Savvy Games Group signs MoU with Al Jouf’s strategic office to develop games and esports

• Al Jouf, once Saudi Arabia’s agricultural hub, is embracing digital entertainment as a growth driver.
• Games and esports are positioned as a core pillar of Al Jouf’s diversification and tourism strategy.
• Partnership supports Saudi Arabia’s Vision 2030 and National Gaming and Esports Strategy.

Savvy Games Group has penned a Memorandum of Understanding (MoU) with the strategic office for the development of Al Jouf region (JSDO) focused on games and esports. 

Traditionally Saudi Arabia’s agricultural hub, Al Jouf is now focusing on trade with northern countries and tourism as key sustainable economic drivers.

As part of this strategy, the region views games and esports as a core pillar that will support diversification and tourism efforts.

Under the MoU, Savvy and JSDO will collaborate on events and activities designed to attract gamers and esports fans to the region.

Fostering innovation 

The collaboration also supports Savvy’s goal of building a strong games and esports ecosystem in Saudi Arabia, in line with Vision 2030 and the National Gaming and Esports Strategy.

“Our partnership with JSDO underscores the growing recognition of games and esports as a fast-growing industry with significant potential, not only in Riyadh but across the Kingdom," said Savvy Games Group chief of staff Amr Sager. 

“We look forward to working together and offering our expertise to help the region’s vision in games and esports come to fruition."

JSDO EVP of economic development and tourism Hasan Zainaddin commented: “Partnering with Savvy Games Group marks an important step in our mission to unlock the potential of the gaming and esports sector in Al Jouf.

“This collaboration enables us to tap into world-class expertise as we work to nurture local talent, foster innovation, and position the region as an emerging destination for digital entertainment and competitive gaming in Saudi Arabia."