS
The title will be available on multiple devices, including iPhones and iPads via Amazon Luna
Konvoy Report
Gaming market to reach $201 billion in 2023
Asia dominated Q1 in terms of deal value, but came second to America in terms of volume
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news to talk closures, buy-outs and genre-hopping
Raiding The Small Screen
Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million
The company announced a television adaptation earlier this week, but they could have much larger plans for the iconic franchise
Job News
Amazon veteran Phil Hardin appointed CFO of Scopely
Hardin brings two decades of experience to his new role on Scopely’s executive team
Hot Five
Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest
The HOTTEST stories on PocketGamer.biz in the last week
Data.ai Report
Data.ai breaks down the Australian mobile market
Engagement for entertainment apps is climbing steadily while fresh installs decline
Possible Biggest Acquisition
Amazon is allegedly making an offer to acquire EA
After weeks of speculations, the American multinational technology company Amazon is rumoured to announce its deal to acquire Electronic Arts today
Cloud Gaming
Benjy Boxer: I think games need to be designed around the idea that people are playing it from the cloud
Parsec's general manager on the future of cloud gaming
Prime Mover
Prime Gaming shows 120 per cent user growth in two years
Subscribers claimed 420 million offers last year alone, reveals Dustin Blackwell
The Future Of Esports
Riot Games and Amazon Web Services team up on esports content
Partnership will unlock data analytics integration
Gameoff
Amazon is shutting down mobile games capture platform GameOn
Service will end on June 18 2022
Blizzard To Amazon
Amazon hires former World of Warcraft designer to ramp up mobile games efforts
Former Blizzard designer Kurt Sparkuhl joins as lead games designer for mobile
Luna Landing
Amazon Luna launches in US
Exits early access with over 100 titles in its Plus subscription
Renewed
Pearl Abyss and Amazon extend Black Desert Mobile partnership
Will run for next six months
Open Windows
Windows 11 to support Android apps via Amazon Appstore
Tech uses Intel Bridge
Capture That
Amazon launches mobile games capture app for Android
To come to iOS devices at a later date
Trust Issues
US antitrust committee completes investigation into 'monopolistic' practices of Amazon, Facebook, Apple and Google
"These firms typically run the marketplace while seven also competing in it—a position that enables them to write one set of rules for others, while they play by another"
In The Clouds
Amazon enters the cloud gaming market with Luna
Will cost $5.99 per month in Early Access
Not Really Banned
Amazon blocks and unblocks TikTok on employee devices
The reason for the ban is unknown
Another Apocalypse
Bethesda teams with Amazon Studios and Kilter Films on Fallout TV series
Westworld writer Jonathan Nolan at the helm
Claim A Freebie
Pearl Abyss renews its partnership with Amazon for free Black Desert Mobile content
For the next three months
Claim A Freebie
Goodgame Studios teams up with Amazon for exclusive Big Farm: Mobile Harvest content for Prime users
Expected to run for six months
#blacklivesmatter
The Pokemon Company, Double Fine, House House, and more join in to show support for #BlackLivesMatter
Through statements and charity donations
Claim A Freebie
Amazon Prime members in India to get free in-game content for mobile titles
Variety of titles included
Backing Out
Sony and Amazon cancel appearances at Mobile World Congress 2020
Coronavirus cited as the cause