Strategic Move
Tag: Partnerships
Ip Strategy
How Playtika tackles its evolving IP partnerships
We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships
Partnerships
Moloco and Xiaomi partner to expand global ad reach with machine learning
Brazil, India, Turkey, and Germany account for most of Xiaomi’s ad exposure
Proposed Merger
AppLovin proposes strategic merger with TikTok Global
The firm projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI
New Partnerships
Winners Alliance and Nextwave partner to bring real cricketers to WCC games
Over 500 WCA-affiliated professional cricketers will be integrated
New Partnerships
EA and MLS launch live match streaming on EA Sports FC mobile via Apple TV
Players that watch the live broadcasts via FCM TV will earn in-game currency
New Partnerships
Stillfront’s Dorado Games and Bytro Labs join forces to launch the Supremacy Franchise
Both companies have now formed Twin Harbour Interactive
New Partnerships
Banijay Rights and Tactile Games partner to launch Simon’s Cat Match on mobile
The title is now available on FireOS, Android and iOS devices
New Partnerships
MetStudios partners with Safe In Our World to support mental health in game development
Safe In Our World will integrate mental health resources into its courses to promote the well-being of future game developers
New Game Launch
StoryToys partners with LEGO and BBC for Bluey mobile game
The title will launch in August on the App Store and Google Play
Ai In Games
KGeN and Mira Network partner to build AI agents in games
KGeN will also use Mira's APIs, like Generate, Verify, and Verified Generate to create gaming AI tools
Deal Tracker
Show Me the Money: Nodwin’s $55M Esports Deal, Grand Games’ $30M funding, and Pokémon’s $400M smash | January
Our deal tracker highlights the key acquisitions, investments, and partnerships from the last month
Marvellous Mena
Games Majlis unites experts to transform Middle East mobile games industry
The initiative is led by industry veteran Mohamed El Sheakh alongside 20 founding members
New Partnerships
Fusebox snags rights for Bigg Boss and Big Brother interactive fiction games
The two titles are set to launch in 2025
Deal Tracker
Show Me The Money: Aonic receives €152m, Vgames lands $142m, and Stillfront secures $227m in December
Our deal tracker highlights the key acquisitions, investments, and partnerships from the last month
New Partnerships
NEOM Media partners with Kwalee, Sandsoft, Tamatem and others to launch games publishing network
This is part of its Level Up accelerator program to bolster the gaming ecosystem in Saudi Arabia
New Partnerships
Kiddopia teams up with Moonbug to bring Little Angel characters to learning platform
The first set of Little Angel-themed games will launch in 2025
New Partnerships
WHO teams up with Goodville to launch new virtual health assistant ‘Sarah'
Players can interact with Sarah through an in-game chat
New Partnerships
Epic Games partners with Telefónica to pre-install Fortnite and the Epic Games Store on Android
The deal extends to 2025 and players will be able to download third-party games in the future
New Partnerships
Xsolla partners with StarNest to launch game development academy in Azerbaijan
Xsolla is also considering establishing its regional headquarters in Baku
New Partnerships
Nazara and Lysto pen Letter of Intent to launch The Growth Protocol
New initiative designed for digital marketing and growth applications on the blockchain
New Offerings
Minecraft set for real-world attractions with $110m Merlin Entertainments deal
The strategic partnership will see themed rides, attractions, hotel rooms and retail outlets from 2026 to 2027
Market Growth
Xsolla signs MoU to help transform Busan into a global game development hub
Xsolla plans to open an Asia-Pacific HQ to support game developers
Acqusitions
Game District acquires majority stake in Türkiye’s Gleam Games
Gleam Games CEO is now chief strategy officer at Game District
New Partnerships
Angry Birds team up with Talking Tom to battle in new crossover event
The collaboration will run from November 7th to November 28th 2024
New Offerings
Kakao Games partners with Lionheart Studio for triple-A MMORPG game codenamed Project Q
The upcoming game will launch for PC and mobile next year
New Partnerships
SAG-AFTRA and Ethovox partner to build AI voice replicas and empower actors
The Ethovox model creates digital voice replicas based on extensive voice data
New Partnerships
Xsolla and Uzbekistan's IT Park sign deal to open game development academy in 2025
The academy will focus on training local talent and fostering new opportunities for game production
Partnership Extension
Nitro Games expands Warframe mobile partnership with €5 million deal
The agreement expands the ongoing order between the two companies
Partnership Extension
Enthusiast Gaming extends NFL Tuesday Night Gaming partnership for third season
“The sports and gaming communities have become even more interconnected,” said chairman and interim CEO of Enthusiast Gaming Adrian Montgomery
New Partnerships
RallyHere partners with ProbablyMonsters to launch two new titles
ProbablyMonsters will utilise RallyHere's services for its two debut titles Battle Barge and Hidden Grove.
