June's Success Stories
GameRefinery publishes mobile game market review for June 2022
RPGs and minigame modes were some of the month’s highlights
Moving Metaverses
Jon Vlassopulos steps from Roblox to join Dubit advisory board
Responsibilities include advising on metaverse strategies and brand partnerships, whilst retaining advisory capacity at Roblox
Roblox Role
Roblox hires former Zynga and Twitter exec Nick Tornow
Former Zynga CTO joins Roblox as vice president of technology
Metaverse Of Madness
Spotify jumps into the metaverse with Roblox
Spotify Island claims to allow users the opportunity to “mingle with artists” and acquire “exclusive virtual merch”
In The Blue Corner
Roblox voices support for Apple in Epic Games legal dispute
Metaverse platform states that the App Store provides "greater legitimacy" for users
Most Read
Hot Five: Krafton and Solana partner for NFT games, Roblox hosts 24kGoldn concert, and women-first platform Dorian raises $14 million
The hottest news articles on PG.biz
By Creators For Creators
Gamefam raises $25 million to develop and publish Roblox games
Funding used to scale team of digital content creators and games industry veterans
Music In The Metaverse
Roblox to host 24kGoldn virtual concert
Taking place in San Dorado with first performance of new single
Racing In Roblox
McLaren MCL36 is first F1 car reveal in Roblox
Unveiled in the metaverse
Adding Ads
Anzu partners with Top Down Games to integrate ads in All Star Tower Defense Roblox experience
In-game ads integrated as billboards, banners or on buildings
Virtual Vip Party
Roblox to host virtual VIP party for the Brit Awards
Will include live performances from Adele, Ed Sheeran, Pink Pantheress, and more
Enter The Guetta-verse
David Guetta to perform DJ set on Roblox
Intergalactic-themed set will last 45 minutes
Apac Advertising
Anzu partners with Livewire to boost APAC ad reach in Roblox
Follows the increasing MAUs on the platform
Goat
App Annie: consumers spent $116 billion on mobile games in 2021
App Annie report Roblox and Genshin Impact boost player spending
Most Read
Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores
The hottest news articles on PG.biz
Roblox Retracted
Roblox removes Chinese app LuoBuLesi to rebuild
Removed from mainland app stores in December
European Spending
Europeans spent $11.2 billion on mobile games in 2021
PUBG Mobile, Coin Master, and Roblox lead the way
Tax Loophole
Roblox founder David Baszucki alleged to have exploited tax break loophole
Accused of exploiting loophole 'at least 12 times'
2021 In Review
Sarah Chafer on the next phase of Tapjoy and the rising attention to privacy protection
Tapjoy EVP on 2021’s challenges and opportunity
Metaverse Merchandise
Forever 21 partners with Virtual Brand Group to launch Roblox retail experience
Buying and selling merch in the metaverse
Tencent On Top
More than $1 billion generated by eight mobile games each in 2021
PUBG Mobile is the highest-grossing for a second year
Roblox Reprimanded
Roblox under fire for stock market-like collectibles and minimal safeguarding
YouTube channel People Make Games outlines four concerns with the platform's operations
Fashionably Festive
Roblox partners with Ralph Lauren for holiday event
Featuring exclusive gender-neutral digital clothing items
Breezy
Talewind raises $3.4 million for casual Roblox experience Breezy Bay
Animal Crossing meets Runescape in Roblox
Roblox Red Carpet
Roblox brings The Fashion Awards experience to the metaverse
Features exclusive in-game items designed by Gucci
Make Some Moves
Nike brings Nikeland to the Roblox metaverse
Encourages players to get active using phones
Metaverse Magnification
Metaverse mobile game revenues will surpass $3 billion in 2022, says App Annie
Play-to-earn and metaverse games to pave the way forward for innovation
Metasports
Dubit raises $8 million for esports in Roblox
Metaventures’ Jean-Charles Capelli leads the round
A-o-k
Tai Verdes and Roblox announce an exclusive avatar-led concert
Performance will include new single Let’s go to Hell
On The Up
Roblox sees Q3 FY21 revenue rise 102% to $509 million
Roblox was played for more than 11 billion hours this quarter
Vroom
Nascar’s crossover with Roblox sees the addition of next gen race car
Follows a contest held on Reddit
Outage Outcomes
Users flocked to Among Us and Minecraft during Roblox Outage
Among Us saw sharp rise in downloads during the outage
Turning Up The Volume
Splash raises $20 million for Roblox music game
Will improve virtual instruments and establish more partnerships
Growing Pains
Roblox servers are back online following three-day outage
Reportedly not due to external intrusion
News
Chipotle is the first restaurant brand to open in Roblox
This comes as part of Chipotle’s 21st Boorito celebration
Roblox Rave
Roblox announces World Party, its first metaverse music festival
Virtual performances from EDC Las Vegas 2021 roster starts 23 October
Monetise The Metaverse
Anzu partners with Roblox creators, bringing in-game ads to platform
Will provide an additional revenue stream for creators
Deep Dive
Analytics platform Dive integrates with Roblox
40 million DAUs to mine
Pgc Digital #8
PGC Digital: The Roblox approach to designing in the metaverse
"We incorporate the player and their uniqueness into the composition"
Miraculous
Toya raises $4 million following Miraculous Ladybug Roblox success
Exceeded 200 million plays on the platform
Rock For Roblox
Roblox hosting Twenty One Pilots Concert Experience on 17 September
Featuring pre-concert experiences and virtual merchandise
Ongoing Battle
Roblox community is recreating mass shootings
"We do not tolerate racism, discriminatory speech, or content related to tragic events"
One Block At A Time
Roblox sees Q2 2021 revenue up 127% to $454 million
Player growth particularly strong in APAC
Building Communities
Updated: Roblox acquires online communities platform Guilded for $90 million
Guilded will continue to operate as an independent product
Blox Party
UK rapper KSI to host album launch party via Roblox
The artist will perform several of the songs from his second studio album
Move Over Spotify
Roblox strikes deal with Sony Music to bring more artists to the gaming platform
"We look forward to expanding our successful partnership…"
Launch Better
Miraculous RP: Quests of Ladybug and Cat Noir hits one million players on Roblox
Zag's IP expands and finds more fans
Bloc Party Cancelled
Update: Roblox responds to $200 million lawsuit over alleged music misuse
Ariana Grande, Deadmau5, Ed Sheeran and more
Flying High
Top Roblox game Adopt Me devs launch as Uplift Games
Looking to expand headcount and launch new products
Speaker Spotlight
Roblox's Jonathan Vlassopulos on music biz meets the metaverse
Pocket Gamer Connects Digital #6 kicks off on April 19th