Android Ads
Ad revenue has "seen better years" on iOS, but some ad formats still pack a punch
A new ad monetisation report reveals that Android now leads in mobile game ad revenue, with rewarded ads out on top
Company Profile
Tenjin
Website
www.tenjin.com
About
Tenjin is a marketing infrastructure company for mobile apps, providing developers and marketers with a single comprehensive platform for mobile app analytics, attribution and ad network data aggregation, with a data warehousing solution for direct access to use- level data. Tenjin is the only platform that combines cost data from all of the top advertising sources with both IAP and ad revenue to give marketers true insight into the exact ROI for each and every user. Based in San Francisco, Tenjin is a Y Combinator company trusted by Fortune 1000 companies and indie developers alike, including Yelp, Natural Motion, Playdots, N3twork, KLab, and more.
Articles featuring Tenjin
Ad Application
Ad creative analysis: How to enhance ad performance in 2024
Tenjin and ObtainAds have joined forces for a report on the current state of the ad creative space and where it’s going next
Hybrid Monetisation
In-app purchases are up on both iOS and Android
Tenjin’s latest report highlights a shift towards hybrid monetisation
Tenjin Report
Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew
USA proved to be a key market for mobile in 2022
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
Adjustments In Ads
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Ad impressions increased by nine percent and revenues by five percent
Hypercasual Report
Tenjin has released its hypercasual games benchmark report
The report covers Q3 of 2022 and shows Android is at an all time high for share of ad spend
Guest Post
Understanding hybrid-casual’s gentle revolution
Tenjin’s Roman Garbar on the future of casual gaming
Ios Vs Android
Tenjin reports Android apps generated 14% more revenue than iOS apps in Q2 2022
The United States, Japan, and the United Kingdom had the most ad revenue last quarter for both iOS and Android apps
Mobile Mavens
How much do Unity and ironSource need each other?
Tenjin, LifeStreet, Metanomic, Mintegral, and Frameplay discuss the recently announced Unity and ironSource merger, and how it differs from the influx of high-profile acqusitions in Q1 2022
Apple And Apps
68% of mobile games devs find marketing more difficult following Apple ATT
Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year
Marketing Melancholy
Tenjin: 39% of mobile devs have lost money due to IDFA changes
Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020
Largest Gaming Acquisition [again]
Mobile Mavens: industry reactions to Microsoft's acquisition of Activision Blizzard
Industry responds to near-$70 billion acquisition
Largest Gaming Acquisition
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga
Industry responds to $12.7 billion acquisition
2021 In Review
Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity
Tenjin's CEO on 2021's challenges and opportunity
Data For Developers
Tenjin and GameAnalytics partner to launch Growth FullStack
Provides access to collect and store data
Alternative Androids
iOS uncertainty driving alternative Android stores
Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives
Sponsored
Tenjin offers free 'Attribution Modeling' for all iOS 14.5 users
"From our perspective, at Tenjin, we never believed in the pricing based on attributed installs"
Webinar
Webinar: Join Tenjin, Gamejam and Mintegral as we look forward to mobile in 2021
The webinar kicks off on February 18th at 6pm GMT
Tenjin's At The Ready
Tenjin platform director Matthaus Krzykowski on the big changes to come to the industry in 2021
"I don’t see a bigger trend than changes because of iOS 14"
Tenjin Free Api
Tenjin is releasing a new set of automation APIs and making it free
Campaign Management and Reporting APIs free for all
Pg Connects London 2020
Retention rate is key to in-game advertisements, says Tenjin lead data scientist
The US creates 10 times more ad revenue
Network Effects
How hyper-casual games use network effects to supercharge growth
Tenjin CEO Christopher Farm discusses the attention economy and how publishers attract returning users
Oh Snap
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Tenjin Daydream
Tenjin adds Google Daydream support to its mobile marketing platform
Track installs and user behaivour in Daydream apps
Tenjin Partnership
Tenjin partners with Looker and Chartio to make marketing data more efficient
Visualising marketing data for better growth
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Track Your Events
Tenjin launches free self-service mobile marketing tool for small developers to track their data
Prices increase as your needs do
Cash In
NetEase leads $2.5 million round in integrated analytics, attribution and aggregation outfit Tenjin
Integrated approach