New Partnerships
AVOW and Samsung partner to expand advertising reach in European market
The agreement gives AVOW key rights to manage advertising on Samsung's Galaxy Store across the European Union
Expanding Reach
Savvy Games Group invites Nintendo, Capcom, and others to establish Middle East offices
Saudi's prince Faisal says, “Game development is our long-term goal. We want to build a global hub for gaming and esports."
New Partnerships
Kwalee moves into casual games for Text Express: Word Adventure
Kwalee has partnered with Story Giant Games to become the new publisher of the award-winning puzzle game
Strategic Partnerships
GameAnalytics and Xsolla team up to simplify direct-to-consumer game sales
GameAnalytics founder Morten E. Wulff says, "Together, we're setting a new standard for game monetization."
Positive Momentum
Trinity Gaming India, Lenovo, Intel, and YouTube join forces to bolster the Indian creator economy
Partnered creators will collaborate to produce content and participate as a team in BGMI, Valorant, and CSGO battles.
Inspiring Women In Games
Candywriter’s Gabby Bradford Pigott on the value of partnerships
Liftoff's series of inspirational women working in mobile games welcomes Candywriter's Gabby Bradford Pigott to talk about the value of partnerships
Promotion In Partnerships
Roblox appoints Christina Wootton as chief partnerships officer
Wootton has been with Roblox for close to a decade
Strategy
Playstation rumoured to be seeking out partnerships in South Korea
Korea is another major hub for mobile despite speculations it is related to the company’s flagship console
Partnerships
SYBO to run “biggest activation yet” for Pride Month
The developer will be partnering with numerous charities for the event
Partnerships
Fishing Clash to cease distribution in China as NetEase closes subsidiary studios
The game's loss is being cited as a knock-on effect of NetEase and Blizzard parting ways
Publishing
Marvel Snap publisher Nuverse follow up with Dragonheir: Silent Gods
Will be working with recently established SRGA studios
Partnerships
Rovio announces IMG as their exclusive agent for books and more
The company will manage publishing deals with book and media companies on behalf of Rovio
Releases
Nexon’s MapleStory M comes to China with Maplestory: The Legend of Maple
The spin-off from MapleStory M is being developed in partnership with Tiancity
Alternative App Stores
Flexion delivers 12x boost to alternative app store revenue
The publisher delivered big gains for Top Games’ Evony: The King’s Return when published to the Amazon Appstore
Joint Ventures
Mattel and NetEase partnership announces rapid growth going into 2023
Mattel163, the studio formed as part of a partnership between Mattel and NetEase has announced rapid growth and success going into 2023
Collaborations
Qualcomm Snapdragon Pro Series to partner with Samsung
Qualcomm’s Snapdragon Pro mobile eSports tournament will exclusively utilise Samsung devices
Netflix
Desta developer Ustwo reveals why they took the game to Netflix
Developer of Desta: The Memories Between, Ustwo Games revealed why they brought it to Netflix Games