Gotta Lose 'em All
Pokemon GO's paying players drops by 79%, but it's still generating the highest revenue in the US
Making 6x the revenue of Candy Crush Saga
Company Profile
Niantic
Website
www.nianticlabs.com/
About
We are a geo-focused developer and the creator of Pokemon GO, helmed by John Hanke.
We believe we can use technology to lean into the ‘reality’ of augmented reality — encouraging everyone to get outside and connect with the world around us. It’s our responsibility to consider user privacy, responsible use, inclusive development processes, and AR’s potential impact on the world now, not after the fact.
Related People
Kellee Santiago
Head of Developer Relations
Karen Tong
Senior Director of Product Marketing
Anne Beuttenmüller
Product Marketing Manager
Karla Reyes
Growth Product Manager
Kirsten Koa
Senior Software Engineer
John Hanke
CEO
Matt Ein
Senior Game Designer
Ziah Fogel
Senior Producer
Laura Warner
Senior Game Designer
+6 more
Accolades
Articles featuring Niantic
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Pokemoney
Pokemon GO is getting $1 ARPU after surpassing $500 million in revenue
Still retaining well too
Apple News
All the news and opinion from Apple’s iPhone 7, Apple Watch Series 2 and Super Mario Run reveals
The biggest announcements
Going Up Or Down?
If Pokemon GO can't save the Apple Watch, nothing will
Will it be a new lease of life for wearables?
Mario Chart
Nintendo and DeNA shares rocket on Miyamoto's mobile Mario game announcement at Apple's Keynote
Shares rose as much as 18% before settling to 11% up
Pokeban Go
Pokemon GO facing lawsuit in India for blasphemous content, despite not being launched there
Enough of this now
Pokemon Go Away
Pokemon GO's active users are in steep decline - but does it really matter?
Axiom Capital Management seems to think so
Poke-pests
Niantic and Nintendo facing another lawsuit because of Pokemon GO players
Cussing and looking in windows
Going Up
Pokemon GO will soon hit $350 million; well on its way to generating $1 billion
And other stats from App Annie
Pokemon Won't Stop
Pokemon GO rakes in $200 million in its first month
Outperforms Clash Royale in every way
No Local Hero
Analyzing Pokemon GO's relative failure in Japan
Lacks sustain
Pokemon Gone
Iran bans Pokemon GO
And other strange goings-on around the world
Freeing Resources
Third-party Pokemon GO apps "hurt" game and delayed Latin America launch
Niantic explains why it blocked them
Not In My Backyard
Nintendo and Niantic facing lawsuit over Pokemon GO trespassers
Is Pokemon GO encouraging trespass, and is it profiting from it?
Super Effective
Pokemon GO generating $10 million daily revenue without cannibalising the market
Generating its own subset of highly engaged players
Still Rolling
Pokemon GO hits 75 million download mark
Fastest ever
Challenges Ahead
With shareholders wising up to Nintendo's small stake in Pokemon GO, pressure on its next mobile games is higher than ever
A true one-off
Catching Records
Pokémon GO hits 10 million downloads in record seven days
Over 30 million players to date
Poke-day In Tokyo
Servers braced and Giga Big Macs primed as Pokemon GO preps to go live in Japan
Coming home
Weather Vs Pikachu
Is Pokemon GO a fad or a billion dollar phenomenon? We won't know until the first snow
The weakness of location games
Pots Of Gold
Pokemon GO to add sponsored locations
Second revenue stream
Between Worlds
Rewind Wednesday: Niantic Labs' John Hanke on the opportunities for location-based mobile games
The power of position
Mobile Mavens
Does Pokemon GO's success validate Nintendo's approach to mobile games?
Mobile games industry reacts to the location-based smash
Going Strong
In the US, Pokemon GO is bigger than Tinder, and it's on track to have more DAUs than Twitter
AR game rivals messaging apps for usage
Off To A Flyer
Pokémon GO making $1.6 million per day on the US App Store
Topping both Downloads and Grossing charts
Gotta Count Them All
Pokemon Go adds $8 billion to Nintendo's value over the weekend
Market cap up 40%
Worth Spending?
How does Pokemon GO monetize compared to Miitomo?
IAPs from the players' perspective
From 2015
Rewind Wednesday: Nintendo's $30m Niantic Labs investment shows it's not taking the conventional mobile approach
Deal shows that Nintendo remains bold
Go Pokemon Go
Niantic Labs extends its funding for Pokemon GO and other location games to $25 million
Still working on Ingress and new titles
Location Is Key
Ingress and Pokémon Go dev Niantic opens Tokyo office
Studio to focus on Pokémon Go and building a platform
Phone-to-phone
Pokémon GO dev Niantic Labs highlights power of location-based games as Ingress First Saturdays hits 100 cities
For new players to meet current players
All Creatures Go
Nintendo continues mobile game assault, investing up to $30m into Pokemon Go dev Niantic Labs
$20 million cash upfront
Catch Em All
Pokémon Go augmented reality game set for 2016 release by Niantic
Not to be confused with Hitman Go or Lara Croft Go
New Location
Ingress dev Niantic Labs spins out from Google mothership
Safety blanket jettisoned
Open Arms Around The World
Why Google's Niantic Labs is taking Ingress' success and scaling up to an open platform
Anne Beuttenmüller shares insights
Branded Values
Ad campaign pushes 600,000 players of Google's location game Ingress to visit AXA insurance offices
Click and collect
Under Fire
Google startup apologizes for including Nazi death camps in Ingress
Niantic Labs forced to close portals in WWII concentration camps
How Google startup Niantic plans to open up new portals to location-based play this December
Ingress to the rescue